Client Education: The Key to Leads

Beverly Sonnier has been the proud owner of Help-U-Sell South East Rita Ranch Realty for 15 years. Last weekend, Beverly joined forces with Maria Powell, the owner of Help-U-Sell Galleria Realty, at the SAHBA Home Show (Southern Arizona Home Builders Association) to spread the word about Help-U-Sell Real Estate and saving home sellers thousands of dollars.

Last year, Beverly and her husband, Jimmie, exhibited at the show on their own. This year, it made more sense to double up because the attending audience grew larger. “The show is held on two floors,” Beverly explained, “Downstairs are the companies that sell larger items such as spas, windows, and doors. Upstairs there is space for smaller vendors in the community, and that’s where we set up a booth. Last year we were the only realtors at this event.”

Beverly went on to share, “We had a very good response and ended up with lot of qualified leads. We gave away a small TV, and a large, flat-screen smart TV. The folks that registered are definitely interested in selling or buying a home. The great thing about these events is the opportunity to explain how the Help-U-Sell set-fee works. A commonly heard response is: ‘Wow, we had no idea’. So education is really a key component of success when it comes to the Help-U-Sell Real Estate model.”

With more than 27 years of real estate experience behind her, Beverly is a solid expert. She spent the first 12 years of her real estate career learning from one of our most successful mentors and coaches, John Powell. “I started off as an agent working with John, and went through all of his training. Prior to that, I was a mortgage banker. When Jimmie retired from the Air Force and Postal Service, he became an agent, too, which was a great contributor to our success when we opened our own shop,” she added.

To spread the word about Help-U-Sell in their Tucson community, Beverly advertises in a local newspaper with a 12,000 to 15,0000 audience reach. They also employ the automated postcards for “Center of Influence” contacts and the “Arounds” program. “That connects us with past and potential clients,” Beverly said, “It keeps us present in their minds. We are also starting a sanitation station (for shopping carts) at a local grocery store. Our signage is included, and we’re handing out reusable grocery bags with marketing materials and a snack bar inside. We’re excited to see how that’s going to go. We do not underestimate the benefit of being live in front of people. It makes a big difference in the number of qualified leads we get.”

Help-U-Sell Options Unlimited in Terre Haute, IN Celebrates 10 Year Anniversary with Contest for Free Home Listing

Terre Haute, IN (May 10, 2017) – Ms. Brenda Fischer, Managing Broker of Help-U-Sell Options Unlimited in Terre Haute, IN recently announced plans for the ten-year anniversary milestone of her office with an all-day event featuring a unique contest for home sellers in Vigo county.  The celebration will take place from 9 AM to 6 PM on June 1, 2017 at Kenbell Plaza, Suite 5 in Terre Haute. The winner of the contest, which will be drawn during a live radio broadcast on HI-99 | 99.9 FM between 4 PM and 6 PM, will be able to sell their home for free on the listing side, which boasts a minimum value of $2950.

Robert Stevens, Chief Operating Officer of Help-U-Sell® Real Estate, headquartered in Sarasota, FL, said, “We have loved having Brenda Fischer and her team at Help-U-Sell Options Realty as a mainstay of this organization these last ten years. Their drive for excellence mixed with their desire to help people in their community save money are part of what has given them longevity. We congratulate them on their well-earned success.”

When asked what contributed to the milestone, Ms. Fischer added, “We have a great team in place, for starters.  Second, when you take the Help-U-Sell concept, with the flat-fee structure and fantastic customer service, you have a winning combination.  We offer a set fee for full service as the premier provider of professional licensed real estate services, empowering consumers with access to information and choice. We love helping people buy and sell homes, and we can do it with a level of service that other realtors don’t offer.”

Help-U-Sell Options Unlimited has partnered with Ruoff Home Mortgage for this special event, and representatives will be there on June 1 offering onsite pre-approvals.

Other rules apply. Entry form is available here.  For questions, contact Brenda Fischer, 812-299-7355.

About Help-U-Sell Real Estate

Help-U-Sell® Real Estate, based in Sarasota, FL, is now in its 41st year in business. Its business model was the pioneer for providing an alternative to the dated commission structure. The franchisor has offices operating in 20 states and the District of Columbia and recently was named a top franchise by Franchise Business Review.

New 40th Anniversary Logo and Marketing Collateral

Help-U-Sell Real Estate 40th Anniversary Logo
Help-U-Sell Real Estate celebrates its 40th anniversary with a commemorative logo.

If you aren’t a fan of ours on Facebook yet, you may not be aware that we’re celebrating our 40th anniversary this year. Time flies when you’re saving people money!

Don Taylor founded Help-U-Sell Real Estate in 1976 as a consumer-friendly alternative to the high percentage-based commissions most other real estate agents charged. He believed a low set fee, information without obligation, and freedom of choice were the wave of the future. Four decades and thousands of happy clients later, and we’re still helping sellers (and buyers) across the country!

40th Anniversary Help-U-Sell Real Estate Web Banner
This is one of four new website banners.

