If you aren’t a fan of ours on Facebook yet, you may not be aware that we’re celebrating our 40th anniversary this year. Time flies when you’re saving people money!
Don Taylor founded Help-U-Sell Real Estate in 1976 as a consumer-friendly alternative to the high percentage-based commissions most other real estate agents charged. He believed a low set fee, information without obligation, and freedom of choice were the wave of the future. Four decades and thousands of happy clients later, and we’re still helping sellers (and buyers) across the country!
To commemorate this milestone, we’ve created an anniversary logo and marketing collateral (with more to come), including website banners and a new postcard. The EDDM postcard will be available in the next co-op from our print vendor, Excel Printing and Mailing, on April 1.
Brokers can access variations of the new logo and the website banners in the Office Management System’s Download Library. The postcard will be on Excel Printing & Mailing’s website soon.
Update: Excel Printing & Mailing now has eight postcards of varying messages and sizes with the 40th anniversary logo. They have their own section on the site. Look for the “40-Year Materials” title to see the selections and customize your order.
Online marketing may be growing in popularity, but, especially in real estate, old-fashioned, on-the-ground marketing is still powerful. It helps you to be seen and interact with your people in your community and enables you to build relationships with them face to face.
A few of our offices have recently implemented marketing tactics that increase their visibility in their markets.
Help-U-Sell Conejo Valley wrapped a moving truck with their logo, contact information, and marketing messages. The truck is available for their clients’ use, and when it’s not helping someone move, it’s parked strategically for high impact.
Help-U-Sell Dream Homes set up a tent in its parking lot in front of a popular car wash to be able to introduce themselves to potential clients and answer questions about how the brokerage can save sellers money and help buyers secure a mortgage.
Help-U-Sell Options Unlimited has increased its brand awareness in its hometown of Terre Haute, Ind., by marching in the city’s annual Labor Day parade. Read more about it here.
Other offices have wrapped their vehicles and sponsored children’s sports teams. What have you done to get the attention of your potential clients?
What are you doing this December? We’ll be in Atlantic City, NJ, for the annual Triple Play Realtor Convention & Trade Expo. The dates are Dec. 8 and 9, 2015, and we’d love to meet brokers and agents from New Jersey, New York, and Pennsylvania, who are looking for a new opportunity.
Stop by to see us at booth #203. Ron McCoy, our vice president of business development, will be on hand to answer your questions about Help-U-Sell Real Estate’s franchise opportunity. You can register for Triple Play online. We also would love to see our area franchisees!
We’ll be exhibiting at the annual Triple Play REALTOR Convention & Trade Expo in Atlantic City, NJ, again this year. The expo, scheduled for Dec. 9 and 10, attracts attendees from New Jersey, New York, and Pennsylvania.
Stop by to see us at booth #201. Ron McCoy, our vice president of business development, will be on hand to answer your questions about Help-U-Sell Real Estate’s franchise opportunity. We are growing and are looking to expand our presence in New Jersey, New York, and Pennsylvania. You can register for Triple Play online. We also would love to see our area franchisees!
At last week’s annual Success Summit, we unveiled a new automated postcard program to help our brokers stay in touch with their centers of influence (CIs). The broad definition of a CI is anyone who can put your name with your face. Did you know it costs five times more to generate a new lead than to tap into people they already know? That is why we created this new program.
The program has eight postcards that will go out during the year to the broker’s selected contacts in our proprietary Office Management System.
Excel Printing & Mailing has worked with us to make the set-up process as simple as possible. A broker simply logs into the Office Management System, selects the contacts, uploads a personal photo, enters a client testimonial, and chooses from a set of real Sold and Saved images. Then the program will be set for the entire year. Brokers can make changes and add contacts throughout the year.
The front side of the postcards will contain information that cannot be edited. This is for cost-efficiency purposes. The reverse side of the cards will have the broker’s photo and contact information and either an office testimonial or a Sold and Saved image of the broker’s choosing.
The messaging of the postcards is a balance of general, timely information, such as a spring-cleaning tip, and Help-U-Sell Real Estate content, including the Easy Way chart.
The postcards will cost approximately 45 cents each, postage included.
Keep an eye out for more details and registration information for a webinar that will walk you through setting up the program.