New Banners for Brokers

After we showed off our new banners from last month’s California REALTOR Expo, we heard requests from our brokers for similar banners aimed toward buyers and sellers. We’ve designed the two banners, one focused on buyers and the other sellers, for you to use at trade shows, events or even in your office.

Banners for Help-U-Sell brokers
Banners for Help-U-Sell brokers

We’re also working on business cards and two letterhead options, which we’ll get your vote on at next month’s Success Summit. Have you registered to attend yet? If not, go to our Seminars page, scroll down to the registration form, fill it out and select “Help-U-Sell Broker Success Summit” from the drop-down menu. We want to see you in Anaheim!

Winter Warm-Up Contest

While other real estate agents are hibernating until spring, at Help-U-Sell we’re planning to stay warm by heating up the marketing efforts. That’s why we’ve initiated a contest to challenge our brokers and their agents to keep momentum going into 2012.

Help-U-Sell Winter Warm-Up Contest
The Help-U-Sell Winter Warm-Up Contest kicks off Nov. 1, 2011.

The Winter Warm-Up is an 18-week contest, which will start Nov. 1, 2011, and wrap up Feb. 29, 2012. Help-U-Sell offices will earn points for each new listing, each closed buyer side and each closed seller side. The top three offices at the end of the contest win prizes in the form of admin fees, Help-U-Sell shirts and, of course, bragging rights.

  • Each new listing = 5 points
  • Each closed buyer side = 3 points
  • Each closed seller side = 2 points

There will also be prizes for the top finishers in three categories: Most listings taken, most closed listing sides and most closed buyer sides. Overall winners will not be eligible for these categories, so there will be six winning offices in total.

Winners will be announced during the March 7 Roundtable call, but we will be sending email updates throughout the contest on the 15th and the last day of each month during the contest.

We encourage you to organize a sales contest among your agents and kick up your marketing efforts in clever and resourceful ways.

The fine print: Relists and renewals don’t count. Neither does your personal property. The date the listing is entered into the OMS is the date that will be counted for this contest. First place overall wins a Help-U-Sell shirt and four months of admin fees. Second place overall receives a shirt and two months of admin fees. Third place gets a shirt and one month of admin fees. Each category winner earns a shirt and one month of admin fees.

Get ready to hit the ground running next month!

Help-U-Sell iPhone App Preview

We are excited to announce that our Help-U-Sell Real Estate iPhone and iPad apps are in the works and nearing completion. To give you a sneak preview, here are nine screenshots of the iPhone app.

Help-U-Sell iPhone App
Help-U-Sell iPhone App

Both the iPhone and iPad apps will be unveiled at next month’s Help-U-Sell Broker Success Summit. If you haven’t registered for it yet, sign up on our Seminars page. Scroll down to the registration form, fill in the information and select Help-U-Sell Broker Success Summit 2011 from the Upcoming Seminars drop-down menu.

We hope to see you there! In the meantime, let us know what you think of the designs.

Broker Focus: Dan Desmond

Dan Desmond, Help-U-Sell Bay Beach Realty
Dan Desmond, Help-U-Sell Bay Beach Realty

Dan Desmond, owner of Help-U-Sell Bay Beach Realty in Forked River, N.J., has a key piece of advice for new brokers: “Never stop learning.” And he practices what he preaches.

“This market changes day to day and will for several more years.  I [just] turned 64 and I am in the last of three parts of Graduate of the Real Estate Institute,” says Desmond, who has been in the real-estate industry for nearly a quarter of a century (and with Help-U-Sell Real Estate for five years).

He’s also keeping himself relevant in today’s market by specializing.

“I added four certifications this year,” Desmond says. “One [certification] was the Certified Investor Agent Specialist, and I am adding more and more cash investors to my database, plus encouraging some people to use their IRAs, etc. to get into good cash flow rentals.”

Another way he has adjusted to today’s climate is through his listings themselves. “I am having a much better year than last because I adapted to it. I list smarter and push for a reduction more,” he says.

His favorite part of the business is helping people buy or sell, and “especially helping people in a bind to get on with their lives.” To help him help sellers facing foreclosure, he is also a Certified Distressed Property Expert.

Despite the current challenges, Desmond is confident that the market will come back long-term and believes in the meantime that “Help-U-Sell equity sellers need us now more than ever.”

To new Help-U-Sell brokers, he advises, “Believe in Help-U-Sell – the Internet will help us tell our story more in the next few years than it did in the past 35.”

Attend Next Month’s Realtors Expo On Us!

Join us for the REALTORS Expo in Anaheim for free. To register, visit Realtors.org/conference, choose the “Expo-Only” pass and enter the code VIP11A1052. The National Association of Realtors expo runs from Friday, Nov. 11 through Monday, Nov. 14. You can view a full invitation with more details here. Once you’re at the expo, stop by our booth (#519) to see us!

Help-U-Sell brokers, the Success Summit (also free), immediately follows the Expo. Register for the summit on our Help-U-Sell Franchise Opportunity Center.

We hope to see you all next month in Anaheim!