Updated Marketing Postcards for 2016

Because our first year of the automated postcard program was a success, we are expanding it for 2016.

Next year, the program will have four additional postcards, an increase of 50 percent, so that recipients will receive one card per month. In addition, we recently enabled agents to send out postcards to their own contacts.

The 4.25-inch x 6-inch postcards’ topics include seasonal tips such as spring cleaning ideas and back-to-school organization, as well as real estate messages, from financing programs to how Help-U-Sell Real Estate helps buyers. The postcards’ messages cannot be customized in order to keep costs down, but brokers and agents can add a personal testimonial or choose a sold-and-saved example for the reverse of the cards.

Spring Cleaning Real Estate Marketing Postcard
The 2016 marketing postcards for centers of influence have expanded to 12 mailings and include new and updated topics.

The program was created to help our brokers (and now agents) stay in touch with their centers of influence (CIs), who are loosely defined as anyone who can put your name with your face. These people are highly important because most buyers and sellers turn to people they know to help them with their real estate needs. According to the National Association of REALTORS, in 2014, 52 percent of buyers either used a former agent or found an agent by referral from a family member or friend. That figure jumps to 60 percent for sellers.

Agents and brokers can send out as many or as few postcards as they would like. The postcards will cost approximately 45 cents each, postage included, depending on how many are sent out collectively. The price can drop by another 15 percent if the agent or broker opts to take advantage of a co-op with Movement Mortgage, which simply requires including the company’s logo and disclaimer on the reverse of the postcard.

The last mailing of 2015 has a holiday message, and the 2016 postcards will begin mailing out in January. Look for reminders toward the end of the year. If you did not participate in the program this year, get prepared for next year by uploading your contacts into the OMS. If you have any questions, please contact us at support.

New Marketing Materials: Holiday Cards and Postcards

We have been keeping our two print vendors busy so far this year creating new marketing pieces for you.

At the request of members of our marketing focus group, we have designed holiday cards for Valentine’s Day, Easter, Independence Day and Thanksgiving. Each card has at least two different messages from which to choose. You will be able to order these cards from Alexander’s Print Advantage in the next few weeks. A winter holidays card is already available on the site. Twenty-five cards and envelopes are $41.50. We recommend sending these new cards out to your current and past clients as a way to stay top of mind. Consider buying them far ahead of each holiday and addressing the envelopes on a rolling basis to avoid a mad rush and to ensure you remember everyone.

Help-U-Sell Real Estate holiday card
One of the Help-U-Sell Real Estate holiday cards available for use as a marketing tool

Excel Printing & Mailing has created two jumbo postcards to be used as ETMs. The cards are 70 percent customizable. Each option, the Easy Way and the Smart Way, can be ordered in a black color scheme or red color scheme. Excel has put together a co-op on these postcards to be able to offer us an incredibly low rate. Offices need to place their orders by the end of the day on Feb. 27 to take advantage of the co-op. Excel handles the mailing of the postcards, and you can schedule the mailings months in advance. Nearly everything on the postcards can be altered, including images, testimonials, headlines, and contact information.

Help-U-Sell Real Estate jumbo postcard marketing mailer
Franchisees can customize 70 percent of the new jumbo postcards, offered by Excel Printing & Mailing.

The jumbo postcards are priced at $0.27 each, including postage, and there is a one-time $35 setup fee. We suggest ordering enough to last through the spring market.

Which of these will you add to your marketing tools? Also let us know if you have any other requests for marketing materials.

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