July Top Producers

After many months of seeing very familiar faces grace our monthly Top Producers list, July has proven to be a surprising scorcher! We present to you….a shake up!

Debra Schmidt and her team at Help-U-Sell Heritage Real Estate in Owatonna, Minnesota did it! They closed 18 sides and ascended to first place.  Her office has been making strides throughout the year, often popping up on this list but this is the first time in 2019 that Debra’s office is winner-take-all. Congratulations!

The ever-industrious Jack Bailey comes in second place with 14 total sides thanks to the help of hard work and his team at Help-U-Sell Greensboro in North Carolina.

Meanwhile, Karen Detwiler of Help-U-Sell Detwiler Realty in Carlisle Pennsylvania, nabs a “dual” third place with her busy team of six, closing 12 sides. 

Kimberly Zelena, Help-U-Sell Direct Savings Real Estate

Also sharing third place with 12 sides is Kimberly Zelena and her team of four at Help-U-Sell Direct Savings Real Estate in Waynesboro, Virginia. 

There are no fewer than four ties in this edition of Top Producers, bringing another round of evidence to the fact that the Help-U-Sell Real Estate model can still bring disruption to the industry, attract sellers, and make for a successful business to own.

OfficeBuyerSellerTotal
Help-U-Sell
Heritage
Real Estate
61218
Help-U-Sell
Greensboro
7714
Help-U-Sell
Detwiler Realty
5712
Help-U-Sell
Direct Savings
Real Estate
6612
Help-U-Sell
Metropolitan
1910
Help-U-Sell
Prestige
Properties
3710
Help-U-Sell
Edmond/OKC
459
Help-U-Sell
Mike Bowling
459
Help-U-Sell
Peoples
Real Estate
369
Help-U-Sell
San Antonio
Hill Country
279
Help-U-Sell
Options
Unlimited
448
Help-U-Sell
Select Real
Estate
358
Richard Cricchio

Moving on to our Gross Sales Volume report, we find Richard Criccio of Help-U-Sell Honolulu Properties continuing to secure the top spot with $7.1 million in sales for the month of July. Must be the neighbor island volcano making real estate so hot there.

A strong second place goes to Patrick Wood of Help-U-Sell Prestige Properties in Chino Hills, California. His team closed $5.5 million in sales. 

Breaking into the top three this month Is Yasumi Davis of  Help-U-Sell Golden Homes in Martinez, California. She closed $4.3 million in sales.

What is especially noteworthy: a cursory glance at our previous editions of the Top Producers list shows clearly that smaller offices can do just as well as larger offices in terms of achieving both number of sides and gross sales volume, as evidenced by the steady presence and climb of some broker/owners to the higher echelons of this list in just 2019 alone. 


Office Name

Amount
Help-U-Sell Honolulu Properties$7,198,000.00
Help-U-Sell Prestige Properties$5,546,800.00
Help-U-Sell Golden Homes$4,393,500.00
Help-U-Sell South
Santa Clara County
$3,293,000.00
Help-U-Sell Greensboro$2,912,940.00
Help-U-Sell Detwiler Realty$2,690,500.00
Help-U-Sell Heritage Real Estate$2,671,100.00
Help-U-Sell Wright Realtors$2,600,000.00
Help-U-Sell Select Real Estate$2,410,400.00
Help-U-Sell San Antonio
Hill Country
$2,335,489.00

Top Producers 2019 Half-Year Review

While the Help-U-Sell Half-Year Review clearly paints a picture of our stars who have been shining all year long, the real fun comes in with the folks that you were not necessarily expecting. They’ve been quietly accumulating substantial sides throughout the year and then – BOOM – here they are showing up large! 

So our top four Eagles, Mario Ferrante of Help-U-Sell Metropolitan (136), Jack Bailey of Help-U-Sell Greensboro (68), Marc Dosik of Help-U-Sell Federal City Realty, and Richard Cricchio of Help-U-Sell Honolulu Properties (both with 53) are exactly where we have been expecting them, thanks to great marketing, hard working teams, and a value proposition that is tough to beat. 

Kimberly Zelena’s team, Help-U-Sell Direct Savings, stakes a claim at fourth place with 51 sides and puts a huge divide between her and fifth place. 

The stair-step (one right after the other) awards go to:

Mike Bowling, newcomer from Yuma, Arizona and the head of Help-U-Sell Mike Bowling clearing 39 for 5th place. 

