Help-U-Sell Options Unlimited‘s broker/owners Brenda and Robert Fischer love giving back to their community, and one of their favorite traditions is to march in the annual Terre Haute Labor Day parade. One of 48 entrants in the parade, the Fischers’ “Army of Red” consisted of more than 40 people all dressed in red Help-U-Sell Real Estate T-shirts. Family, friends, and past clients all handed out more than 2,500 informational cards explaining how Help-U-Sell Options Unlimited helps sellers save money. Two red trucks and five wagons/strollers with Help-U-Sell Real Estate signs accompanied the walkers, who carried an eight-foot banner.
“It was a lot of fun,” says Brenda Fischer. “We handed out over 6,600 pieces of candy.” The Labor Day parade is a perfect fit for Help-U-Sell Options Unlimited because “We want to support the ‘Labor Force’ and to give them an alternative to the ‘normal’ 6 to 9 percent real estate commission, in order for them to sell their homes,” she says.
How do you participate in your community activities while promoting your office? Share how you’re involved in the comments.
Last month’s Success Summit was not only successful for us and our attendees, but it was also a boon for a food bank across the country from Las Vegas.
Blue Ridge Area Food Bank, located in Virginia, has a place in the heart of Kimberly Zelena, owner of Help-U-Sell Direct Savings Real Estate. She and her office have donated to the food bank for the past three years. Knowing this, the Help-U-Sell home office surprised her with a fundraising raffle at this year’s Success Summit.
Prizes included agent recruitment signs, Help-U-Sell Real Estate cookbooks and branded promotional items. Chris Reed, an employee in the home office, collected money and distributed raffle tickets during the Summit. The raffle raised $550, and Direct Savings Real Estate matched the pot, donating a total of $1,100 to the food bank. Four meals can be provided for each dollar donated.
“I was surprised and overwhelmed by the generosity of the franchisees from across the United States,” Zelena said. “With the help of corporate Help-U-Sell Real Estate staff and the franchisees, for the second year in a row we are able to provide approximately 4,400 meals. What a great feeling to know that more people will not go hungry this holiday season.”
How is your office helping your local community this year? Share your charitable efforts with us.
Real estate is ultimately a people business and a local business. So getting involved in your community makes a lot of sense from a marketing standpoint, and, of course, it can be emotionally rewarding and fun, too.
This past spring, Bob and Brenda Fischer of Help-U-Sell Options Unlimited sponsored the Terre Haute South Little League team, knowing the area was impoverished and, therefore, not attractive to other marketers. The Fischers attended games so regularly, Brenda was recognized by a team parent as a Help-U-Sell broker while she was at the supermarket. Sponsorship achieved brand recognition, but more importantly helped kids in the community get to play a game they love. Options Unlimited is sponsoring a team this fall, too.
Options Unlimited’s support from the community showed earlier this month at the Terre Haute Labor Day Parade. The biggest Labor Day parade in Indiana, it was televised throughout the state. The Fischers mustered up 25 walkers. Besides family, agents and friends, the “Army of Red” contained previous clients who were “more than willing to participate,” says Bob. The Army passed out candy and promotional cards along the parade route.
Options Unlimited has closed 23 sides so far this year in a metropolitan area of only 170,000.
How are you involved in your community? What are your plans to get more involved?