Help-U-Sell® San Antonio Hill Country Doubles Business as 2017 Closes

It’s been a great year for Sergio Martinez, Broker/Owner of Help-U-Sell San Antonio Hill Country in Schertz, Texas. He’s recently earned the ranking of second most improved office of all the franchises nationwide in terms of overall growth in sales, increasing his number of houses sold by roughly double the amount in the year previous. How’d he do it? As it turns out, a strategic combination of several actions are at play.

Where It All Began
“I was living in California at the time. My mother asked me to find her a house that was closer to mine. I saw one I already liked, because it had the exact floor plan as my own house,” Sergio shared. “I saw that it was a Help-U-Sell represented home. When I checked it out, I realized the seller was able to save quite a bit on the commission and was in a better negotiating position because of it. I was so impressed by that, I came out of retirement to do it myself.”

Sell and Be Seen Where You Live
Hailing from New York (which is plainly evident when you speak to him) Sergio lives in the community where he also sells homes, about three miles from his office. Living and participating in the community through venues like the Lion’s Club, the Police Club, being seen around town, and constantly reinforcing branding through advertising and full wrap signage on his company vehicles, all help solidify him and his business as a constant presence.

Know Your Audience
One of the largest expenditures Sergio makes is on advertising, which he does a lot of on conservative radio in Texas.

“My spots run on the shows hosted by Larry Elder, Dennis Prager, and Hugh Hewitt. The commercials are voiced by them also. Is it expensive? Yes, but there is a lot of money here in conservatives hands.  The audience responds well to the messaging,” Sergio explained.

The messaging always includes: “What is the difference between selling a $200,000 home and a $500,000 home? About $18,000 in commissions.”

Make It Personal
It’s no secret that the internet has impacted how people see and buy homes, but Sergio believes that many real estate professionals have taken that to mean a reduction in personal service. “When showing a home, there is now less work to do. People see the house they’d like to look at on Zillow or Trulia and call the agent to show it to them. While that exclusivity of information is gone, the opportunity to cement yourself with them is not. I don’t meet half the agents with whom I do business, which is ludicrous to me,” Sergio explained. “So many agents don’t make any calls. They’d rather email or text. Relationship building is everything in this business.”

Once, after setting up a new prospect on a drip email containing new listings, Sergio called the next business day to follow up. The client was shocked: “I didn’t expect to hear from you,” the client said.

“Texting is a way of hiding. I call everybody,” Sergio said, “Good news, bad news. It doesn’t matter. When I drop off paperwork with my proposal, I call back after a day or two to follow up. That face to face time is critical.”

Location, Location, Location
Two years ago, Sergio moved his office into the front of an H-E-B grocery store, where the registers ring around 125,000 times weekly. Not only is there high traffic, there is the opportunity to constantly see the neighbors and interact with hundreds of people daily. The re-cementing of daily impressions is invaluable. People learn who Help-U-Sell is, and remember the brand when the time comes.

“I watch people inspect their receipts and go back to customer service over a 20 cents overcharge. People are highly attuned to the desire to save money, and I can save them thousands. I offer the same product and service at a lesser rate. Once they know that, they choose us. I also love a win/win situation: The seller makes money, I make money. Everyone is happy.”

What Drives You?
In parting, Sergio offered: “There is a word in Spanish: ‘ganas’, which translates into ‘desire’ in English. I get to meet phenomenal people every day. I don’t have to work. I LOVE to work.”

Top Producers for November 2017

The weather in November may have cooled off drastically in some parts of the country, but that did not stop our offices from heating things up when it comes to closings!

1) Our big winner is Help-U-Sell Metropolitan with a total of 15 closings, five on the buyer and ten on the seller sides.

Mario Ferrante, the broker/owner of Help-U-Sell Metropolitan, finished with 15 closings in November.

2)Finishing in second place is Help-U-Sell Triad Realty  with 13 closings, six on the buyer and seven on the seller sides.

3) In third place was  Help-U-Sell Greensboro with a total of 11 closings, four on the buyer and seven on the seller side.

4) A very close fourth place goes to Help U Sell Federal City Realty with 10 closings, seven on the buyer and three on the seller sides.

Congratulations to all our offices on these fantastic results!

 

Don Taylor Award 2017 – Tom Nunes

We are pleased to announce the winner of the Don Taylor Award 2017 is Tom Nunes of Help-U-Sell-Sunrise in Sacramento, California. Not only is Tom one of our long time Help-U-Sell family members, but he and his team has continuously represented the Help-U-Sell brand to the highest standards. He has also displayed exceptional commitment to his community and those in need, as we have seen during the weeks of the devastating California wildfires.

Tom Nunes with loaded cargo van on his way to Santa Rosa.

This past October, as fires raged through northern California burning vast acres of land and leaving thousands of homes burned to the ground, Tom organized a donation drive. Having lived in the Sacramento area for over 25 years, he could call on his extensive network of family, friends, colleagues and clients to donate to those families whose homes had been destroyed by the wildfires. The donations were in fact so generous that for five consecutive weekends, Tom and his family loaded up four cargo vans and made the two a half hour drive to Santa Rosa to aid these families who had essentially lost everything. He provided them with necessities such as food, water, clothing, toys and gift cards.

Helping out families who lost many possessions in the fires.

In fact, he did not just pass his donations on to charity but he and his family also visited those in need, taking his time talking to and comforting them. He said: “The tears, appreciation and stories we heard of the narrow escapes from the sudden fires were incredible.” He described the devastation as being far worse than what the media portrayed, also sadly mentioning that his former high school had been burned to the ground.

