The Right Choice for Julian Team

Before Gary Julian decided to get his real estate license in 1990, he spent a number of years in service-related industries such as banking and retail management. His wife, Wendy, got her license in 1998. “What you learn from public-facing work experiences like mine is how to play well with others. It also prepared me for having my own business in areas like payroll and supervision. I flourished in those jobs, but I’ve always loved the idea of being self-employed; It means I have 100% accountability,” Gary said.

Gary spent the first portion of his real estate career with a traditional brokerage. “I can tell you from first-hand experience, it’s a completely different mindset. There is no support. You are 100% on your own. In 2002, I moved from the traditional brokerage to a flat fee brokerage. Like many others during that time, that business went belly-up in 2007. I became an independent broker and offered a flat fee to my clients. After three years, I started researching possible franchise business options and decided to open my own Help-U-Sell Real Estate office,” he shared.

When asked why he chose Help-U-Sell over other franchises, Gary said, “Starting a business from scratch is no easy task. It helps tremendously going into one by having a brand name with a great, nationwide reputation. As an independent, the incoming calls coming were a bit tepid. When I ran ads as an independent, I wouldn’t get much traction. Suddenly, I add the Help-U-Sell logo, with language like ‘low set-fee’ and ‘save thousands’ and the visibility goes way up and the phone rings more.”

He added, “When you’re independent it’s hard to get noticed by anyone. I’ve gone door-to-door to bring attention to our business. With a national franchise, we have offices from coast to coast, an especially strong local presence, and an exceptionally large presence in the state of California as a whole. People started listing with us. We’ve got full service at a reasonable fee structure, and we don’t overcharge. People respond well to brand names; It gives them a degree of comfort. After opening our shop, we immediately had two sales come in from folks familiar with the name. We knew immediately we made the right decision.”

Most folks in real estate remember the traditional means of advertising was once primarily newspapers, but of course much has changed when it comes to marketing. “We found newspaper ads were not faring as well in our market as they once had, when compared to our internet marketing efforts. Figuring out your advertising spend takes time and nuance. The trick is getting people to know that we’re here. With the brand name, the logo, and a lot of signage, we’re finding there are a lot of ways to help people find us.”

Some of the Help-U-Sell in-house technology for marketing is also in use. “We do greeting cards three times a year: New Year’s Eve, Thanksgiving, and 4th of July. We use the ‘sold and saved’ postcards, too. Next, we’re planning on making videos for social media. As we upgrade our technology presence, we upgrade our community visibility in general. One of my recent Facebook advertisements highlights a seller savings of $45,850 in commissions. We find those get a lot of positive attention. Oftentimes, we have a tendency to overthink a lot of things and really it just comes down to figuring out who wants your service,” Gary explained.

Having spent nearly 30 years in the industry, Gary has learned to weather the tumultuous tides of the changing housing market with ease. “I never looked at this venture as just a paycheck. I ignore the commissions, because I know they’re going to kick in. We get referrals from people who trust us, because we did right by them. That’s a return on advertising you can’t buy, only earn. I recently closed two sales that were entirely internet-related. Someone else found us from the national Help-U-Sell website and zeroed in on our office. I get affirmation that I made the right choice constantly,” Gary added.

Goals for 2019 will have Gary and Wendy doubling the number of sides they closed last year. Situated in a rare lower market for Southern California, the median range of homes is $290,000, which attracts a greater volume of buyers. Gary added, “The inventory has exploded, increasing 33% more than what it was at this time last year. Pending sales are down 5%. Overall, the population has exploded for California, so it’s an exciting time for us.”

Reflecting on their time together, Gary says, “Between the two of us, we have over 50 years of experience! We are doing well as a family business. We celebrate robust times, and in tougher times, we just put our heads together and move forward. There’s always going to be people with this need and you just need let them know you’re there.”

Top Producers for June 2016

Help-U-Sell Heritage Real Estate's Debra Schmidt
Debra Schmidt and her team at Help-U-Sell Heritage Real Estate closed 11 sides in June.

To paraphrase a famous Rogers and Hammerstein tune, June was bustin’ out all over! Offices in eight states are represented in the month’s top producers list.

1) With 20 closed sides, Help-U-Sell Triad Realty led the way. The North Carolina office helped seven buyers and 13 sellers.

2) Help-U-Sell Detwiler Realty, out of Carlisle, Penn., tied for second place with 17 closed sides: five buyer sides, six seller sides, and three dual-sided transactions.

2) California-based Help-U-Sell Prestige Properties had one buyer side, 14 seller sides, and one dual-sided transaction.

3) Help-U-Sell Honolulu Properties closed a total of 13 sides made up of three buyer sides, eight seller sides, one dual-sided transaction.

4) Help-U-Sell Metropolitan, in the Detroit, Michigan, area, took fourth place with seven buyer sides, three seller sides, and one dual-sided transaction.

5) Minnesota’s Help-U-Sell Heritage Real Estate completed three buyer sides, four seller sides, and two dual-sided transactions.

5) Help-U-Sell Peoples Real Estate, in Philadelphia, also wrapped up June with 11 sides: three seller sides and four dual-sided transactions.

