Planning a Prosperous 2018

If you haven’t formulated your plan for increasing revenue in the upcoming year, it’s not too late to start. We’ve compiled some suggestions to inspire you towards growth and greatness as we surge ahead into the New Year.

Get More Out of Facebook

One of the things Facebook makes easy is the ability to drill down into who you want to reach. Being general is great for your hot new listing. Getting into specifics with age, gender, and zip code can be a boon for reaching young families. Advertising to people who are already connected to your page is helpful for generally cementing your brand.

Using gorgeous, eye catching pictures goes a long way. Of course, if you have video footage (bonus points for aerial shots), even better. Always make sure your contact and landing page information is included in your ad. For Facebook post ideas, refer to our Summer 2017 issue of Reconnect, p.8. 

Lastly, it’s worth it to spend some time getting to know the Facebook Audience Insights tool to give you a concrete sense of who is out there before you start spending your marketing budget money.

Get to Know the Neighbors
Host a house warming for your clients. Research a few themes such as a dessert party, a wine and cheese party, or even a cook out to get an idea of costs. Get the names of the neighbors and guests, and take care of the invitations and RSVPS. The laid back atmosphere of these gatherings is a hotbed for potential leads as you talk with folks in a natural environment, establishing trust, answering questions, and furthering your brand recognition. It is also a fantastic opportunity to take fun, casual photos for your social media pages (and tag who you can). Plus you’ll get the emails of the attendees that you can nurture for future leads.

Stay Visible

An open house is a marketing event and you need to treat it like one. Get your signs out early. Increase your general and directional signage by double. Send emails through the new platform in our OMS system and make sure you post it to all your social media accounts.

Sergio Martinez, Broker/Owner of Help-U-Sell San Antonio Hill Country in Schertz, Texas keeps top of mind with his audience with radio spots on conservative talk shows. While it is expensive, the audience responds well to the message: “What is the difference between selling a $200,000 home and a $500,000 home? About $18,000 in commissions.”

Office Pizza Night (or Tacos!)

At least once a month, order dinner in for the office and have everyone start calling all of your buyer and seller leads. Have them inquire where these folks are in their goals and ask questions to reactivate their interest in working with your team.

Mining Expired Listings

Our top producer for 2017, Steve Vincent of Help-U-Sell® Triad Realty in Greensboro, NC was a rock star by closing 169 sides. With a dedicated office person handling the details of this program, part of his success in effectively implementing an expired listings program was paying attention to the results and adding resources to it. To find out more, go to page 4 of our Summer 2017 Reconnect.

The Automated Arounds Program

The Arounds postcard program is a great “Set it and forget it” tool for getting your word out regardless of who owns the listing. Go into the OMS and choose a post card you like. Personalize it with your information and messaging. Set up your areas of choice. Choose your budget and let it roll! When the budget is met, the postcards cease mailing for the rest of month. If you haven’t seen it yet or just need a refresher, watch this Power Hour episode where our CEO, Robbie Stevens, and Mike Paholke from Excel Printing walk you through every step.

Reach Out and Touch Someone…Twice a Year

The best marketing has always been word of mouth. Whoever thinks enough of you to speak well of you as a business person to another individual is pure gold. You are literally being vouched for with every referral. Cultivate and call your Centers of Influence by reaching out personally twice a year. Even if they don’t have a need for your service at the time, they will remember you when they need you.

Listen and Learn

Every Wednesday at noon EST, our Help-U-Sell coaches, James Dingman and John Powell, are hosting Power Hour, which is consistently bringing informative and helpful topics to the discussion table such as the new Drip Email system in the OMS and tips for Short Term Strategizing. It’s always informative, and frequently energizing with a free flow of questions and ideas from the hosts and participants.

As always, if you have questions, please reach out to James and John. They are happy to help you plan your way to a prosperous 2018.

Climb the Ladder – End of Year Report 2017

Take a look at our top producing offices in 2017 ! These hard working Broker/Owners have earned the right to celebrate.

Make 2018 your top year ever by getting involved with coaching, planning and executing new strategies for reaching new clients, getting the right message in front of the right people at the right time, and good, old fashioned hard work. Congratulations, everyone!

Triad Realty 169
Honolulu Properties 162
Metropolitan 154
Greensboro 136
Direct Savings Real Estate 119
Prestige Properties 106
Detwiler Realty 90
Federal City Realty 88
Heritage Real Estate of Steele County Inc. 84
San Antonio Hill Country 76
Options Unlimited 72
Full Service Realty 71
Legacy 67
Select Real Estate 61
Real Estate Specialists 50

Top Producers for December 2017

The year wrapped up with shining results for our top offices in December.

1) Taking first place is Help-U-Sell Honolulu Properties with a total of 14 closings, five on the buyer and nine on the seller sides.

Karen Detwiler, the owner/broker of Help-U-Sell Detwiler Realty had 13 closings in December 2017

2) A very close second place goes to Help-U-Sell Detwiler Realty  with 13 closings, six on the buyer and seven on the seller sides.

3) In third place was  Help-U-Sell Federal City with a total of 11 closings, eight on the buyer and three on the seller sides.

4) Coming in at fourth place is Help U Sell Triad Realty with 10 closings, five on the buyer and five on the seller sides.

Congratulations to all our offices on these great accomplishments!


Five Tips To Set Up a Successful E-mail Drip Campaign

  1. Identify your goals

Make sure you know what you want to accomplish with your content. The body of your email needs to get the recipients attention or they may consider it spam.

