The third annual Help-U-Sell Success Summit will cover marketing, technology and coaching topics as selected by our brokers.
As many of you know, our third annual Success Summit will take place from October 22-24 in Las Vegas. Read more about it, including how to book your hotel rooms, in an earlier Connect post.
Who’s Coming
So far, we have about 30 registered attendees from coast to coast: Virginia and North Carolina to Arizona and California. If you have not yet registered, please do so at seminars.helpusell.com.
What’s on the Agenda
The survey results are in! Thank you all for responding to the Summit Survey. In the coming weeks, we will flesh out the agenda. Based on your input, topics will include:
* brainstorming new marketing materials
* creating your marketing plan and analysis
* optimizing your Facebook business page
* generating web leads
* creating drip email campaigns
* taking your business to the next level
* troubleshooting your office
Many of you told us that learning from your fellow Help-U-Sell brokers was highly important, so we will also set aside time for fluid, purposeful networking conversations.
We have other surprises up our sleeves that you won’t want to miss. See you in Vegas!
The National Association of REALTORS released the first ever Home Buyer and Seller Generational Trends report last week. The 104-page document compares the habits, practices, beliefs and goals of the Silent Generation, people born between 1925 and 1945, and all subsequent generations through the Millennials, who were born between 1980 and 2000.
A new report from the National Association of Realtors report outlines the differences among younger and older home buyers and sellers.
Based on some of the data regarding the younger generations, Help-U-Sell Real Estate is perfectly poised to assist them in their real estate transactions.
Younger buyers are more likely to want help understanding the process because they’re most often inexperienced in purchasing a home. Help-U-Sell offices often have agents dedicated to working with buyers, and our specialized Jack Bailey Buyer Consultant Training program is nearing completion.
The majority of Millennials who sold their homes used a full-service brokerage, but they were more likely than other generations to opt for limited service, presumably due to less equity in their properties. With a business model that offers full service (or less, if desired) for a low fee, Help-U-Sell is a perfect fit for the newest generation of homeowners.
Why are the younger buyers and sellers a desirable demographic? According to the report’s findings, they are the most optimistic, and younger sellers are the most likely to use the same broker or agent for their next purchase.
What can you do to attract Millennials?
* Make sure you’re easy to find online.
* Consider creating a Facebook ad that targets that age group who live in your area. You can further home in on potential buyers and sellers by selecting people who are newlyweds or just had a child, factors that could precipitate a move.
* Avoid the hard sell. Instead, offer information in a conversational tone.
* For buyers, write a blog series or create a drip email campaign geared toward educating first-time buyers.
* For sellers, let them know about your low set fee and how they can save the most money. These tips can include staging on a budget and how to market their property to friends, co-workers and neighbors, along with the different ways your office works with sellers.
What tips do you have for working with younger buyers and sellers?
.Help-U-Sell Buy Today in Charlotte, N.C., closed 13 sides in June 2013
Our offices had another superb month of closings in June!
1) Help-U-Sell Honolulu Properties finished in first with an astonishing 19 closed sides: seven buyer sides, eight seller sides and two dual-sided transactions.
2) Charlotte’s Help-U-Sell Buy Today had six buyer sides and seven seller sides for a total of 13 closed sides.
3) Help-U-Sell Direct Savings Real Estate in Waynesboro, Va., wrapped up the month with 11 closed sides composed of one buyer side, eight seller sides and one dual-sided transaction.
3) Help-U-Sell Prestige Properties, out of Chino Hills, Calif, also had 11 closed sides: one buyer side and 10 seller sides.
4) A newcomer to the top producers list, Help-U-Sell Legacy, located in Layton, Utah, had two buyer sides and eight seller sides in June.
4) Help-U-Sell Triad Realty also had 10 closed sides. The Greensboro, N.C.-based office helped two buyers, six sellers and had one dual-sided transaction.
Congratulations to all of our top producers for June!
One of the challenges real estate professionals have to face (and ideally overcome) every day is objections from potential clients.
In another video lesson from our training program, Help-U-Sell University, we dissect potential objections and what they really mean so that our brokers and agents can respond. You won’t find a memorized sales pitch that will magically help you “win” the client. Your client is your partner, not someone to defeat. Most objections are really requests for more information in disguise. The best response to any concern is truth as you observed it in your career.
Help-U-Sell University's video lesson on handling objections advises to respond to client concerns with truth, research, data and your experience, not a canned script.
The video reviews possible objections to expect and how to be prepared with statistics or solutions. It also suggests a key phrase to use to tap into the reason for a client’s objection. It’s simply “help me understand…”
Before your next listing presentation or buyer consultation, write down the most common objections you’ve heard and come up with factual information you can use to help your client make a better decision.
Help-U-Sell brokers, if you would like to have access to Help-U-Sell University, contact us so that we can set up your account. If you’re not a franchisee yet, you can join the Help-U-Sell family for as little as $2,500 in up-front fees and gain access to our online and one-on-one coaching training. Learn more at our Franchise Opportunity Center.
This year's Help-U-Sell Success Summit will be held at Flamingo in Las Vegas from Oct. 22-24.
This year’s Success Summit will take place in Las Vegas, and you can bet it will be an event you won’t want to miss!
We are still working on the Summit agenda, but this year we will have interactive breakout sessions in addition to the general sessions. Expect surprises that you will have to be in attendance to experience!
The dates of the Summit are Oct. 22-24, beginning midday Oct. 22 and ending midday Oct. 24. We have a block of rooms at the historic Flamingo, where the seminar will be held. Rates will be $55 per night. Call the hotel at 888-373-9855 and say you’re with the Help-U-Sell Success Summit to get this rate. The deadline for booking your rooms is September 21. There are some rooms available in our block starting Oct. 21, if you are arriving the day before the Summit begins.
In the meantime, please register at seminars.helpusell.com so that we know you’ll be joining us.
See you in Vegas! If you’re not a Help-U-Sell franchisee, it’s not too late to become one and attend the Success Summit. Visit our Franchise Opportunity Center for more information.
