By Tamara Patzer, Help-U-Sell Communications Resource
Last month, we talked about why social media is a useful as a tool to Help-U-Sell Realtors. Now, it’s important to learn how to use social media tools for branding purposes. Continue reading “Tools to Use: Building “brand” awareness (you are your BRAND.)”
Source: NAR 2009 Survey of Home Buyers and Sellers is available free of charge to Realtor members at www.realtor.org
Continue reading “Highlights: NAR 2009 Survey of Home Buyers and Sellers”
Coaching in at the top of Help-U-Sell’s “to do” list for 2010. In a recent video interview, COO John Powell spoke candidly with CDO James Dingman about the Help-U-Sell® corporate philosophy. “The only thing that remains of the old Help-U-Sell® is the brand,” Powell said. “We’ve got new management, an alliance with Bank of America and Help-U-Sell® is moving forward.”
In 2009, Help-U-Sell® coaches crisscrossed the United States and visited with Help-U-Sell members at 27 different rallies where all member teams were updated on the latest developments such as the new corporate website, new office management systems (OMS) for reporting, and the development of new broker websites. Look for additional rallies near you starting in January 2010.
Team approach
“Our language has changed from franchisor/franchisee to CT (coaching team) and MT (member teams),” John explained. “We’ve moved away from the mentality of being a franchiser organization to being a real estate company focused on consumers.” John emphasized that while franchises will be important in the long run, the focus is now on the existing team members. “We are not looking to be the biggest, we’re looking to be the best,” he said. “Our goal for 2010 is, as our owner Ron Westman says, ‘for everybody to be smiling!’”
Our new alliance with Bank of America® is about creating opportunities for all of us.
First, we have been impressed with Bank of America’s commitment to our shared success. Continue reading “Bank of America and Help-U-Sell alliance creates opportunities”