Kimber Regan of Help-U-Sell Hanford/Lemoore in Hanford, CA, ends with 38 sides. 

Debra Schmidt of Help-U-Sell Heritage Real Estate in Owatonna, MN, closes 37 sides. 

With competition that hot, we’re going to need a frozen lemonade to cool off and take it all in. 

OfficeBuyerSellerTotal
Help-U-Sell
Metropolitan
6375138
Help-U-Sell
Greensboro
264268
Help-U-Sell
Honolulu
Properties
223153
Help-U-Sell
Federal City
Realty
233053
Help-U-Sell
Direct Savings
Real Estate
222951
Help-U-Sell
Mike Bowling
192039
Help-U-Sell
Hanford/
Lemoore
201838
Help-U-Sell
Heritage
Real Estate
162137
Help-U-Sell
Prestige
Properties
62935
Help-U-Sell Full
Service Realty
171633

On the Gross Sales Volume list, Richard Cricchio of Help-U-Sell Honolulu Properties remains the Eagle flying high with $31.6 million in sales. Just think of the huge savings he has provided his sellers over a traditional 6% commission over these last six months. 

David Bartels of Help-U-Sell Full Service Realty in Westlake Village, CA, takes second place with $22.4 million in sales. For those who haven’t checked out what they include in their seller and buyer packages, they really do go above and beyond traditional brokerage offerings.

Marc Dosik of Help-U-Sell Federal City Realty in Washington, DC, comes in here with $20.8 million in sales. Covering Virginia, Maryland and D.C. means more people recognizing the Help-U-Sell brand and trusting the name that has been saving them money for over four decades.

Office6 Month Total
Help-U-Sell Honolulu Properties$31,664,888
Help-U-Sell Full Service Realty$22,422.500
Help-U-Sell Federal City Realty$20,851.679
Help-U-Sell Prestige Properties$18,591.175
Help-U-Sell Greensboro$14,319,888
Help-U-Sell Metropolitan$14,157,529
Help-U-Sell Central Properties$13,045.882
Help-U-Sell Direct
Savings Real Estate
$8,221,849
Help-U-Sell Legacy$8,091,434
Help-U-Sell Select Real Estate$7,547.000
Help-U-Sell Golden Homes$6,980,500
Help-U-Sell Distinctive Homes$6,277,500
Help-U-Sell Mike Bowling$6,077,650

Top Producers Q2 2019

The second quarter of our Top Producers list features folks we were expecting and a few that we were not. 

Unsurprisingly, Mario Ferrante of Help-U-Sell Metropolitan in Woodhaven, Michigan, remains in the top spot as he has been since the beginning of 2019. With a staggering 78 total sides, we can speculate safely that whatever methods Mario is employing are working extremely well.

What we were not expecting is the fairly close  competition between Jack Bailey’s Help-U-Sell Greensboro in North Carolina, and Marc Dosik of Help-U-Sell Federal City Realty in Washington DC. It’s hard to imagine two more diverse markets, and yet there are only 5 sides difference, which shows the difference the Help-U-Sell model creates. 

Kimberly Zelena, Help-U-Sell Direct Savings Real Estate

We’re pleased to see Kimberly Zelena’s team here, Help-U-Sell Direct Savings in Waynesboro, VA secures fourth place with 34 sides.

OfficeBuyerSellerTotal
Help-U-Sell
Metropolitan
403878
Help-U-Sell
Greensboro
202444
Help-U-Sell
Federal City
Realty
192039
Help-U-Sell
Direct Savings
Real Estate
142034
Help-U-Sell
Honolulu
Properties
141731
Help-U-Sell
Heritage Real Estate
101323
Help-U-Sell
Mike Bowling
121123
Help-U-Sell
Select
Real Estate
91322
Help-U-Sell
Central
Properties
111021
Help-U-Sell Full Service Realty10919
Richard Cricchio

Over here on the Gross Sales Volume list, Richard Cricchio of Help-U-Sell Honolulu Properties dominates the top of the second quarter with $15 million in sales.

Marc Dosik of Help-U-Sell Federal City Realty in Washington, DC, makes it hard not to notice him when he is always showing up on both of our Top Producers lists. He closes here with $13.9 million in sales. Considering his 39 sides for the quarter, he has had a great three months. 

David Bartels of Help-U-Sell Full Service Realty in Westlake Village, CA, secures third place with $13.2 million in sales. 

