Make sure you know what you want to accomplish with your content. The body of your email needs to get the recipients attention or they may consider it spam.
Use short sentences and avoid “spammy” subject headlines
Using shorter lines allows you to get your message across quickly. Don’t make the emails too long or people may not read them. Avoid using spammy titles and “hot button words.” Try and come up with a subject line using a direct personal question instead, such as: “Would you like to save the most equity when selling?” OR “Do you know how to get top dollar for your home?”
Also, see post below by Neil Patel when creating title lines:
Avoid red– red is a loud color and is often used by spammers. It could potentially set off spam filters.
Misleading subject lines– from blank subject lines, to subject line that don’t match your copy, be careful using them because they are a large part of the spam algorithm email providers employ.
Capital letters– avoid using all capital letters within the body of your email and in the subject line.
Avoid excessive symbol use– avoid using too many question marks, dollar signs and exclamation marks, especially in a row.
Don’t link too much– from your call to action, to links within the email, ideally you shouldn’t have more than two or three links.
Unsubscribe links– each of your emails should contain an unsubscribe link. The more difficult you make it for people to unsubscribe, the more problems you will have.
Be thorough– make sure you include a proper reply to email address and a from address so that people can get in touch with you if they have any issues
3. Create a Personal tone & add a P.S. to each Email
Your recipients need to feel as though you are speaking to them directly. Don’t forget to introduce yourself in the first email and address them by their first names. Why use a P.S.? We tend to remember stuff at the beginning and at the end, this is an effective way to make important content stick in their minds.
4. Include a Call to Action (CTA)
Every email should have at least two things:
1. Valuable information AND
2. Call to action
The call to action is asking the recipient to do something after they have read your email. For example: “Hey there, if you are interested in learning more about our Help-U-SellR franchises, click here to get started…”
5. Get your Sequence right & Close the Loop
Make sure your drip campaigns leave enough room for your recipients to digest the content. The best way to do this is to send out the first bulk emails on a daily basis, i.e. one per day. Finally, test your campaign on effectiveness and improve where necessary. Start testing different aspects such as: email subjects, open rate or different subject headlines.
We are pleased to announce the winner of the Don Taylor Award 2017 is Tom Nunes of Help-U-Sell-Sunrisein Sacramento, California. Not only is Tom one of our long time Help-U-Sell family members, but he and his team has continuously represented the Help-U-Sell brand to the highest standards. He has also displayed exceptional commitment to his community and those in need, as we have seen during the weeks of the devastating California wildfires.
This past October, as fires raged through northern California burning vast acres of land and leaving thousands of homes burned to the ground, Tom organized a donation drive. Having lived in the Sacramento area for over 25 years, he could call on his extensive network of family, friends, colleagues and clients to donate to those families whose homes had been destroyed by the wildfires. The donations were in fact so generous that for five consecutive weekends, Tom and his family loaded up four cargo vans and made the two a half hour drive to Santa Rosa to aid these families who had essentially lost everything. He provided them with necessities such as food, water, clothing, toys and gift cards.
In fact, he did not just pass his donations on to charity but he and his family also visited those in need, taking his time talking to and comforting them. He said: “The tears, appreciation and stories we heard of the narrow escapes from the sudden fires were incredible.” He described the devastation as being far worse than what the media portrayed, also sadly mentioning that his former high school had been burned to the ground.
Maureen Grisso, broker and owner of Help-U Sell Santa Rosa spoke of how two of her employees were directly affected by the fires. She described their distress as only having “mere minutes to gather whatever they could and escape before the fires engulfed their houses”. She portrayed the scene on that night “as if the world was on fire.” Fortunately, both of her employees were some of the beneficiaries of Tom’s generosity. Having known Tom for many years, Maureen also said: “If everyone treated their fellow human beings the way Tom did, it would be a much better world.”
Several weeks after the flames have been extinguished, things are still far from usual in Santa Rosa. Unfortunately, rent prices have soared as these families are just beginning to rebuild their homes and lives. Nonetheless, Tom continues to assist them by collecting donations and selling customized caps to purchase Christmas Gift Cards. He has been a tremendous support to these families, a true beacon of light, giving hope out of the pure goodness of his heart and a real inspiration to us all. As Winston Churchill once said: “We make a living by what we get, we make a life by what we give.” Congratulations, Mr. Nunes!