June 2017 – Help-U-Sell® Connect

Veteran Help-U-Sell Broker Offers Great Insight

With the housing market feeling the pain of low inventory in these recent weeks, one Help-U-Sell Broker has managed to thrive during this tumultuous time. Ms. Maurine Grisso, our most tenured owner, has helmed the Help-U-Sell Santa Rosa real estate office for over 35 years.

When asked what she was doing to keep listings coming, she shared some information that revolves around a familiar theme to brokers: keeping in touch.

“The truth is,” Ms. Grisso said, “over 35 years I have sold a lot of homes. 60-70% of my sales are from repeat customers. Whether I sold them a house six months ago or two years ago, I call and check in with them to see how they are doing or how they like the place they bought. Often times, they inform me of another listing and would I handle it for them? Of course!”

While some of her success is attributed to working the phones, other times it is intuition: “I drove by this one house every day for the last 15 years. Recently I called and inquired about it, and got that listing,” Maurine added.

When asked how Help-U-Sell has contributed to her success, Maurine replied, “I love Help-U-Sell, it’s great. One of the reasons it works is because it’s collaborative between all of the parties involved. The Help-U-Sell Model provides flexibility to close the deal and make selling the home a win-win for everyone.”

Other great tips from Maurine:

“Listen to people and give them what they want. It is the reason why you are there.”
“Cultivate your good reviews on places such as Zillow and Realtor.com. I just closed this morning on a deal with a gentleman from Nevada who found me via public review.”
“I stay on top of and work sellers with notes, but will also thank buyers that were not my clients because buying and selling a home can be a difficult process.”
“Get the names and numbers of the neighbors surrounding your new listing. “
“Facebook reported my posts are doing better than some other business posts in my area. I hold contests on Facebook. I also have my MLS listings tied to my Help-U-Sell Facebook as well.”

You can reach Maurine’s office santarosa.helpusell.com or (707) 575-4444.

Help-U-Sell Options Unlimited in Terre Haute, IN Announced Winner of Free Home Listing Contest

Terre Haute, IN (June 1, 2017) – It was an important and busy day for Ms. Brenda Fischer, Managing Broker and her team at Help-U-Sell Options Unlimited in Terre Haute, IN. June 1 marked the ten-year anniversary milestone of the franchise office, which featured a unique contest for home sellers in Vigo county to sell their home for free on the listing side.

The celebration, held at Kenbell Plaza saw supporters cycle in throughout the day to congratulate Brenda and her team. “We were really surprised to see a lot of folks with whom we’ve previously done business come in with well wishes and incredibly kind remarks for us. It’s a great feeling to know the community you are serving appreciates what you’re doing and wants you here. We had a great day and I can’t thank everyone enough for making it a great success, including our friends at Ruoff Mortage, who were here offering free, onsite pre-qualifications,” Ms. Fischer said.

The winner of the contest was drawn and announced live radio broadcast on HI-99 | 99.9 FM at 6 PM: Ms. Jessica Fervida of Terre Haute was the name drawn. Ms. Fervida will be able to sell her home for free on the listing side, which boasts a minimum value of $2950.

For questions, please contact Brenda Fischer, 812-299-7355.

About Help-U-Sell Real Estate

Help-U-Sell® Real Estate, based in Sarasota, FL, is now in its 41st year in business. Its business model was the pioneer for providing an alternative to the dated commission structure. The franchisor has offices operating in 20 states and the District of Columbia and recently was named a top franchise by Franchise Business Review.

Help-U-Sell Real Estate Featured in June RISMedia Publication

Sarasota, Fla. (June 6, 2017) As the real estate market tightens up in many areas across the country, more realtors are looking for a competitive edge in the field. Many are making their way to Help-U-Sell Real Estate, which has led to a 20% growth of new franchise offices since the last quarter of 2016.

To shed some light on the market shift back to the Help-U-Sell model, John Powell, Chief Development Officer, and Robert Stevens, Chief Operating Officer, recently sat down with Maria Patterson, Executive Editor of RISMedia, to share some unique insights on the success and sustainability of the 41-year old company.

Among the thoughts shared by John Powell, “Many brokers are discounting, which lowers their bottom-line profit. They need to be able to increase profitability. We, on the other hand, have a proven, 41-year system, which is built around our fee structure. Brokers save the consumer thousands of dollars, and become more profitable.”

Added Robert Stevens, on the topic of marketing, “You cant always be looking for that silver bullet, because there is no silver bullet. You need to use a series of marketing initiatives, not just one thing. When we ask people how they heard about Help-U-Sell, they always tell us, “We see you everywhere.”

Read the entire article, An Idea Whose Time Has Come, at https://issuu.com/rismedia/docs/june17_helpusell_custom_digi_mag. The publication runs 116 pages. You will find the article on page 74.

Help-U-Sell Real Estate offices do not charge a traditional percentage-based commission, but rather a low set fee for services. Nationwide in 2015, the companys franchise offices saved their sellers nearly $20 million* in commissions. *Savings are compared to a 6 percent commission.

About Help-U-Sell Real Estate

Created 41 years ago, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service, set-fee model today.