Help-U-Sell Updates – Page 11 – Help-U-Sell® Connect

Car Wraps Can Drive Lead Generation

Help-U-Sell Real Estate unveils new car wrap designs.

What’s better than a billboard advertising your office? How about a moving vehicle that goes where you go, or that could be parked in various high-visibility locations around town? We have worked with our on-demand print vendor, Alexander’s Print Advantage, to create new car wrap designs that can be adapted to any make or model.

The designs come in three coverage options for now. The cost increases with the amount of surface that is decorated, and the size of the vehicle also affects the price. Alexander’s will print the design and ship to the customer’s local installer, which Alexander’s can help the customer select.

After a trial run with the first three customers, Alexander’s plans to automate the ordering process on its website. If you are a Help-U-Sell Real Estate franchisee or agent and want to participate in the trial run, call or email us.

Have you had your car wrapped before? Share with us your success story.

Help-U-Sell Real Estate Named Top Franchise by Franchise Business Review

Help-U-Sell Real Estate has been named in Franchise Business Review’s list of 2014 Franchisee Satisfaction Awards winners. This is our third year receiving such an honor. Thank you to our franchisees, who participated in a Franchise Business Review survey to gauge their satisfaction with us.

Help-U-Sell Real Estate is reaching out to prospective broker/owners in its new ad in Franchise Business Review's 2014 Guide to Today's Top Franchises.

In response to the award, Ron McCoy, our vice president of business development, said: “It’s an honor to again be recognized as one of the top real estate franchises nationwide. We strive to help our franchise owners achieve excellence. This award shows that our franchise family appreciates our diligent efforts to provide superior tools, training, systems, and technology.”

We are listed under the Real Estate header in the just-released “2014 Guide to Today’s Top Franchises,” and we also placed an advertisement to enhance our visibility to potential franchisees. You can view our ad and description on pages 34 and 35 in the online edition of the publication. The guide also covers business trends, what to look for in a franchise, and other useful tips for potential franchisees.

If you would like more information on becoming a Help-U-Sell Real Estate franchisee, please call us at 941-951-7707 or email info at helpusell.com.

New Marketing Co-Op

New co-op postcard for Help-U-Sell Real Estate — Excel Printing & Mailing has two new postcard designs for this month's co-op. Order no later than Jan. 20 to take advantage of the savings.

It’s a new year and time for new EDDM (every door direct mail) postcards. Excel Printing & Mailing has set up a co-op for Help-U-Sell Real Estate franchisees to enable a lower cost per piece. The postcards, with postage and shipping, are only $0.28 each.

The co-op runs from Mon., Jan. 6, through Mon., Jan. 20. There are two new postcards directed toward sellers, and you can customize the message and the contact information, as well as the Sold & Saved and Testimonials.

Once you’ve logged into Excel’s site, you will click on Office Co-Op to see the designs, customize them and place your order.

Be sure to order enough postcards for the next three months. The next co-op for EDDMs will start on Apr. 7, 2014.

Preparing for Real Estate Success in 2014

At this time of year, everyone’s reflecting on the past 12 months and looking ahead to the next 12 (or just scrambling to get ready for Christmas!). If you’re looking for guidance on preparing for 2014, two articles I’ve read recently offer steps to follow.

Finances

Inman Next contributor ActiveRain suggests poring over your November credit card statement for any unnecessary business spending. I would add be sure to check your unpaid invoices and other sources of expense information, too.

Staffing

Our friend James Dingman encourages his readers to consider hiring support staff and perhaps a buyers’ agent or two and a listing agent. Analyze your workload and workflow to determine what business model would make the most sense for you at this stage. If you need more guidance on this important topic, set an appointment with your coach for next month.

Marketing

This is a broad topic that ActiveRain and James bestow with their attention. ActiveRain suggests attending holiday parties, and you might want to be prepared with a year-end market analysis you can summarize for anyone who asks. Knocking on doors with this information is another suggestion. Longer-term, the company’s blog post says you should re-examine your market niche. Who or what is your ideal target market? James thinks expanding your reach, specifically your targeted neighborhoods, could be a good move. He also advocates “supercharging your marketing” on the Internet, whether it’s on real estate sites like Trulia and Zillow or with pay-per-click, targeted ads on Google and Facebook.

Updating

ActiveRain says this is a good time to take control of your contact management system. Update it with your latest leads and any new contact information so that you can reach out to them next year. Get all of your social media profiles in order (or shut down ones you’re not actively using). Review your website page by page. Do you have inaccurate or expired information posted? What about pages that have not been localized with your office name and location?

If this seems overwhelming, it doesn’t all have to be completed by Dec. 31, just have it on your radar for early 2014.

You can read the full articles on the Set Fee Blog and Inman Next.

Have a prosperous New Year!

Live from Triple Play

Help-U-Sell Real Estate is in Atlantic City this week for the annual Triple Play Realtor Convention & Trade Expo. The event welcomes REALTORS from New Jersey, New York, and Pennsylvania.

Help-U-Sell Real Estate's booth at Triple Play — Help-U-Sell Real Estate's booth at the Triple Play Expo

Ron McCoy and several franchisees, including Dan Desmond of Help-U-Sell Bay Beach Realty, are on hand. Stop by booth #914 and see them today through Thursday, Dec. 12!