  1. Use short sentences and avoid “spammy” subject headlines

Using shorter lines allows you to get your message across quickly. Don’t make the emails too long or people may not read them. Avoid using spammy titles and “hot button words.” Try and come up with a subject line using a direct personal question instead,  such as: “Would you like to save the most equity when selling?” OR “Do you know how to get top dollar for your home?”

Also, see  post below by Neil Patel when creating title lines:

  1. Avoid red– red is a loud color and is often used by spammers. It could potentially set off spam filters.
  2. Misleading subject lines– from blank subject lines, to subject line that don’t match your copy, be careful using them because they are a large part of the spam algorithm email providers employ.
  3. Capital letters– avoid using all capital letters within the body of your email and in the subject line.
  4. Avoid excessive symbol use– avoid using too many question marks, dollar signs and exclamation marks, especially in a row.
  5. Don’t link too much– from your call to action, to links within the email, ideally you shouldn’t have more than two or three links.
  6. Unsubscribe links– each of your emails should contain an unsubscribe link. The more difficult you make it for people to unsubscribe, the more problems you will have.
  7. Be thorough– make sure you include a proper reply to email address and a from address so that people can get in touch with you if they have any issues

By Neil Patel on June 24, 2013

3. Create a Personal tone & add a P.S. to each Email

Your recipients need to feel as though you are speaking to them directly. Don’t forget to introduce yourself in the first email and address them by their first names. Why use a P.S.? We tend to remember stuff at the beginning and at the end, this is an effective way to make important content stick in their minds.

4. Include a Call to Action (CTA)

Every email should have at least two things:

1. Valuable information AND

2. Call to action

The call to action is asking the recipient to do something after they have read your email.  For example: “Hey there, if you are interested in learning more about our Help-U-SellR franchises, click here to get started…”

5. Get your Sequence right & Close the Loop

Make sure your drip campaigns leave enough room for your recipients to digest the content. The best way to do this is to send out the first bulk emails on a daily basis, i.e. one per day. Finally, test your campaign on effectiveness and improve where necessary. Start testing different aspects such as: email subjects, open rate or different subject headlines.




Help-U-Sell® San Antonio Hill Country Doubles Business as 2017 Closes

It’s been a great year for Sergio Martinez, Broker/Owner of Help-U-Sell San Antonio Hill Country in Schertz, Texas. He’s recently earned the ranking of second most improved office of all the franchises nationwide in terms of overall growth in sales, increasing his number of houses sold by roughly double the amount in the year previous. How’d he do it? As it turns out, a strategic combination of several actions are at play.

Where It All Began
“I was living in California at the time. My mother asked me to find her a house that was closer to mine. I saw one I already liked, because it had the exact floor plan as my own house,” Sergio shared. “I saw that it was a Help-U-Sell represented home. When I checked it out, I realized the seller was able to save quite a bit on the commission and was in a better negotiating position because of it. I was so impressed by that, I came out of retirement to do it myself.”

Sell and Be Seen Where You Live
Hailing from New York (which is plainly evident when you speak to him) Sergio lives in the community where he also sells homes, about three miles from his office. Living and participating in the community through venues like the Lion’s Club, the Police Club, being seen around town, and constantly reinforcing branding through advertising and full wrap signage on his company vehicles, all help solidify him and his business as a constant presence.

Know Your Audience
One of the largest expenditures Sergio makes is on advertising, which he does a lot of on conservative radio in Texas.

“My spots run on the shows hosted by Larry Elder, Dennis Prager, and Hugh Hewitt. The commercials are voiced by them also. Is it expensive? Yes, but there is a lot of money here in conservatives hands.  The audience responds well to the messaging,” Sergio explained.

The messaging always includes: “What is the difference between selling a $200,000 home and a $500,000 home? About $18,000 in commissions.”

Make It Personal
It’s no secret that the internet has impacted how people see and buy homes, but Sergio believes that many real estate professionals have taken that to mean a reduction in personal service. “When showing a home, there is now less work to do. People see the house they’d like to look at on Zillow or Trulia and call the agent to show it to them. While that exclusivity of information is gone, the opportunity to cement yourself with them is not. I don’t meet half the agents with whom I do business, which is ludicrous to me,” Sergio explained. “So many agents don’t make any calls. They’d rather email or text. Relationship building is everything in this business.”

Once, after setting up a new prospect on a drip email containing new listings, Sergio called the next business day to follow up. The client was shocked: “I didn’t expect to hear from you,” the client said.

“Texting is a way of hiding. I call everybody,” Sergio said, “Good news, bad news. It doesn’t matter. When I drop off paperwork with my proposal, I call back after a day or two to follow up. That face to face time is critical.”

Location, Location, Location
Two years ago, Sergio moved his office into the front of an H-E-B grocery store, where the registers ring around 125,000 times weekly. Not only is there high traffic, there is the opportunity to constantly see the neighbors and interact with hundreds of people daily. The re-cementing of daily impressions is invaluable. People learn who Help-U-Sell is, and remember the brand when the time comes.

“I watch people inspect their receipts and go back to customer service over a 20 cents overcharge. People are highly attuned to the desire to save money, and I can save them thousands. I offer the same product and service at a lesser rate. Once they know that, they choose us. I also love a win/win situation: The seller makes money, I make money. Everyone is happy.”

What Drives You?
In parting, Sergio offered: “There is a word in Spanish: ‘ganas’, which translates into ‘desire’ in English. I get to meet phenomenal people every day. I don’t have to work. I LOVE to work.”