Marketing Ideas – Page 6 – Help-U-Sell® Connect

Five Tips for Success in the Luxury Real Estate Market

Help-U-Sell Westside Realty's Beverly Hills property listing — The sale of this $6 million Beverly Hills home is pending. It is listed with Help-U-Sell Westside Realty.

Being a set-fee broker and selling high-end real estate shouldn’t be mutually exclusive. In fact, this is where Help-U-Sell Real Estate should thrive. We can save luxury home sellers the most money.

Earlier this year, Henry Ho, of Help-U-Sell Westside Realty in Los Angeles, sold a $10.5 million apartment complex, saving the seller a few hundred thousand dollars.

Help-U-Sell Grein Group in Stafford, Va., can also claim success in high-end real estate. If you would like to enter into this market, Bettina Grein and Henry Ho offer the following advice.

Send targeted mailings to upscale neighborhoods. Grein says her office mails just-listed and just-sold cards. The cards also make a point of emphasizing how much sellers saved versus a 6% commission. The savings are particularly powerful once you’ve sold a luxury home.
Prove your expertise. “The client has to feel comfortable that you have knowledge and expertise to handle more expensive properties,” Ho says. Study the local high-end market, know how to analyze and interpret financial statements and hone your negotiating skills. If you’re looking to break into a more specialized market, such as apartment buildings, get certified.
Be tech savvy. Take advantage of all the available tools for marketing a home and be prepared to show examples, says Ho.
Use personal referrals. Ho believes testimonials from mutual contacts are your best form of advertising. Who in your center of influence knows potential upscale sellers?
Give a strong explanation of how Help-U-Sell works. Grein says because high-end homeowners are often type-A personalities with high expectations, it is crucial to demonstrate that Help-U-Sell performs the same services as traditional brokerages.

The luxury real estate market is yours for the taking. If you have more tips or if you try this advice with success, share with us.

The Help-U-Sell Cookbook Debuts Next Month

The long-awaited Help-U-Sell cookbook is at the printer! Since the last post about the cookbook, we have added another recipe (and two more pages).

Help-U-Sell Real Estate cookbook cover — The new Help-U-Sell cookbook cover

Each office will receive one complimentary copy of the cookbook. We’ll hand the books out at the Success Summit. Everyone who can’t attend will receive their books in the mail. You will be able to order additional copies through Alexander’s Print Advantage for $12.75 each. The website is https://www.brandsawonline.com/helpusell.

The cookbooks will make great closing gifts, holiday presents and even raffle or silent auction donations. You can also use the books to thank past clients for their testimonials or referrals. The first page of the book has an area where you can write an inscription to the recipient.

Tell us: Who will receive your first cookbook and why?

The Help-U-Sell Cookbook’s Almost Here

The Help-U-Sell cookbook is about to make its debut. Thanks again to all of you who submitted recipes!

Here’s a sneak peek at one of the two-page spreads. We think it turned out beautifully!

Help-U-Sell Real Estate Cookbook — Get an early look at our new cookbook. The full-color book will be available for brokers to order soon.

The book has 76 pages organized into categories from beverages and appetizers and sides to soups and entrees. Of course, just like any good meal, it ends with baked goods and desserts. Brokers can personalize the cookbook on the back cover with a simple mailing-type label. Each office will receive a sample copy. We are working out the details with the printer, but offices will be able to order additional copies at a reasonable price per book. As soon as we have more information, we will provide an update.

The cookbooks will make great marketing tools. Give them to your buyers and sellers when they close on their homes. Keep in touch with former clients by delivering the books as holiday gifts. Thank clients for their testimonials or referrals. Donate a book to a local charity auction or raffle.

Tell us what you think of the design and share with us how you plan to use the cookbooks this fall.

New Blitz Signs

Our on-demand print vendor, Alexander’s Print Advantage, has designed two new blitz signs for Help-U-Sell. You can see the designs and order them at www.brandsawonline.com/helpusell.

These signs are simple and affordable, so they’re perfect for blanketing a target neighborhood to build brand recognition or to use in conjunction with open house signs.

Images of the two versions are below.

You can customize the new Help-U-Sell Real Estate blitz sign with your text and phone number.

Send people directly to your site by using the blitz sign with QR code.

Both signs measure 11.5″ x 17.25″ and are made of heavy-stock cardboard that is gloss laminated on both sides. You can order as few as 25 signs for $40, and 100 signs go for $135. On the QR code sign, you can specify the URL that you want the code to link to. You might want to create a URL just for your signs to measure how many responses you signs generate. If you’re targeting a neighborhood, why not link to the search results on your site that feature property listings from that area? If you’re looking for sellers, consider linking the QR code to the Seller Savings Calculator. Get creative with where you send your potential clients and think about what would resonate most with them.

We want to hear your ideas and, if you’ve already used the blitz signs, what your successes were.

Help-U-Sell Cookbook Update

At last year’s Broker Summit, the idea for a Help-U-Sell cookbook germinated. We have since collected recipes from offices throughout the country, from Pennsylvania to California and Minnesota to Texas. Thank you to everyone who submitted a favorite dish! The final cookbook contains almost 50 recipes in four categories: Appetizers and Side Dishes, Soups, Entrees, and Baked Goods and Desserts.

All the offices whose recipes appear in the book have their contact information in a directory toward the back of the cookbook.

It is now in the early stages of being designed. We plan to have a couple of hard copies to each office early next month. Each office will also receive an electronic version that you can have printed by a local vendor. The cover can be personalized for your office.

The cookbooks will make great housewarming gifts for buyers and sellers, thank-you gifts for testimonials or referrals, or holiday gifts for former clients. How will you use your cookbooks in your marketing plan?