We’re in growth mode at Help-U-Sell Real Estate! Our franchise sales team has been hard at work creating advertisements, securing booth space at a real estate expo, and updating crucial sales tools to help get the word out to potential franchisees.
Arizona and Nevada Ads: We have created advertisements for the “Arizona Journal of Real Estate & Business,” as well as the Greater Las Vegas Association of Realtors publication. You can read the July issue of the Arizona publication (our ad is on page 37) online. Our ad will appear in the next five issues. We will also have a full-page ad in the August issue of the Las Vegas publication.
California Realtor Expo and More: Look for us at this year’s CAR Expo, September 27-29 in Long Beach. Not only are we exhibiting, but we’re also a sponsor and we’ll have advertorials and ads in three issues of the association’s magazine, “California Real Estate.”
Updated Franchise Website and Brochure: Our franchise website and sales brochure are getting face lifts this summer. Stay tuned for more information on these.
While we are concentrating on Arizona, Las Vegas, and Southern California, we are open to working with franchisees in any part of the country. If you are interested in joining Help-U-Sell Real Estate or if you know someone who is, visit our website.
These days, many people’s phones double as their computers. In fact, half of surveyed home buyers used a mobile or tablet website or app to search for houses in 2015, according to a National Association of Realtors study. As mobile devices continue to overtake the sale and usage of desktop computers and as younger generations become homeowners, this percentage will only grow.
Recognizing the need for mobile-friendly websites, Help-U-Sell Real Estate has created responsive sites for its brokers. The new sites’ features can make searching for houses easier.
* Brokers’ pre-determined customized search results, such as “Waterfront Properties” or “Homes in [specified zip code]”
* Filters that enable users to narrow down listings by square footage, school district, subdivision, and many other factors
* Refining of property search with a draw tool that allows users to look at listings in a discrete area
The new design is also more user-friendly in other ways, including streamlined content with more video and less text, and a new automated free home valuation tool that enables users to get instant reports on the estimated values of specified houses.
The sites are being rolled out on an individual basis. Franchisees can customize the site to fit their markets and preferences. Two examples of the new site design are Help-U-Sell Columbia Basin and Help-U-Sell Advance Realty. Franchisees can change the background image and choose what content to display on the homepage, as well as create new or alter existing landing pages.
If you are a franchisee who wants to make the switch to the new template, contact us so that we can start the process.
Help-U-Sell Real Estate’s corporate website has a new look and feel, and new functionality. The site is responsive, meaning it adjusts itself depending on the device being used. The main impetus for the changeover is the shift in how people are accessing the Internet. As laptop and desktop computer sales continue to decrease, and mobile devices’ popularity is on the rise, it is imperative that websites adjust. In addition, Google has just begun boosting the ranking of mobile-friendly pages on mobile search results.
One of the ways the site is more mobile-friendly is its streamlined menu, which is now easily accessed with the tap of a finger.
Because many people’s preferred way to receive information is now visual, videos appear on the homepage to explain the benefits of choosing Help-U-Sell Real Estate to sell or buy property. The homepage features four videos that focus on different client types or needs.
The site uses technology to determine a user’s location and help him or her find the nearest franchise office. The background image on the homepage also changes based on the user’s location. The image of the homepage (above) depicts a skyline in Florida, where the company’s headquarters are located.
The other major upgrade is the search functionality. Users can now search for properties in a specific neighborhood, on a particular street, or near a place. Once they are redirected to a local Help-U-Sell Real Estate office’s search results page, users can further home in on where they want to live by drawing a border on the map or by selecting criteria such as certain schools, subdivisions, and neighborhood amenities (like on a golf course).
The local office websites will be converted to the responsive design later this year.
When we decided to host a training event in Honolulu last fall, we expected about 15 to 20 attendees. But several of our mainland offices couldn’t pass up a chance to learn and go on vacation at the same time, so we are enjoying a great turnout for our learning and networking session and having some fun, too!
Some of our top franchisees and their agents are receiving training on leads management, becoming buyer consultants, and best practices on social media, among other topics. We’re also unveiling our new responsive website and other new technology tools.