Top Producers for May 2018

May shares a lot in common with April’s Top Producers list. Once again, our top ten list is really eleven, thanks to a five way tie on total sides for places 7 through 11.

Mario Ferrante of Help-U-Sell Metropolitan in Woodhaven, Michigan once again graces the top of this month’s total sides list, narrowly beating out Richard Cricchio of Help-U-Sell Honolulu Properties by just two. Still it’s nice to see some different faces in our top ten, so we heartily welcome Leigh Anne Losh (left) of Help-U-Sell Direct Savings Real Estate and Yasumi and William Davis of Help-U-Sell Golden Homes.

Office Buyer Seller Total Sides
Metropolitan 4 15 19
Honolulu Properties 4 13 17
Direct Savings Real Estate 5 10 15
Golden Homes 4 9 13
Full Service Realty 6 6 12
Greensboro 4 7 11
Detwiler Realty 2 6 8
Legacy 4 4 8
Options Unlimited 3 5 8
Prestige Properties 2 6 8
Select Real Estate 2 6 8

Richard Cricchio of Help-U-Sell Honolulu Properties has been at the top of this list since March of this year, so we’re going to let him keep wearing the brass ring! Patrick Wood of Help-U-Sell Prestige Properties  is also claiming a consistent spot on here for 2018. Our top three new spot holder is Yasumi and William Davis (left) with Help-U-Sell Golden Homes (they also nabbed the number four spot this month for sides, so a very fantastic month for them!)

Office Gross Sales Volume
Help-U-Sell Honolulu Properties 9,761,000
Help-U-Sell Prestige Properties 5,288,900
Help-U-Sell Golden Homes 5,191,250
Help-U-Sell Full Service Realty 4,882,000
Help-U-Sell Legacy 2,735,035
Help-U-Sell Puget Sound 2,539,000
Help-U-Sell Select Real Estate 2,406,900
Help-U-Sell Direct Savings Real Estate 2,279,000
Help-U-Sell Metropolitan 2,258,799
Help-U-Sell Greensboro 2,090,029
Help-U-Sell Federal City Realty 2,013,000

Congratulations to everyone on the great results for May!

Building Business on Great Service and Branding

Michelle Morgan, Help-U-Sell Real Estate SpecialistsBefore deciding to start Help-U-Sell Real Estate Specialists, Michelle Morgan was managing a French bakery and cafe, and then segued into retail management, hoping it would be less demanding and stressful. “I was married to those jobs, but when I became pregnant, I looked at getting into real estate because it was something I could do from home,” Michelle shared.

She learned the ropes with a traditional style office in San Clemente, California, and later was asked to join a real estate office that had a flat fee model. Michelle bought her first Help-U-Sell franchise office from another Help-U-Sell Broker/Owner who was leaving real estate, and stayed in California for a few more years, until trading her California location for Lake Havasu City, Arizona, in 2005.

While the first few years of operation were normal, by 2008 Lake Havasu City was looking like the rest of the country during the economic crisis and beset by foreclosures. What made Lake Havasu a bit different from other cities experiencing the depression is the designation as a resort town. “A lot of the homes here are second homes for people,” Michelle remembered, “I became really good at doing short sales to keep the business going and got good enough where other agents were referring the short sale business to me. The downside of short sales is that the paperwork took forever, sometimes upwards of a year because banks were still faxing the documents then, and there would be hold ups due to incomplete transmissions or people would say they didn’t receive it. You’re talking about over 100 pages before they embraced sites where you could upload and email the documents. It was a ton of work but it was the only way to survive.”

By 2013, the economic recovery had started and there were many people who still had marginal equity in their homes, but the popularity of the Help-U-Sell model was still going strong for Michelle regardless of the short sales aspect of business coming to a close.

To keep her business in the forefront, Michelle uses a lot of Help-U-Sell’s “Just sold” marketing, which heavily features the “sold and saved” concept popular among Help-U-Sell Broker Owners. She also advertises in a local publication called “The White Sheet”, which gets her a lot of traction, as well as leads from realtor.com. While there are three total licensed agents in Michelle’s office, one focuses on property management to round out Michelle’s total customer offerings.

“I’d say that because of the name recognition, in combination with the great service me and my team provide, a large portion of our business comes from repeat clients and referrals from past clients. That’s what you work hard for – building trust and a great reputation in your community where people recognize your brand and what it stands for so they feel comfortable coming to you with their real estate needs,” Michelle added, “The rest is just putting in the work!”