6) Help-U-Sell Direct Savings Real Estate did three buyer sides, five seller sides, and one dual-sided transaction in Virginia.

6) Help-U-Sell Select Real Estate, located in Eugene, Ore., assisted four buyer clients and six seller clients.

Kudos also to all of our offices that helped clients sell properties for more than $1 million in June: Help-U-Sell Alpha Paladins Realty, Help-U-Sell Conejo Valley, Help-U-Sell Honolulu Properties, and Help-U-Sell Tri-Valley Homes.

[Figures as of July 11, 2016]

Top Producers for March 2016

Lona Murphy of Help-U-Sell Select Real Estate, Eugene, Oregon
Help-U-Sell Select Real Estate, owned by Lona Murphy, had 15 closed sides in March.

March Madness translated into major success for a few of our offices. Six of them scored 10 or more closed sides each.

1) Help-U-Sell Greensboro, in North Carolina, took the crown for March with 17 closed sides, consisting of four buyer sides and 13 seller sides.

2) Help-U-Sell Honolulu Properties tied for second place by completing three buyer sides, 10 seller sides, and one dual-sided transaction for a total of 15 closed sides.

2) Help-U-Sell Prestige Properties, based in Chino Hills, Calif., had one buyer side, 12 seller sides, and one dual-sided transaction.

2) Also with 15 sides, Oregon’s Help-U-Sell Select Real Estate did four buyer sides, seven seller sides, and two dual-sided transactions.

3) Help-U-Sell Direct Savings Real Estate‘s 12 closed sides were a mixed bag. The Waynesboro, Va., office closed two buyer sides, six seller sides, and two dual-sided transactions.

4) North Carolina-based Help-U-Sell Triad Realty rounded out the list with 10 closed sides: two buyers, six sellers, and one dual-sided transaction.

A special congratulations to Help-U-Sell Conejo Valley and Help-U-Sell Honolulu Properties for assisting sellers with $1 million-plus transactions.

[Figures updated April 13, 2016]

Top Producers for December 2015

Tracy Jacobs, Broker/Owner of Help-U-Sell Quad Cities Realty
Tracy Jacobs, Broker/Owner of Help-U-Sell Quad Cities Realty, and her team closed 13 sides in December.

Our top offices for December ended the year with a bang! They averaged 12 closed sides each as the calendar dwindled to one page.

1) Help-U-Sell Triad Realty wrapped up the month with 15 closed sides: five buyer sides, four seller sides, and three dual-sided transactions.

2) Alabama’s Help-U-Sell Quad Cities Realty scored a lucky 13 closed sides with two buyer sides, seven seller sides, and two dual-sided transactions.

3) In a tie for third place, Help-U-Sell Federal City Realty, out of Washington, D.C., closed 12 sides, consisting of six buyer sides, four seller sides, and one dual-sided transaction.

3) Oregon-based Help-U-Sell Select Real Estate completed three buyer sides, four seller sides, and and two dual-sided transactions for a total of a dozen closed sides.

4) Help-U-Sell Buy Today, in Charlotte, helped seven buyers and four sellers to finish December with 11 closed sides.

4) Help-U-Sell Honolulu Properties also had 11 closed sides, made up of one buyer side and 10 seller sides. Two of those sales were for properties worth more than $1 million. The sellers saved tens of thousands of dollars in commission.

5) Rounding out the list, Help-U-Sell Metropolitan‘s 10 closed sides were six buyer sides and four seller sides.

Congratulations to everyone! We look forward to seeing what you accomplish in 2016!

[Figures as of January 12, 2016]

Top Producers for October 2015

Help-U-Sell Triad Realty closed 14 sides in October.
Help-U-Sell Triad Realty closed 14 sides in October to finish in third place for the month.

The weather may be cooling off in some parts of the country, but our offices are heating things up when it comes to closings!

1) Repeating at number one, Help-U-Sell Honolulu Properties closed 17 sides, five buyer sides, four seller sides, and four dual-sided transactions.

2) Help-U-Sell Direct Savings Real Estate came in a close second with 16 sides. The Virginia office closed two buyer sides, 10 seller sides, and two dual-sided transactions.

3) North Carolina’s Help-U-Sell Triad Realty captured third place with 14 closed sides: five buyer and nine seller.

4) Help-U-Sell Prestige Properties, in Chino Hills, California, finished fourth with 11 closed sides consisting of two buyer sides and nine seller sides.

5) Help-U-Sell Central Properties, in Chandler, Arizona, closed nine seller sides and one dual-sided transactions for a total of 10.

5) Tied for fifth place, Help-U-Sell Detwiler Realty out of Carlisle, Pennsylvania, completed four buyer sides and six seller sides.

5) Detroit-area Help-U-Sell Metropolitan’s 10 sides consisted of eight buyer sides and two seller sides.

5) Located in Eugene, Oregon, Help-U-Sell Select Real Estate had two buyer sides and eight seller sides.

Kudos also go to three offices that sold properties for more than $1 million in October: Help-U-Sell Conejo Valley, Help-U-Sell South Santa Clara County, and Help-U-Sell Wright Realtors.

[Figures as of Nov. 11, 2015]