Just in time for the National Association of REALTORS’ annual conference and expo, we’re advertising in “REALTOR Magazine” again. Our full-page ad will be on cardstock, so it will stand out from the rest of the magazine’s ads.
Here’s a preview.
Help-U-Sell Real Estate's REALTOR Magazine ad
The message is aimed at potential franchisees and builds brand awareness. The main image emphasizes Help-U-Sell University, which is debuting in November. We’re also encouraging readers to visit our booth at the REALTORS Conference and Expo. Look for the ad in the next issue of REALTOR Magazine.
The Help-U-Sell cookbook is about to make its debut. Thanks again to all of you who submitted recipes!
Here’s a sneak peek at one of the two-page spreads. We think it turned out beautifully!
Get an early look at our new cookbook. The full-color book will be available for brokers to order soon.
The book has 76 pages organized into categories from beverages and appetizers and sides to soups and entrees. Of course, just like any good meal, it ends with baked goods and desserts. Brokers can personalize the cookbook on the back cover with a simple mailing-type label. Each office will receive a sample copy. We are working out the details with the printer, but offices will be able to order additional copies at a reasonable price per book. As soon as we have more information, we will provide an update.
The cookbooks will make great marketing tools. Give them to your buyers and sellers when they close on their homes. Keep in touch with former clients by delivering the books as holiday gifts. Thank clients for their testimonials or referrals. Donate a book to a local charity auction or raffle.
Tell us what you think of the design and share with us how you plan to use the cookbooks this fall.
We’re looking to expand the Help-U-Sell family, so we’re offering a new finance option that will defray the majority of our franchise fee.
Here are a few good reasons to consider joining us now:
For a limited time, the franchise fee is just $2,500 upfront.*
You pay the remaining $15,000 as you close sales. It’s just an additional 5% of each transaction.
You still get the same great technology tools, including a broker website, and weekly training as all of our franchisees. The only thing we’ve reduced is your initial out-of-pocket expenses.
Our set-fee business model is thriving in the current low-equity market.
If you’re already a Help-U-Sell franchisee, please spread the word about our great new finance program. To request more information or a free consultation, please go to http://helpusellfranchise.com/consult.html. We would love to speak with you and answer any questions you have.
*All applications are subject to approval and a credit review.
The new listing module design is scheduled for completion by the end of the month. We gave a sneak preview to this week’s Tech Time Tuesday attendees. For those of you who couldn’t make it, here are a few screen shots and an overview of the functionality.
The streamlined listing module has five collapsible menus, down from the eight tabs currently in use. The Listings Details menu affords easy access to other functionality in addition to updating the description. A click on the address leads to the listing’s property page on the broker site. Click on the main photo and get a QR code that will direct people who scan it to the property page.
There are three options for printing the listing description: a three-photo brochure, a listings details sheet with a map and a listings details information sheet solely for agents.
The new streamlined listing module design features five collapsible menus, a reduction from the current eight tabs.
The other four menus can be opened by clicking on the plus sign to their right. The Listing History menu shows a graph of listing views and a list of status changes with the dates the status changed. In the Listing Attachments menu, the broker or agent can upload pictures or documents related to the listing and indicate whether the attachment is available for public display. The Open House Schedule menu contains a calendar where open house events can be entered and viewed. The Listing Notes menu enables the broker or agent to read and add internal information about the property.
Another enhancement we’ve created is the ability to add MLS fields to property listing descriptions. As each MLS is incorporated into the new system, brokers and agents will be able to select the fields that show up in the property listing descriptions. The names of the fields can also be edited. In the example below, “Style” has been changed to “Architecture” and “Spa” will show up as “Hottub.” These fields will be added as filters on the broker websites’ property search results page, as well.
With the new functionality, you will be able to control the MLS fields that show up in your listing descriptions.
Let us know what you think of the new listing module and MLS upgrades. If you have any questions, we want to hear them, too.
It’s only four months until our big events in November! Have you made your plans yet? If not, here’s a quick overview.
Sticking with last year’s Disney location, the 2012 REALTORS Conference & Expo is in Orlando from Nov. 9-12. We’ll have the same booth, too. If you’re planning to attend the conference, please stop by to see us (and we’d love to have you help out) at booth 619.
Note: Early bird registration ends Aug. 15, so look at your budget and see if you can fit NAR into it.
This year's Realtors Conference & Expo is in Orlando. Make plans to join us!
Like last year, the Success Summit will immediately follow NAR, but it will last just 1.5 days, from midday Nov. 12 through the evening of Nov. 13. We’ll be sharing and communing, learning from a few special guests and, more than likely, focusing on marketing. Our host hotel is Clarion Inn & Suites at International Drive. Call 407-351-5100 and mention Help-U-Sell Real Estate to get our special rate of $92/night, including breakfast.
