- Identify your goals
Make sure you know what you want to accomplish with your content. The body of your email needs to get the recipients attention or they may consider it spam.
- Use short sentences and avoid “spammy” subject headlines
Using shorter lines allows you to get your message across quickly. Don’t make the emails too long or people may not read them. Avoid using spammy titles and “hot button words.” Try and come up with a subject line using a direct personal question instead, such as: “Would you like to save the most equity when selling?” OR “Do you know how to get top dollar for your home?”
Also, see post below by Neil Patel when creating title lines:
- Avoid red– red is a loud color and is often used by spammers. It could potentially set off spam filters.
- Misleading subject lines– from blank subject lines, to subject line that don’t match your copy, be careful using them because they are a large part of the spam algorithm email providers employ.
- Capital letters– avoid using all capital letters within the body of your email and in the subject line.
- Avoid excessive symbol use– avoid using too many question marks, dollar signs and exclamation marks, especially in a row.
- Don’t link too much– from your call to action, to links within the email, ideally you shouldn’t have more than two or three links.
- Unsubscribe links– each of your emails should contain an unsubscribe link. The more difficult you make it for people to unsubscribe, the more problems you will have.
- Be thorough– make sure you include a proper reply to email address and a from address so that people can get in touch with you if they have any issues
By Neil Patel on June 24, 2013
3. Create a Personal tone & add a P.S. to each Email
Your recipients need to feel as though you are speaking to them directly. Don’t forget to introduce yourself in the first email and address them by their first names. Why use a P.S.? We tend to remember stuff at the beginning and at the end, this is an effective way to make important content stick in their minds.
4. Include a Call to Action (CTA)
Every email should have at least two things:
1. Valuable information AND
2. Call to action
The call to action is asking the recipient to do something after they have read your email. For example: “Hey there, if you are interested in learning more about our Help-U-SellR franchises, click here to get started…”
5. Get your Sequence right & Close the Loop
Make sure your drip campaigns leave enough room for your recipients to digest the content. The best way to do this is to send out the first bulk emails on a daily basis, i.e. one per day. Finally, test your campaign on effectiveness and improve where necessary. Start testing different aspects such as: email subjects, open rate or different subject headlines.