Maureen Grisso, broker and owner of Help-U Sell Santa Rosa spoke of how two of her employees were directly affected by the fires. She described their distress as only having “mere minutes to gather whatever they could and escape before the fires engulfed their houses”. She portrayed the scene on that night “as if the world was on fire.”  Fortunately, both of her employees were some of the beneficiaries of Tom’s generosity. Having known Tom for many years, Maureen also said: “If everyone treated their fellow human beings the way Tom did, it would be a much better world.”

Santa Rosa- Tom passing out aid to those in need.

Several weeks after the flames have been extinguished, things are still far from usual in Santa Rosa. Unfortunately, rent prices have soared as these families are just beginning to rebuild their homes and lives. Nonetheless, Tom continues to assist them by collecting donations and selling customized caps to purchase Christmas Gift Cards. He has been a tremendous support to these families, a true beacon of light, giving hope out of the pure goodness of his heart and a real inspiration to us all. As Winston Churchill once said: “We make a living by what we get, we make a life by what we give.” Congratulations, Mr. Nunes!

Help-U-Sell Franchisee Helps Hundreds Handle Debt

Before getting involved with Help-U-Sell Real Estate, Jack Bailey, one of our long-time franchisees and a well-respected colleague and coach, was in fact a financial advisor. Knowing his history, the people in his church community asked if he would write a course on managing finances using biblical principles. So, Jack sat down, wrote out a 12-hour course, and started teaching it. Over time, it developed into a way to attack debt and live a debt-free lifestyle, and Jack has shared it with many.

Sometimes, people are referred to Jack from other people he’s helped previously. Other times, it is more organic. Folks have come into his real estate office interested in buying a home, and a more in depth discussion about finances reveals that the family finances would not pass muster to get a mortgage because of excessive debt.  In situations such as these, Jack suggests that they first get out of debt and then think about buying a home.

“The first thing we address is getting control of your lifestyle, in terms of making money and spending money,” explained Mr. Bailey. “It’s quite simple. If you spend more than you bring in, you have to adjust your lifestyle. What’s funny is, people often focus on bigger things, like buying cars or phones, without realizing that if they spend $2.75 every day on a cup of coffee, not spending that money results in savings of almost $1000 per year. That’s a lot of money.”

After they understand that short term sacrifices bring long term benefits, they move onto the next step, which is using some of that freed up cash to establish a reserve fund for emergencies. “You might need new tires for the car, or the washer broke. You never know what life is going to surprise you with,” Jack added. “The important thing is to not burden your credit card debt with these unforeseen expenses.”

Next, Jack moves them on to the stage of attacking the debt. “Some people like to go after big debt first. Not me. If you have four separate debts, line them up from largest to smallest. Let’s say you have an extra $200 a month you can throw at any of it while still maintaining minimum payments on all of them. It will take you 23 months to pay off the biggest debt, and the three smaller ones still exist. If you do it in reverse and pay off the smallest debt first, you can pay off all four debts in 17 months instead. Once you pay off that smallest debt, you start applying that same money to the next smallest one until it disappears.”

When that stage is complete, Jack shows them how to scale down the mortgage debt. “If someone is $20,000 in debt, sure, you could give them the money to fix their problem. However, if you don’t look at the symptoms causing the problem, they are likely to repeat it. It’s why these skills are so important.”

Jack admits that information can spin some heads. “Most people don’t think anything of putting big stuff on credit. By that same token, people are ecstatic to learn these concepts exist. Parents don’t always know this stuff, it wasn’t taught in schools, even though good money management is something we should use every day. Kids should learn to handle money while they are young.”

What really pleases him though, is hearing back later from people he has helped. Jack recently heard from one gentleman, Tim, who shared his experience. “You helped me, Jack, and it worked. I got out of debt and I have stayed debt free. You made me promise that I would help one other person learn this, and I did. Now that person is also out of debt, and I made them promise the same thing. They promised to help someone else.”

Over 20 plus years, Jack Bailey estimates he helped between 20-30 families per year, which translates into hundreds of families. It’s especially interesting to note that Jack doesn’t charge anyone money to help them with their finances. He just enjoys helping people. Jack will sometimes get notes or phone calls from people who have let them know of their positive progress or that they paid of their last debt. “They are excited, and I get excited for them because they are so happy. It’s incredibly gratifying,” Jack said.

Jack Bailey, Help-U-Sell Greensboro
Jack Bailey serves as a coach for Help-U-Sell Real Estate offices.

Top Producers for October 2017

Our Help-U-Sell offices had a fantastic month in October with very close ties in the top four rankings.

1) In a tie for first place was Help-U-Sell Triad Realty with a total of 18 closings of which nine were from the buyer and nine from the seller sides as well as Help-U-Sell Honolulu Properties also totaling at 18- with six buyer and twelve seller sides.

2) Second place goes to Help-U-Sell Prestige Properties completing 14 closings, consisting of two from buyer and twelve from seller sides.

3) A very close third place was held by Help-U-Sell Greensboro with a total of 13 closings, which were comprised of three buyer and ten seller sides.

4) Taking the fourth place was Help U Sell Heritage Real Estate of Steele County Inc. managing 10 closings, with six buyer and four seller sides.

Congratulations to everyone on these great results and we are looking forward to an excellent November 2017 sales report!

Richard Cricchio of Help-U-Sell Honolulu Properties. His office finished with 18 closings in October. He is the office’s broker and owner.
North Carolina Office Help-U Sell Triad Realty finished
October with 18 closings.
Steve Vincent is the
office’s broker and owner