As the weather gets warmer in most of the country and you hold more open houses and sell more homes, how will you ensure that you’ll stay top of mind after you close the door or the transaction?
Following up via a drip email campaign, phone calls and requests for testimonials, where appropriate, are a few ways. You can also give out useful items that will remind your open house visitors and clients of Help-U-Sell Real Estate every time they need to jot a few notes or have morning coffee.
Our print-on-demand vendor, Alexander’s Print Advantage, has just added a line of promotional items. The Help-U-Sell Real Estate logo can be placed on all of the items, and magnets can be personalized with your contact information. Notepads will also be available for personalization soon.
Some ideas for recipient-item pairings:
* Buyers – tape measures. Buyers need to make sure their furniture will fit in a home’s rooms.
* Clients who are closing – wine glasses. Toast to the successful sale or purchase.
* Agents – travel mugs. We hope your agents are always on the go. Reward them and help them reinforce the brand with logo’d travel mugs.
* Open house visitors – pens. Inexpensive and useful, pens will keep your brand at hand with open house visitors or office guests.
Alexander’s also offers an array of golf ball brands, tote bags, key chains and bottle openers. If there any other items you would like to put the Help-U-Sell logo on, contact us or speak with Alexander’s directly. You can view the entire selection by going to Alexander’s Help-U-Sell site and clicking on Promotions.
While you’re there, take a look at the Holiday Cards, too. We now have cards for seven holidays available, including Memorial Day.
On April 25, 2013, Help-U-Sell Bay Beach Realty broker/owner Dan Desmond and Scott Einbinder, a veteran real estate salesperson and consultant, in Toms River, N.J., will debate which real estate business model is superior: flat-fee or commission-based. Proceeds from the highly anticipated event will benefit the local Habitat for Humanity chapter.
While Desmond will be speaking on his own behalf and not as a representative of Help-U-Sell Real Estate’s corporate office, we are looking forward to cheering him on in about two weeks’ time.
Since we began operating in 1976, Help-U-Sell Real Estate has practiced the flat-fee (or set-fee) business model. Our founder, Don Taylor, thought the idea that consumers paid high commissions, based on the sale price of a home and not on the actual cost of marketing the home, could be improved upon.
Our brokers, all members of the National Association of REALTORS, offer the same full service as commission-based brokers, but charge a flat fee instead of a variable percentage. The flat fee is always at a savings for our sellers. However, we are not discount brokers. Our brokers determine their flat fee based on solid business practices (the market conditions, their profit margin and the cost to perform services) and not based on what the broker next door is charging.
Last year, our offices saved sellers $12.5 million in commission fees, when compared to a 6% commission. To us, a flat fee just makes sense for everyone: our sellers, our brokers and our brokers’ agents.