We have made it easier to post property listings directly to Facebook. Now, you just have to copy the link to the listing and paste it into the status box, and the primary image, the property address, and the description will populate on the page. (See the example on the right.)
You can then delete the link and write whatever you’d like to say about the property, such as pointing out a unique feature or promoting an open house.
We are working on making it even easier to publish a listing on Facebook by adding a button on each property profile that will enable you to directly post to your business or personal page.
Our name says that our agents help consumers sell their homes, but we also help buyers. In fact, just last month, our top producers closed 50 buyer transactions. Buyers are an important component of our business model, and we love working with them.
Many of our offices have dedicated buyers’ agents to handle the buyer leads our listings attract. Some offices offer rebates as another incentive for buyers.
To help buyers as well as possible, agents need to be trained in all aspects of the buying process. Our second 10-week buyer consultant training course for our brokers and agents just wrapped up this week. Run by Jack Bailey, broker/owner of Help-U-Sell Greensboro, the course covered everything from construction basics to financing programs to how to build buyers’ confidence and trust. Some attendees from the first course have already reported more buyer sides closed, and the teachings about lesser-known financing options like over-par pricing can save transactions.
For an overview of how we approach the buyer relationship, watch our video. You’ll see how our brokers and agents help buyers create a real estate plan for their financial future and find the best home for them in responsive and transparent manner.
Our website also helps buyers start their home searches. From the corporate site, users are directed to a local office’s search results page, where they can filter their searches by a variety of amenities and factors, such as waterfront and local schools. The search functionality also allows users to draw their own boundaries to find listings within the area’s confines. Further enhancements to the data are in the works and will make our search even more attractive for buyers.
If you love working with buyers and would like more information about joining Help-U-Sell Real Estate, visit our Franchise Opportunity Center.
Online marketing may be growing in popularity, but, especially in real estate, old-fashioned, on-the-ground marketing is still powerful. It helps you to be seen and interact with your people in your community and enables you to build relationships with them face to face.
A few of our offices have recently implemented marketing tactics that increase their visibility in their markets.
Help-U-Sell Conejo Valley wrapped a moving truck with their logo, contact information, and marketing messages. The truck is available for their clients’ use, and when it’s not helping someone move, it’s parked strategically for high impact.
Help-U-Sell Dream Homes set up a tent in its parking lot in front of a popular car wash to be able to introduce themselves to potential clients and answer questions about how the brokerage can save sellers money and help buyers secure a mortgage.
Help-U-Sell Options Unlimited has increased its brand awareness in its hometown of Terre Haute, Ind., by marching in the city’s annual Labor Day parade. Read more about it here.
Other offices have wrapped their vehicles and sponsored children’s sports teams. What have you done to get the attention of your potential clients?