The second quarter of 2019 clearly connotes that people were selling and buying houses, and Help-U-Sell was there to provide the expertise to make the sales and savings happen.

OfficeTotal
Help-U-Sell Honolulu Properties$15,308,000
Help-U-Sell Federal City Realty$13,904,079
Help-U-Sell Full Service Realty$13,201,500
Help-U-Sell Greensboro$9,297,533
Help-U-Sell Metropolitan$7,518,604
Help-U-Sell Central Properties$6,980,982
Help-U-Sell 951 Realty$6,456,900
Help-U-Sell Select Real Estate$6,378,100
Help-U-Sell Direct
Savings Real Estate
$6,100,849
Help-U-Sell Legacy$5,757,410

June 2019 Top Producers

June was hot! Not just for temperatures, but also for home sales. Welcome to the first summer edition of Top Producers.

Mario Ferrante at Help-U-Sell Metropolitan in Woodhaven, MI, leads again this month. His team has clocked in with a total of 25 sides. He is literally setting bar for this organization in terms of success by sheer volume.

Help-U-Sell Heritage Real Estate's Debra Schmidt

Coming in at a close second is Debra Schmidt of Help-U-Sell Heritage Real Estate in Owatonna, MN. With just herself, her agent Duane Ringhofer, and a team of two administrative assistants, Debra’s office has been steadily climbing ranks here all year. We are impressed with the tenacity and progress.

Marc Dosik and his team at Help-U-Sell Federal City in Washington, D.C., brings in an impressive 17 sides.

This wouldn’t be a typical Top Producers report if there were not some neck-and-neck ties to speak of, and this month there are three.

Jack Bailey of Help-U-Sell Greensboro and David Bartels at Help-U-Sell Direct Savings Real Estate both come in fourth place with 16 total sides each.

These ties make the top ten untidy, but the competition is fun. 

Office NameBuyerSellerTotal
Help-U-Sell
Metropolitan
91625
Help-U-Sell
Heritage Real
Estate
101222
Help-U-Sell
Federal City
Realty
8917
Help-U-Sell
Direct Savings
Real Estate
51116
Help-U-Sell
Greensboro
51116
Help-U-Sell Full Service Realty6713
Help-U-Sell
Prestige
Properties
2810
Help-U-Sell
Detwiler Realty
369
Help-U-Sell
Select Real
Estate
189
Help-U-Sell 951 Realty257
Help-U-Sell
Central
Properties
167

Over here in the Gross Sales Volume portion of our report, big changes have occurred!

David Bartels, Broker/Owner of Help-U-Sell Full Service Realty

David Bartels of Help-U-Sell Full Service Realty in Westlake Village, CA, has nabbed first place by a rather wide margin of 9.7 million in sales. 

Marc Dosik at Help-U-Sell Federal City in Washington, D.C., does a double turn in our top three list here, as well as above, with $6.2 million. 

Patrick Wood at Prestige Properties in Chino Hills, CA, continues to stay the strong course he’s been setting all year, coming in at $3.5 million.

A round of applause to everyone on a serious start to summer! 

Office NameAmount
Help-U-Sell Full Service Realty$9,732,500.00
Help-U-Sell Federal City Realty $6,205,501.00
Help-U-Sell Prestige Properties$3,557,000.00
Help-U-Sell Greensboro $3,514,300.00
Help-U-Sell Heritage Real Estate$3,101,900.00
Help-U-Sell Direct Savings
Real Estate 
$2,923,800.00
Help-U-Sell 951 Realty$2,895,000.00
Help-U-Sell Metropolitan $2,427,011.00
Help-U-Sell Central Properties $2,396,250.00
Help-U-Sell Select Real Estate $2,335,100.00

Creating Elements of Success

Jason Mannino joined Help-U-Sell 951 Realty in Murrieta, California about a year ago, which is owned by Ronnie Lee Thompson, Jr..

For 15 years, Jason was a professional racquetball player, he later channeled his love of the sport into a business. He explained, “I took over the Professional Racquetball Association. I invested in it, built it up to a place I was happy with, and sold it. However, it wasn’t enough to retire, so I looked at what else appeals to me. My wife and I buy properties for investments and have had our hands in real estate for over 25 years now. I started focusing so much on real estate, that it just made sense for me to go and get a license. I called another Help-U-Sell owner for advice because my plan was to offer home listings for 1%. He was kind enough to introduce me to the concept of Help-U-Sell and Ronnie. I most enjoy working relationships that are collaborative, so it has worked out.”

