Month: January 2016

Top Producers for December 2015

Tracy Jacobs, Broker/Owner of Help-U-Sell Quad Cities Realty
Tracy Jacobs, Broker/Owner of Help-U-Sell Quad Cities Realty, and her team closed 13 sides in December.

Our top offices for December ended the year with a bang! They averaged 12 closed sides each as the calendar dwindled to one page.

1) Help-U-Sell Triad Realty wrapped up the month with 15 closed sides: five buyer sides, four seller sides, and three dual-sided transactions.

2) Alabama’s Help-U-Sell Quad Cities Realty scored a lucky 13 closed sides with two buyer sides, seven seller sides, and two dual-sided transactions.

3) In a tie for third place, Help-U-Sell Federal City Realty, out of Washington, D.C., closed 12 sides, consisting of six buyer sides, four seller sides, and one dual-sided transaction.

3) Oregon-based Help-U-Sell Select Real Estate completed three buyer sides, four seller sides, and and two dual-sided transactions for a total of a dozen closed sides.

4) Help-U-Sell Buy Today, in Charlotte, helped seven buyers and four sellers to finish December with 11 closed sides.

4) Help-U-Sell Honolulu Properties also had 11 closed sides, made up of one buyer side and 10 seller sides. Two of those sales were for properties worth more than $1 million. The sellers saved tens of thousands of dollars in commission.

5) Rounding out the list, Help-U-Sell Metropolitan‘s 10 closed sides were six buyer sides and four seller sides.

Congratulations to everyone! We look forward to seeing what you accomplish in 2016!

[Figures as of January 12, 2016]

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5 Ways to Make the Most of Your Marketing in 2016

Help-U-Sell Real Estate Broker Websites
The new Help-U-Sell Real Estate broker websites' homepage will feature video, so creating your own videos is on our list of top marketing ideas for 2016.

The first full week of the year is usually focused on catching up from the holidays, but the 51 weeks ahead should get some attention, too. What are your marketing plans for 2016? We have outlined five ideas to get you started.

    1. Website Content. The new Help-U-Sell Real Estate broker website template will debut shortly. The new site is responsive, meaning it adapts to the size of the user’s device screen whether it’s a desktop computer, a tablet, or a smartphone. We have created new pages for the broker sites that will replace the outdated, text-heavy pages on most of our brokers’ sites now. We encourage brokers to localize the new pages’ content and to consider making landing pages on other topics that fit their market and their expertise. Ask yourself: Whom do you want to attract to your website and, ultimately, as your clients? We can help you with the creation of any pages you might want to add to your broker site.

    2. Video. The new website template prominently features video, on the homepage and on many of the new landing pages. These videos are narrated by James Dingman and can be used in your marketing, as well, but we strongly suggest filming your own videos that can replace the landing page videos and the ones on the homepage. The personal touch means a great deal in this day of social media, where consumers want to get to know people before they conduct business.

    3. Social Media. Speaking of social media, do you post consistently to your accounts? Take stock of your social media profiles (update any contact information, photos, etc.) and make an editorial calendar with what to post when. Think about adding new networks, such as Instagram or Periscope, to the mix, or removing ones that you never use. Also, you might want to advertise on these platforms, especially Facebook. You can target specific audiences based on place of residence (down to zip code), age, income level, and other factors for a low cost.

    4. Co-Op/EDDMs. Print marketing isn’t dead, it just needs to be highly targeted to make the most impact. Our print/mail vendor, Excel Printing and Mailing, is running a co-op through January 15 on EDDMs (the U.S. Postal Service’s Every Door Direct Mail program), where you can print and mail customized postcards for only $0.29 each. The mailings go to the post office’s carrier routes that you select. We recommend doing research using your MLS to discover the carrier routes in your market that have the highest turnover rates. Read more about how to do this on James Dingman’s Set Fee Real Estate Blog (see the Target Your Market post).

    5. Center of Influence Postcards. If you didn’t participate last year, or even if you did, the CI postcard program is a must for staying top of mind with your colleagues, past clients, friends, acquaintances, et al…anyone who knows you. This year, we’ve expanded from eight to 10 postcard mailings for the year. Excel Printing and Mailing handles the logistics of the program, and you can opt in and customize your postcards via your OMS. Read more about the CI postcards.

With a focus on marketing in the right places, you can make 2016 your best year yet. If you’re a Help-U-Sell Real Estate broker and you want any guidance from the corporate office, send us an email. We’d be happy to help you!

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