Word of mouth, especially in the service sector, has always been one of the top ways people make buying decisions. In this information age where it’s so easy to share reviews, word of mouth is more important than ever.
Testimonials can and do bring new clients to Help-U-Sell Real Estate brokers regularly. Help-U-Sell Federal City Realty’s Marc Dosik reports that he has acquired buyers and sellers through the power of positive reviews on Yahoo! and Zillow, to name two. Steve Vincent, broker/owner of Help-U-Sell Triad Realty, posts his testimonials to his Facebook business page, and sometimes his clients write their testimonials directly on his page.
Each of our franchisees have a Testimonials page on the broker site, as well. Many are still populated with the national testimonials provided by the home office. We strongly encourage localizing this page with your clients singing your praises, but we know this is easier said than done. To help our brokers get more local feedback, we are working on creating an automated email that will send out a testimonial request form to a seller as soon as the transaction is marked “closed” in the Office Management System. Once the form is filled out and sent back, the broker can review the response and make any necessary changes before posting it on the Testimonials page.
We plan to have this completed in time for the Success Summit in October.
Tell us your success stories that came from testimonials.