Once Jason got acclimated, he set about putting his plans for success in place. “I’m naturally a fast speaker, and I convey immediately that I am serious with people. One of the first things I perfected is my pitch for when I am meeting a potential client for a listing. I always try to make sure that I am seen last. I tell the client that it takes 2 hours for competitors to display everything they have in their offerings, because that’s how long it takes for them to convince the client that it is okay to for the realtor to overcharge them. My listing presentation is about 20 minutes. At the end of the pitch, I know I have had their attention and I haven’t worn out the welcome. I’ve done my job relaying the facts and they are enthusiastic about listing with us,” Jason said.

Over the last few months, Jason has been putting various marketing techniques into play which are culminating in listings and solid leads. Having caught our attention by showing up on a recent edition of our Top Producers list, the pieces of Jason’s plan includes a multi-pronged approach of getting the Help-U-Sell name out there. He went on to share, “I recently started implementing predictive analytics. You get a list of 600 names of people inside our area who are most likely to sell their home. We send them our ‘Sold and Saved’ postcards. Once that has been executed, I make it a point that all 600 of those people get called. This is usually done via a virtual marketing staff; the cost is quite reasonable, around $75. I just ordered 20,000 door hangers, so we can hit them again with that messaging. At the end of that program, I’ve spent maybe $600. Getting just one listing more than makes up for the initial investment, and generally several promising leads arise from these efforts as well. We keep hitting them with the message of home seller savings in different formats, and that reinforcement makes it stick.”

Another element to their advertising initiative is working with a company called Adwerx, which creates specialty digital marketing specific to realtors. “Our work with them is targeting 10,000+ homeowners within our area every month, and it creates awareness among prospects within the zip codes we designate,” he added.

An in-house piece of marketing from the Help-U-Sell corporate office that is always popular is the “Good, Better, Best” brochure. “I have never seen a more perfect marketing piece, not only does it set us apart from our competitors but it makes a lasting impression on our clients. It is easy to understand and perfectly presents the crux of this business proposition as getting full service and saving money. It’s all right there in four pages. It’s not overwhelming like some silly 400-page PowerPoint presentation. They get it immediately,” Jason stated.

With these programs going in earnest since February, Jason has been budgeting about $2,000 a month in spending. He said, “None of this is an exact science. You pick what you want to do and start. You see the first results. You tweak it and test it again. After creating a stronger base of name recognition, the rest is a fairly easy sell because the product we have is hard to beat.”

He continued, “As of this interview, I have seven or eight listings, three are in escrow, and three will be going live on Saturday. Last year, I maybe did four or five listings. All of the efforts I put into place in February are starting to come to fruition now. My original goal was to have one transaction per month and I’m already past 12 for the year. I will be disappointed if I do less than 24. Anything more than 5 listings in a month I find overwhelming, so I try to keep it at that level, which is a reasonable amount for me to handle.”

Understanding the market is another key element to success. The median price for a home in Murrieta is roughly $425,000, with a common range being between $450,000 and $500,000. Jason said laughing, “What everybody wants is the ‘Unicorn’ listing, which is a home with a pool, for under $500,000. Those homes sell immediately, you almost never see them online because they’re gone too quickly. In my experience, they’re generally gone on the first day, and they do not sell for under $520,000. They are the golden goose of home listings here.”

He makes no bones about being better than the new faces in the market. “There is competition, but it is subpar on multiple levels. I’ve been told that agents make $1,000 per sale at Purplebricks, and at Redfin it is around $1,000-$1,500. The agents are not going to be motivated to save you money or care about the client experience because there is no stake in providing better service or individual attention. I save clients even more money if they sell both sides with us. Our quality is better from everything to the open house flyer with professional HD photos versus shots taken with a cell phone camera by our competitors. We are not cutting corners and it shows. I offered a 50% discount to a buyer recently, as the transaction cost was only $350 and the commission I was going to make was $7,000. Additionally, I gave him a break on selling his mother’s house, he was thrilled,” Jason shared.

Ultimately, Jason believes success comes down to having the personality to sell. “There’s plenty of inventory that will move if you price it right. I turn down listings if we can’t agree on a price because there’s no chance of success. Having that conversation is difficult with clients, but you can only be honest when you provide the real estate property reports and show the comps. Being sharp and staying on top of things make you competitive and clients take notice. That’s how you win here.” Spoken like a true sportsman.