Highlights: NAR 2009 Survey of Home Buyers and Sellers

Source: NAR 2009 Survey of Home Buyers and Sellers is available free of charge to Realtor members at www.realtor.org

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According to the National Association of Realtors 2009 Profile of Homebuyers and Sellers, sellers largely want agents to:

  • price their home competitively
  • find a buyer
  • market the property and sell within a specific timeframe.

The survey  notes:

  • Reputation was the most important factor in choosing an agent, cited by 36 percent of respondents, followed by
  • trustworthiness at 21 percent.

 NAR found that home buyers thought the most important services agents offer are:

  • helping find the right house
  • negotiating sales terms and price.

 The most commonly cited benefits of using an agent are:

  • helping buyers understand the process,
  • pointing out unnoticed features or faults
  • negotiating better contract terms
  • and providing a better list of service providers.

 Comparable to sellers, buyers chose agents based on a referral or had used them in a previous transaction, with trustworthiness and reputation being the biggest factors in selecting an agent.

 Buyers use a wide variety of resources in searching for a home:

  • 90 percent use the Internet,
  • 87 percent rely on real estate agents,
  • 59 percent yard signs,
  • 46 percent attend open houses and
  • 40 percent look at print or newspaper ads.

Although buyers also use other resources, they generally start the search process online and then contact an agent.

Source: NAR 2009 Survey of Home Buyers and Sellers is available free of charge to Realtor members at www.realtor.org

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