30 Year Help-U-Sell Veteran Opens 2nd Office in NC

Jack Bailey, 30-year veteran Broker/Owner of Help-U-Sell Greensboro, sales coach, and community advisor on achieving a debt-free lifestyle for anyone who asks, has also been creating a large presence in 2018. Not only does Jack stay busy closing lots of home seller and buyer transactions and consistently tracking on our top producing sales charts, he also recently decided to take on the opening of a second office in North Carolina.

What can you tell us about your extraordinary revenue and profit growth?

The name “Help-U-Sell” alone generates leads. People see it and have an interest. We follow the Help-U-Sell Real Estate model protocols. We rely a lot on our “Center of Influence” marketing efforts. The corporate office has made that simpler and far less expensive than ever.

I’m also a bit different because the people who work with me are all salaried employees. I pay bonuses, and their expenses like MLS dues, mileage, and other benefits. I find that I am more profitable when people feel secure and they feel they have something to lose. If I paid them pure commission on a 60% split, I wouldn’t be nearly as profitable, they wouldn’t work nearly as hard, and our turnover would be far greater. I’ve done well by running my real estate business like a regular business. We are profitable on the pure volume of sales we bring in.

How many total full time/part time people did you operate with last year and what was your annual number of transactions?

Working with both buyers and sellers are myself and a newer associate, John, who is still in his first year of real estate. My wife, Cheryl, also works for the business full time, overseeing the office administration, along with two part time assistants helping in that department. Last year we had another long time colleague retire, she showed houses for us part time. So right now, three full-time and two part-time employees.

Last year we closed on 136 total sides, which we’re quite proud of both as what we achieved as a team and also compared to Broker/Owners in other markets.

Are you in a high or low priced housing market? 

Compared to the rest of the country, our market is lower. Our median price range on a house is between $180,000 and $185,000.


How has the Help-U-Sell Franchise Real Estate System been beneficial to your profit and revenue growth?

When you start off with Help-U-Sell, they teach you all of the systems they have in place and give you the tools that allow you to run effectively. When you have all that ready, you’re able to go out and sell more. You’re going to sell houses more efficiently.

Getting new listings is more difficult now than it was a few years ago because of low inventory, so we are actively working with more buyers now also. I am in the process of bringing on a new person who will be working exclusively with buyers so we don’t leave any potential sides off the table. For April, our buyer and seller sides were nearly equal.

Do you have a Competitive advantage? How so?

If we walk into a house for a possible listing, we have a 98% chance of walking out with the sale. If you present the material well, with a great price and a good personality, there is no reason why you shouldn’t get the sale. A good listing is going to have multiple buyers in a few days.

Are the Marketing Technology Systems effective at reducing time needed to market?

What’s been really cool to witness is the evolution of Help-U-Sell technology over time. They have automated so many things. Center of Influence marketing is vital to real estate. Under the old way, you would often get too busy to do it every day. So you put it off and then days turn into weeks and months, and your hot leads have turned cold. Now, they just take care of it for you. You don’t need to create the marketing pieces yourself. You just choose the template you like, customize it, set your budget and your area of interest and go to work. It’s easy and it doesn’t take up too much time. When you’ve reached your budget, it stops until the next month begins.

How does the HUS system help you overcome a Tight Inventory?

It is a tight inventory for everyone. Low inventory means it makes it that much more important to get every listing you can. What I love about Help-U-Sell Real Estate is it works for a buyer’s market and a seller’s market. It works during a great economy or a recovering one. We present the facts, and the facts are you are likely to be saving a good $18,000 of your equity as a home seller vs. a traditional 6% commission. That’s hard to turn down as a home seller if the presenter is personable and professional.

Lastly, the support from corporate is not just innovative, it’s tremendous. They have created a system like no other franchise. The coaching calls included – they are open-minded to new ideas. They are helpful and are there for us Broker/Owners. In the 30 years I have been involved, what I love most is the Help-U-Sell attitude. We pull together, us against the rest of the real estate world. Owners share ideas and what helps them in their market.

But it’s bigger than even all that.

One of the people in my coaching group reached out to let me know he couldn’t make a call because his infant was terribly ill and had to go to the hospital. He asked me to share his apologies with the group for not being able to attend. We should have been his last thought but he included us. The group responded by asking for his number so they could text well wishes and prayers for the baby. It is both a team and a family, and I couldn’t be prouder to be a part of it.

I am more excited than ever about what Help-U-Sell has coming down the road. My mindset is not about me being profitable. I love helping people.