Top Producers for December 2017

The year wrapped up with shining results for our top offices in December.

1) Taking first place is Help-U-Sell Honolulu Properties with a total of 14 closings, five on the buyer and nine on the seller sides.

Karen Detwiler, the owner/broker of Help-U-Sell Detwiler Realty had 13 closings in December 2017

2) A very close second place goes to Help-U-Sell Detwiler Realty  with 13 closings, six on the buyer and seven on the seller sides.

3) In third place was  Help-U-Sell Federal City with a total of 11 closings, eight on the buyer and three on the seller sides.

4) Coming in at fourth place is Help U Sell Triad Realty with 10 closings, five on the buyer and five on the seller sides.

Congratulations to all our offices on these great accomplishments!


Five Tips To Set Up a Successful E-mail Drip Campaign

  1. Identify your goals

Make sure you know what you want to accomplish with your content. The body of your email needs to get the recipients attention or they may consider it spam.

  1. Use short sentences and avoid “spammy” subject headlines

Using shorter lines allows you to get your message across quickly. Don’t make the emails too long or people may not read them. Avoid using spammy titles and “hot button words.” Try and come up with a subject line using a direct personal question instead,  such as: “Would you like to save the most equity when selling?” OR “Do you know how to get top dollar for your home?”

Also, see  post below by Neil Patel when creating title lines:

  1. Avoid red– red is a loud color and is often used by spammers. It could potentially set off spam filters.
  2. Misleading subject lines– from blank subject lines, to subject line that don’t match your copy, be careful using them because they are a large part of the spam algorithm email providers employ.
  3. Capital letters– avoid using all capital letters within the body of your email and in the subject line.
  4. Avoid excessive symbol use– avoid using too many question marks, dollar signs and exclamation marks, especially in a row.
  5. Don’t link too much– from your call to action, to links within the email, ideally you shouldn’t have more than two or three links.
  6. Unsubscribe links– each of your emails should contain an unsubscribe link. The more difficult you make it for people to unsubscribe, the more problems you will have.
  7. Be thorough– make sure you include a proper reply to email address and a from address so that people can get in touch with you if they have any issues

By Neil Patel on June 24, 2013

3. Create a Personal tone & add a P.S. to each Email

Your recipients need to feel as though you are speaking to them directly. Don’t forget to introduce yourself in the first email and address them by their first names. Why use a P.S.? We tend to remember stuff at the beginning and at the end, this is an effective way to make important content stick in their minds.

4. Include a Call to Action (CTA)

Every email should have at least two things:

1. Valuable information AND

2. Call to action

The call to action is asking the recipient to do something after they have read your email.  For example: “Hey there, if you are interested in learning more about our Help-U-SellR franchises, click here to get started…”

5. Get your Sequence right & Close the Loop

Make sure your drip campaigns leave enough room for your recipients to digest the content. The best way to do this is to send out the first bulk emails on a daily basis, i.e. one per day. Finally, test your campaign on effectiveness and improve where necessary. Start testing different aspects such as: email subjects, open rate or different subject headlines.




Help-U-Sell® San Antonio Hill Country Doubles Business as 2017 Closes

It’s been a great year for Sergio Martinez, Broker/Owner of Help-U-Sell San Antonio Hill Country in Schertz, Texas. He’s recently earned the ranking of second most improved office of all the franchises nationwide in terms of overall growth in sales, increasing his number of houses sold by roughly double the amount in the year previous. How’d he do it? As it turns out, a strategic combination of several actions are at play.

Where It All Began
“I was living in California at the time. My mother asked me to find her a house that was closer to mine. I saw one I already liked, because it had the exact floor plan as my own house,” Sergio shared. “I saw that it was a Help-U-Sell represented home. When I checked it out, I realized the seller was able to save quite a bit on the commission and was in a better negotiating position because of it. I was so impressed by that, I came out of retirement to do it myself.”

Sell and Be Seen Where You Live
Hailing from New York (which is plainly evident when you speak to him) Sergio lives in the community where he also sells homes, about three miles from his office. Living and participating in the community through venues like the Lion’s Club, the Police Club, being seen around town, and constantly reinforcing branding through advertising and full wrap signage on his company vehicles, all help solidify him and his business as a constant presence.

Know Your Audience
One of the largest expenditures Sergio makes is on advertising, which he does a lot of on conservative radio in Texas.

“My spots run on the shows hosted by Larry Elder, Dennis Prager, and Hugh Hewitt. The commercials are voiced by them also. Is it expensive? Yes, but there is a lot of money here in conservatives hands.  The audience responds well to the messaging,” Sergio explained.

The messaging always includes: “What is the difference between selling a $200,000 home and a $500,000 home? About $18,000 in commissions.”

Make It Personal
It’s no secret that the internet has impacted how people see and buy homes, but Sergio believes that many real estate professionals have taken that to mean a reduction in personal service. “When showing a home, there is now less work to do. People see the house they’d like to look at on Zillow or Trulia and call the agent to show it to them. While that exclusivity of information is gone, the opportunity to cement yourself with them is not. I don’t meet half the agents with whom I do business, which is ludicrous to me,” Sergio explained. “So many agents don’t make any calls. They’d rather email or text. Relationship building is everything in this business.”

Once, after setting up a new prospect on a drip email containing new listings, Sergio called the next business day to follow up. The client was shocked: “I didn’t expect to hear from you,” the client said.

“Texting is a way of hiding. I call everybody,” Sergio said, “Good news, bad news. It doesn’t matter. When I drop off paperwork with my proposal, I call back after a day or two to follow up. That face to face time is critical.”

Location, Location, Location
Two years ago, Sergio moved his office into the front of an H-E-B grocery store, where the registers ring around 125,000 times weekly. Not only is there high traffic, there is the opportunity to constantly see the neighbors and interact with hundreds of people daily. The re-cementing of daily impressions is invaluable. People learn who Help-U-Sell is, and remember the brand when the time comes.

“I watch people inspect their receipts and go back to customer service over a 20 cents overcharge. People are highly attuned to the desire to save money, and I can save them thousands. I offer the same product and service at a lesser rate. Once they know that, they choose us. I also love a win/win situation: The seller makes money, I make money. Everyone is happy.”

What Drives You?
In parting, Sergio offered: “There is a word in Spanish: ‘ganas’, which translates into ‘desire’ in English. I get to meet phenomenal people every day. I don’t have to work. I LOVE to work.”

Top Producers for November 2017

The weather in November may have cooled off drastically in some parts of the country, but that did not stop our offices from heating things up when it comes to closings!

1) Our big winner is Help-U-Sell Metropolitan with a total of 15 closings, five on the buyer and ten on the seller sides.

Mario Ferrante, the broker/owner of Help-U-Sell Metropolitan, finished with 15 closings in November.

2)Finishing in second place is Help-U-Sell Triad Realty  with 13 closings, six on the buyer and seven on the seller sides.

3) In third place was  Help-U-Sell Greensboro with a total of 11 closings, four on the buyer and seven on the seller side.

4) A very close fourth place goes to Help U Sell Federal City Realty with 10 closings, seven on the buyer and three on the seller sides.

Congratulations to all our offices on these fantastic results!