June 2013 – Help-U-Sell® Connect

Help-U-Sell University Preview: Handling Objections

One of the challenges real estate professionals have to face (and ideally overcome) every day is objections from potential clients.

In another video lesson from our training program, Help-U-Sell University, we dissect potential objections and what they really mean so that our brokers and agents can respond. You won’t find a memorized sales pitch that will magically help you “win” the client. Your client is your partner, not someone to defeat. Most objections are really requests for more information in disguise. The best response to any concern is truth as you observed it in your career.

Help-U-Sell University Objections video lesson — Help-U-Sell University's video lesson on handling objections advises to respond to client concerns with truth, research, data and your experience, not a canned script.

The video reviews possible objections to expect and how to be prepared with statistics or solutions. It also suggests a key phrase to use to tap into the reason for a client’s objection. It’s simply “help me understand…”

Before your next listing presentation or buyer consultation, write down the most common objections you’ve heard and come up with factual information you can use to help your client make a better decision.

Help-U-Sell brokers, if you would like to have access to Help-U-Sell University, contact us so that we can set up your account. If you’re not a franchisee yet, you can join the Help-U-Sell family for as little as $2,500 in up-front fees and gain access to our online and one-on-one coaching training. Learn more at our Franchise Opportunity Center.

Make Plans to Attend the Help-U-Sell Success Summit 2013

Flamingo Las Vegas — This year's Help-U-Sell Success Summit will be held at Flamingo in Las Vegas from Oct. 22-24.

This year’s Success Summit will take place in Las Vegas, and you can bet it will be an event you won’t want to miss!

We are still working on the Summit agenda, but this year we will have interactive breakout sessions in addition to the general sessions. Expect surprises that you will have to be in attendance to experience!

The dates of the Summit are Oct. 22-24, beginning midday Oct. 22 and ending midday Oct. 24. We have a block of rooms at the historic Flamingo, where the seminar will be held. Rates will be $55 per night. Call the hotel at 888-373-9855 and say you’re with the Help-U-Sell Success Summit to get this rate. The deadline for booking your rooms is September 21. There are some rooms available in our block starting Oct. 21, if you are arriving the day before the Summit begins.

In the meantime, please register at seminars.helpusell.com so that we know you’ll be joining us.

See you in Vegas! If you’re not a Help-U-Sell franchisee, it’s not too late to become one and attend the Success Summit. Visit our Franchise Opportunity Center for more information.

Help-U-Sell Bay Beach Realty’s Dan Desmond Featured on Radio Show

Dan Desmond of Help-U-Sell Bay Beach Realty recently participated in an interview with Bob Snyder of The Real Deal radio show.

Help-U-Sell Bay Beach Realty broker/owner Dan Desmond recently participated in an interview for The Real Deal, a radio show hosted by Bob Snyder.

During the 30-minute interview, Desmond and Snyder discussed the recovery of the Jersey Shore (Desmond’s office is located in Forked River, New Jersey) and Desmond’s favorite food (veal parmesan), as well as Help-U-Sell’s flat-fee business model, the importance of communication, and how imperative inspections and appraisals are in the home-buying process.

You can listen to the entire interview online.

Help-U-Sell Real Estate Named a Top Low-Cost Franchise

Help-U-Sell Real Estate named as a top low-cost franchise — Help-U-Sell Real Estate was named as a top low-cost franchise by Franchise Business Review.

We are honored to announce that Help-U-Sell Real Estate has been named a Top Low-Cost Franchise by Franchise Business Review.

Inclusion in the report was based on the results from a survey of our franchisees back in January. You can learn more about that survey in a previous Connect blog post.

The report covers many aspects of low-cost franchises, including investment, market analysis, pros and cons, and what it takes to be a successful franchisee. Ron McCoy participated in a panel discussion about the current state of low-cost franchises and was quoted several times. Read the entire Top Low-Cost Franchises report online.

If you would like more information about becoming a Help-U-Sell franchisee, please visit our Franchise Opportunity Center. Becoming a franchisee has never been more affordable due to our Franchise Fee Finance Assistance program.

Top Producers for May 2013

The month of May brought plenty of flowers to our top producers, so much so that we have expanded the list to consist of the top five finishers.

Karen Detwiler, broker/owner of Help-U-Sell Detwiler Realty

1) Help-U-Sell Detwiler Realty in Carlisle, Penn., closed 17 sides, made up of seven buyer sides, eight seller sides and one dual-sided transaction.

2) North Carolina’s Help-U-Sell Greensboro completed May with 15 closed sides: nine buyer and six seller.

2) In a tie for second place, Help-U-Sell Honolulu Properties’ 15 closed sides were three buyer and 12 seller sides.

3) Help-U-Sell Federal City Realty had 13 closed sides. The Washington, D.C., office helped seven buyers and six sellers purchase properties last month.

4) Help-U-Sell Direct Savings Real Estate, based in Waynesboro, Va., took fourth place with 12 closed sides. Two were buyer sides, eight were seller sides and one was a dual-sided transaction.

5) Help-U-Sell Hometown Realty, out of York, Penn., rounds out the expanded top producers list with 10 closed sides: two buyer sides, seven seller sides and one dual-sided transaction.

5) Chino Hills, Calif.’s Help-U-Sell Prestige Properties closed six seller sides and two dual-sided transactions.

5) Help-U-Sell Select Real Estate, located in Eugene, Ore., had two buyer sides, four seller sides and two dual-sided transactions.

5) Last but not least, Help-U-Sell Triad Realty assisted four buyers and six sellers complete their real estate transactions in the Greensboro, N.C., market.

Congratulations to everyone for a successful May!

[Figures updated June 5, 2013.]