During the 30-minute interview, Desmond and Snyder discussed the recovery of the Jersey Shore (Desmond’s office is located in Forked River, New Jersey) and Desmond’s favorite food (veal parmesan), as well as Help-U-Sell’s flat-fee business model, the importance of communication, and how imperative inspections and appraisals are in the home-buying process.
On April 25, 2013, Help-U-Sell Bay Beach Realty broker/owner Dan Desmond and Scott Einbinder, a veteran real estate salesperson and consultant, in Toms River, N.J., will debate which real estate business model is superior: flat-fee or commission-based. Proceeds from the highly anticipated event will benefit the local Habitat for Humanity chapter.
While Desmond will be speaking on his own behalf and not as a representative of Help-U-Sell Real Estate’s corporate office, we are looking forward to cheering him on in about two weeks’ time.
Since we began operating in 1976, Help-U-Sell Real Estate has practiced the flat-fee (or set-fee) business model. Our founder, Don Taylor, thought the idea that consumers paid high commissions, based on the sale price of a home and not on the actual cost of marketing the home, could be improved upon.
Our brokers, all members of the National Association of REALTORS, offer the same full service as commission-based brokers, but charge a flat fee instead of a variable percentage. The flat fee is always at a savings for our sellers. However, we are not discount brokers. Our brokers determine their flat fee based on solid business practices (the market conditions, their profit margin and the cost to perform services) and not based on what the broker next door is charging.
Last year, our offices saved sellers $12.5 million in commission fees, when compared to a 6% commission. To us, a flat fee just makes sense for everyone: our sellers, our brokers and our brokers’ agents.
We are thrilled to announce that former franchisee Greg McPherson has returned to the Help-U-Sell Real Estate family! A franchisee from 2003 to 2008, McPherson has been running an independent brokerage in San Ramon, Calif. since then. His new Help-U-Sell office, Help-U-Sell East Bay, will open this Friday, Feb. 1.
“Help-U-Sell is who I am,” he says. “It’s something I strongly believe in, and it sells itself.”
Having grown up in the local area, McPherson says, “giving back to the community is important to me. Help-U-Sell allows me to do so in a happy way. Helping people financially is a good feeling all around for us.”
His office will serve clients as far north as Walnut Creek and south to Pleasanton.
Please join us in welcoming him back.
On the East Coast, veteran Help-U-Sell broker/owner Dan Desmond has expanded his Bay Beach Realty office’s reach to North Central New Jersey with the addition of agent Alba Pytell. A long-time area resident, Pytell has been practicing real estate for four years. She joined forces with Bay Beach Realty because she has always wanted to be with a flat-fee realty. “I feel like everybody wins with Help-U-Sell,” she says.
Pytell has her own website for her territory, which encompasses Morris, Somerset and Union counties.