For the second year in a row, Help-U-Sell Real Estate has been named one of the top franchises in the United States by Franchise Business Review. This honor means a lot to us because the judges for these awards are our own franchisees.
Based on the results of a survey conducted within the past two months, we were ranked 45th in franchisee satisfaction in our size category and in the top 10 in the real estate industry category. Last year, we rated 53rd in our size category.
The awards program, called FBR50, surveyed more than 26,000 franchisees from 350 companies.
Thank you to all of our franchisees who took the time to answer the survey. We love receiving your feedback, both positive and constructive, so that we can continue to improve our system.
We also love welcoming new brokers to the Help-U-Sell family. If you are interested in learning about opening a Help-U-Sell Real Estate franchise, please visit our Franchise Opportunity Center.
Following other streamlining changes we’ve been making to the Office Management System, we’ve consolidated the leads management module into one easy-to-use page.
You access your new web leads, office leads, and registered website users from this module. You can also manually add office leads. By clicking on the “View Details” button, you can find out what the lead requested information about, define the lead type (Buyer or Seller), and the lead source (options include Internet, ETM, and walk-in). Once you choose Buyer or Seller, you have more options that are tailored to the lead type.
You can also convert the lead to a contact once the buyer lead has bought a home with you or the seller lead has signed with your office.
The registered website users are separated from the other leads because they are “self-serve” leads. You can see their saved listings and what listings were viewed, as well as the leads’ email search parameters.
The contacts module is next to be redesigned, and it will have a sort feature, among other new additions. If you have any questions or feedback about either the leads management module or the contacts module, please let us know in the comments or via email.
We have been keeping our two print vendors busy so far this year creating new marketing pieces for you.
At the request of members of our marketing focus group, we have designed holiday cards for Valentine’s Day, Easter, Independence Day and Thanksgiving. Each card has at least two different messages from which to choose. You will be able to order these cards from Alexander’s Print Advantage in the next few weeks. A winter holidays card is already available on the site. Twenty-five cards and envelopes are $41.50. We recommend sending these new cards out to your current and past clients as a way to stay top of mind. Consider buying them far ahead of each holiday and addressing the envelopes on a rolling basis to avoid a mad rush and to ensure you remember everyone.
Excel Printing & Mailing has created two jumbo postcards to be used as ETMs. The cards are 70 percent customizable. Each option, the Easy Way and the Smart Way, can be ordered in a black color scheme or red color scheme. Excel has put together a co-op on these postcards to be able to offer us an incredibly low rate. Offices need to place their orders by the end of the day on Feb. 27 to take advantage of the co-op. Excel handles the mailing of the postcards, and you can schedule the mailings months in advance. Nearly everything on the postcards can be altered, including images, testimonials, headlines, and contact information.
The jumbo postcards are priced at $0.27 each, including postage, and there is a one-time $35 setup fee. We suggest ordering enough to last through the spring market.
Which of these will you add to your marketing tools? Also let us know if you have any other requests for marketing materials.
Congratulations to our top-producing offices for January 2013. It was a tight race, with just two closed sides separating first place from third place.
1) Help-U-Sell Hometown Realty, in York, Penn., held the top spot with eight closed sides split evenly between buyers and sellers.
2) Tied for second place, Help-U-Sell Keystone Realty, out of Chambersburg, Penn., finished the month with seven closed sides: three seller sides, two buyer sides and one dual-sided transaction.
2) Chino Hills, Calif.’s Help-U-Sell Prestige Properties also had seven closed sides in January. Five were seller sides and two were buyer sides.
3) Rounding out the top three, Help-U-Sell Federal City Realty closed six sides, a combination of two seller and four buyer transactions.