“By all these lovely tokens, September days are here,” wrote Helen Hunt Jackson. What that means to us: a rapid pace for our September edition of the Top Producers list.
In first place is Jack Bailey of Help-U-Sell Greensboro in North Carolina. His trusty team closed 16 sides for September. When you think about that as four closings per week, there is probably perpetual motion with everyone doing something all the time.
Danny Kettle of Help-U-Sell Legacy in Layton, Utah has been a regular feature on our Top Producers list in 2020. This month his team kept things even with six seller sides and six buyer sides and securing second place.
We “have a friend in Pennsylvania” in third place: Karen Detwiler of Help-U-Sell Detwiler Realty in Carlisle. Karen and her team completed 10 sides.
Richard Criccio of Help-U-Sell Honolulu Properties in Hawaii nabs fourth place with 9 sides.
As usual we have folks tying up this report with one another, with eighth through twelfth place all finishing with six sides. Not a shabby way to end September!
Office
Buyer
Seller
Total
Help-U-Sell Greensboro
7
9
16
Help-U-Sell Legacy
6
6
12
Help-U-Sell Detwiler Realty
3
7
10
Help-U-Sell Honolulu Properties
9
9
Help-U-Sell Inland Valley
2
6
8
Help-U-Sell Metropolitan
6
2
8
Help-U-Sell Mike Bowling
4
3
7
Help-U-Sell Express Realty
2
4
6
Help-U-Sell Golden Homes
1
5
6
Help-U-Sell Real Estate Masters
1
5
6
Help-U-Sell The Smart Choice
1
5
6
Help-U-Sell Treasure Coast
1
5
6
On our Gross Sales Volume report, Richard Criccio and his team at Help-U-Sell Honolulu Properties in Hawaii are at the top of our list once again, with an impressive $7.5 million in sales.
Danny Kettle of Help-U-Sell Legacy in Layton, Utah had a great September by coming in second place on this report, too! With $3.9 million in sales for his 12 sides, the closing of summer meant no slacking.
In third place is John Metcalf of Help-U-Sell Inland Valley of Lake Elsinore, California. By offering notary services in a high traffic area, they get a lot of attention; With $3.1 million in sales for the month, it is working!
John Metcalf, Broker/Owner of Help-U-Sell Inland Valley in Lake Elsinore, CA, began his real estate career in 1989, becoming versed in residential and commercial real estate, business opportunity sales, and brokerage management.
Equipped with a strong sales and
entrepreneurial spirit, John has owned and operated several small businesses
prior to real estate. Ranging from sales of home security systems and home
theaters, to children’s clothing, a laundromat, and even a post office, John
eventually settled into real estate.
“In the past I would buy a business, build it up, and sell it. My wife, Cerita, got her real estate license and started working with a traditional real estate company. I’ve always liked sales and have always been selling,” John said. “It occurred to me that real estate commissions were far greater than alarm company commissions, and I wanted to be involved. Cerita was already experienced, so I became licensed so we could get into business together.”
After spending several years in the traditional real estate model business, John and Cerita noticed the market was changing from the consumer standpoint.
John explained, “The 6% commission was being heavily questioned, especially in a high real estate market like California. What value were they were getting for 6%? Brokers and agents were competing over lowering commissions, and it seemed like a race to the bottom. Consumers sought another solution to selling. It was getting harder to stay competitive.”
They researched alternative business options.
He shared, “We wanted to get ahead of the game. Help-U-Sell started in Orange County,
which was a primary reason we chose it; People know and remember the brand
here. We often hear folks say they sold with Help-U-Sell 20 years ago, and they
seek us out again when they are selling the next house. That sort of name
recognition has made it easier to obtain new business. The brand name sticks
because people remember the savings.”
While there are misconceptions about a set-fee
business model, John is quick to set people right. “Help-U-Sell looks like full
service – because it is. We’ve been offering full service with a set-fee for
two years now. Our office is comprised of Cerita and I, plus one agent. We plan
to bring on one more new agent in the coming year. Last year we closed 26
sides. We set our goal for this year to 30 and we’ve changed some tactics that
bring in new leads and business.”
John further elaborated, “When you explain to
clients that the set fee is not a catch, we always get a great reception. We
recently put our office in a storefront that is busy with lots of organic foot
traffic. Having a storefront is huge for us. It is by far the best and smartest
thing we’ve done and we did it completely on a leap of faith. We amplify this
by offering notary services, and we have people’s undivided attention when we
are helping them. We’re number one on Google searches for notaries in our area,
and that links to our website, too. One thing that is priceless: the
expressions on people’s faces when they learn about the set fee. ‘You sell
homes for $6,000?’. We know they will be back. We’re not in competition
with the companies that list for 1%. We know their services can’t come close to
ours. No one else does what we are doing.”
John also utilizes the OMS platform that is a
part of the Help-U-Sell system. “We make sure to do the Center of Influence
postcard mailings every month. We are in constant contact with our clients in
one form or another.” Leads also come from working in the community and being
involved with groups like the Women’s Club, and volunteering for cancer walks
or cleft palate repair organizations. John is also known for being a reserve
firefighter for 20 years.
California can be tenuous and not just for real
estate. John said, “When we bought the franchise, the market had shifted. It
was very strange year with nature: between brush fires and the worst rains
we’ve had in 25 years – there were at least eight evacuations. Residents have
been through quite a lot, but will always be buying and selling homes. When the
market is down, it’s actually an advantage for serious brokers and agents,
because everyone else is a part-time real estate agent. Those folks don’t know
how to handle a soft market. The upside of terrible environmental circumstances
is a mass exodus of agents. People who know how to work continue to persevere
and shine.”
The housing market covers a broad spectrum.
“This is an affordable area. People with young families can get a house for
about $380,000. Prices have increased a lot over the last 10 years and jobs in
San Diego and Orange County are not as attractive as they once were, but it’s
still a great option,” he said. “There is
more inventory today than there was a year ago. Average time on the market is
about 70 days and that’s healthy! “
When not selling houses, John and Cerita spend
time with their five grandkids, and enjoy boating off the river, and scuba
diving. “When I learned about Help-U-Sell Real Estate, I believed the platform
was the wave of the future. I think it is still ahead of the game. We made a
great choice.”
