Car Wraps Can Drive Lead Generation

Help-U-Sell Real Estate Car Wrap Designs
Help-U-Sell Real Estate unveils new car wrap designs.

What’s better than a billboard advertising your office? How about a moving vehicle that goes where you go, or that could be parked in various high-visibility locations around town? We have worked with our on-demand print vendor, Alexander’s Print Advantage, to create new car wrap designs that can be adapted to any make or model.

The designs come in three coverage options for now. The cost increases with the amount of surface that is decorated, and the size of the vehicle also affects the price. Alexander’s will print the design and ship to the customer’s local installer, which Alexander’s can help the customer select.

After a trial run with the first three customers, Alexander’s plans to automate the ordering process on its website. If you are a Help-U-Sell Real Estate franchisee or agent and want to participate in the trial run, call or email us.

Have you had your car wrapped before? Share with us your success story.

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New Holiday Promotional Items

Help-U-Sell Welcome Home Cookbook
The updated edition of the Help-U-Sell Welcome Home Cookbook contains 12 new recipes.

How are you staying in touch with your CIs (Centers of Influence) this holiday season? We have worked with Alexander’s Print Advantage to create updated and new promotional pieces for our Help-U-Sell Real Estate franchisees. All items are on Alexander’s site now or will be available within the next few weeks.

    * Cookbooks. The updated Welcome Home cookbook contains 12 new recipes. [Note: The new cookbooks are not on the site yet, but you can still purchase the first edition.]
    * Holiday cards. You can order this year’s holiday cards in quantities as few as 25 and up to 200.
    * Thank-you cards. In addition to the branded note cards already available from Alexander’s, you can now order thank-you cards to express your gratitude for a referral, a testimonial, or simply for being a great client.
    * Calendar magnets. A request at this year’s Success Summit led to the design and creation of magnets with 2014 calendars and customizable contact information. Your CIs will see your office name every day of the year!

What is your favorite or most effective way of staying in touch with your clients and CIs during the holidays?

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New Marketing Tools for Brand Recognition

As the weather gets warmer in most of the country and you hold more open houses and sell more homes, how will you ensure that you’ll stay top of mind after you close the door or the transaction?

Following up via a drip email campaign, phone calls and requests for testimonials, where appropriate, are a few ways. You can also give out useful items that will remind your open house visitors and clients of Help-U-Sell Real Estate every time they need to jot a few notes or have morning coffee.

Our print-on-demand vendor, Alexander’s Print Advantage, has just added a line of promotional items. The Help-U-Sell Real Estate logo can be placed on all of the items, and magnets can be personalized with your contact information. Notepads will also be available for personalization soon.

Help-U-Sell Real Estate travel mug
Help-U-Sell Real Estate promotional marketing tools include a travel mug.

Some ideas for recipient-item pairings:

    * Buyers – tape measures. Buyers need to make sure their furniture will fit in a home’s rooms.
    * Clients who are closing – wine glasses. Toast to the successful sale or purchase.
    * Agents – travel mugs. We hope your agents are always on the go. Reward them and help them reinforce the brand with logo’d travel mugs.
    * Open house visitors – pens. Inexpensive and useful, pens will keep your brand at hand with open house visitors or office guests.

Alexander’s also offers an array of golf ball brands, tote bags, key chains and bottle openers. If there any other items you would like to put the Help-U-Sell logo on, contact us or speak with Alexander’s directly. You can view the entire selection by going to Alexander’s Help-U-Sell site and clicking on Promotions.

While you’re there, take a look at the Holiday Cards, too. We now have cards for seven holidays available, including Memorial Day.

What is your favorite item to give away?

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March Madness Sale on Marketing Folders

All this month, our on-demand print vendor, Alexander’s Print Advantage, is offering our beautiful, full-color presentation folders at a great discount. Save 10 percent on your order, which can be as few as 25 and as many as 250.

The professional-looking folders are perfect for leave-behinds after listing presentations or other paperwork for your buyers or sellers.

Help-U-Sell Real Estate folder
The Help-U-Sell Real Estate presentation folders are on sale this month.

You can order the folders on Alexander’s dedicated Help-U-Sell website. The promotion ends March 31, 2013.

P.S. Alexander’s also has Easter cards ready for you. You can choose from two different messages. These are great to send out to your past and current clients and your vendors. Order them here.

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New Marketing Materials: Holiday Cards and Postcards

We have been keeping our two print vendors busy so far this year creating new marketing pieces for you.

At the request of members of our marketing focus group, we have designed holiday cards for Valentine’s Day, Easter, Independence Day and Thanksgiving. Each card has at least two different messages from which to choose. You will be able to order these cards from Alexander’s Print Advantage in the next few weeks. A winter holidays card is already available on the site. Twenty-five cards and envelopes are $41.50. We recommend sending these new cards out to your current and past clients as a way to stay top of mind. Consider buying them far ahead of each holiday and addressing the envelopes on a rolling basis to avoid a mad rush and to ensure you remember everyone.

Help-U-Sell Real Estate holiday card
One of the Help-U-Sell Real Estate holiday cards available for use as a marketing tool

Excel Printing & Mailing has created two jumbo postcards to be used as ETMs. The cards are 70 percent customizable. Each option, the Easy Way and the Smart Way, can be ordered in a black color scheme or red color scheme. Excel has put together a co-op on these postcards to be able to offer us an incredibly low rate. Offices need to place their orders by the end of the day on Feb. 27 to take advantage of the co-op. Excel handles the mailing of the postcards, and you can schedule the mailings months in advance. Nearly everything on the postcards can be altered, including images, testimonials, headlines, and contact information.

Help-U-Sell Real Estate jumbo postcard marketing mailer
Franchisees can customize 70 percent of the new jumbo postcards, offered by Excel Printing & Mailing.

The jumbo postcards are priced at $0.27 each, including postage, and there is a one-time $35 setup fee. We suggest ordering enough to last through the spring market.

Which of these will you add to your marketing tools? Also let us know if you have any other requests for marketing materials.

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