To commemorate this milestone, we’ve created an anniversary logo and marketing collateral (with more to come), including website banners and a new postcard. The EDDM postcard will be available in the next co-op from our print vendor, Excel Printing and Mailing, on April 1.

Brokers can access variations of the new logo and the website banners in the Office Management System’s Download Library. The postcard will be on Excel Printing & Mailing’s website soon.

Update: Excel Printing & Mailing now has eight postcards of varying messages and sizes with the 40th anniversary logo. They have their own section on the site. Look for the “40-Year Materials” title to see the selections and customize your order.

5 Ways to Make the Most of Your Marketing in 2016

Help-U-Sell Real Estate Broker Websites
The new Help-U-Sell Real Estate broker websites' homepage will feature video, so creating your own videos is on our list of top marketing ideas for 2016.

The first full week of the year is usually focused on catching up from the holidays, but the 51 weeks ahead should get some attention, too. What are your marketing plans for 2016? We have outlined five ideas to get you started.

    1. Website Content. The new Help-U-Sell Real Estate broker website template will debut shortly. The new site is responsive, meaning it adapts to the size of the user’s device screen whether it’s a desktop computer, a tablet, or a smartphone. We have created new pages for the broker sites that will replace the outdated, text-heavy pages on most of our brokers’ sites now. We encourage brokers to localize the new pages’ content and to consider making landing pages on other topics that fit their market and their expertise. Ask yourself: Whom do you want to attract to your website and, ultimately, as your clients? We can help you with the creation of any pages you might want to add to your broker site.

    2. Video. The new website template prominently features video, on the homepage and on many of the new landing pages. These videos are narrated by James Dingman and can be used in your marketing, as well, but we strongly suggest filming your own videos that can replace the landing page videos and the ones on the homepage. The personal touch means a great deal in this day of social media, where consumers want to get to know people before they conduct business.

    3. Social Media. Speaking of social media, do you post consistently to your accounts? Take stock of your social media profiles (update any contact information, photos, etc.) and make an editorial calendar with what to post when. Think about adding new networks, such as Instagram or Periscope, to the mix, or removing ones that you never use. Also, you might want to advertise on these platforms, especially Facebook. You can target specific audiences based on place of residence (down to zip code), age, income level, and other factors for a low cost.

    4. Co-Op/EDDMs. Print marketing isn’t dead, it just needs to be highly targeted to make the most impact. Our print/mail vendor, Excel Printing and Mailing, is running a co-op through January 15 on EDDMs (the U.S. Postal Service’s Every Door Direct Mail program), where you can print and mail customized postcards for only $0.29 each. The mailings go to the post office’s carrier routes that you select. We recommend doing research using your MLS to discover the carrier routes in your market that have the highest turnover rates. Read more about how to do this on James Dingman’s Set Fee Real Estate Blog (see the Target Your Market post).

    5. Center of Influence Postcards. If you didn’t participate last year, or even if you did, the CI postcard program is a must for staying top of mind with your colleagues, past clients, friends, acquaintances, et al…anyone who knows you. This year, we’ve expanded from eight to 10 postcard mailings for the year. Excel Printing and Mailing handles the logistics of the program, and you can opt in and customize your postcards via your OMS. Read more about the CI postcards.

With a focus on marketing in the right places, you can make 2016 your best year yet. If you’re a Help-U-Sell Real Estate broker and you want any guidance from the corporate office, send us an email. We’d be happy to help you!

Updated Marketing Postcards for 2016

Because our first year of the automated postcard program was a success, we are expanding it for 2016.

Next year, the program will have four additional postcards, an increase of 50 percent, so that recipients will receive one card per month. In addition, we recently enabled agents to send out postcards to their own contacts.

The 4.25-inch x 6-inch postcards’ topics include seasonal tips such as spring cleaning ideas and back-to-school organization, as well as real estate messages, from financing programs to how Help-U-Sell Real Estate helps buyers. The postcards’ messages cannot be customized in order to keep costs down, but brokers and agents can add a personal testimonial or choose a sold-and-saved example for the reverse of the cards.

Spring Cleaning Real Estate Marketing Postcard
The 2016 marketing postcards for centers of influence have expanded to 12 mailings and include new and updated topics.

The program was created to help our brokers (and now agents) stay in touch with their centers of influence (CIs), who are loosely defined as anyone who can put your name with your face. These people are highly important because most buyers and sellers turn to people they know to help them with their real estate needs. According to the National Association of REALTORS, in 2014, 52 percent of buyers either used a former agent or found an agent by referral from a family member or friend. That figure jumps to 60 percent for sellers.

Agents and brokers can send out as many or as few postcards as they would like. The postcards will cost approximately 45 cents each, postage included, depending on how many are sent out collectively. The price can drop by another 15 percent if the agent or broker opts to take advantage of a co-op with Movement Mortgage, which simply requires including the company’s logo and disclaimer on the reverse of the postcard.

The last mailing of 2015 has a holiday message, and the 2016 postcards will begin mailing out in January. Look for reminders toward the end of the year. If you did not participate in the program this year, get prepared for next year by uploading your contacts into the OMS. If you have any questions, please contact us at support.