At Help-U-Sell Real Estate, we can save sellers the most money when they’re selling $1 million (and up) homes. Several of our offices regularly handle these high-end transactions, helping clients keep tens of thousands of dollars they would have paid an agent who charges a standard commission. But some of these more upscale sellers would prefer to display signage that has a more elegant look and feel than the Help-U-Sell Real Estate red and black.
Our revamped marketing program, Platinum Edge Properties, fulfills these sellers’ wishes, but almost everything else is the same as the Help-U-Sell business model. Most importantly, sellers still receive full service from licensed real estate professionals and save money.
Platinum Edge Properties marketing materials include yard signage (pictured above), business cards, an informational brochure, a property flyer, and an advertisement.
Help-U-Sell Real Estate offices have begun to use the new signage already. Signs can be ordered through both of our preferred sign vendors, Oakley Signs & Graphics and Realty Sign Xpress. Business cards are available from Alexander’s Print Advantage, and brochures will be up in the next few weeks. Design files can be accessed using the Download Library in the Office Management System if brokers would prefer to print materials using local vendors.
More details about the program, such as the criteria a property must meet to use the Platinum Edge Properties program, will be revealed soon.
At last week’s annual Success Summit, we unveiled a new automated postcard program to help our brokers stay in touch with their centers of influence (CIs). The broad definition of a CI is anyone who can put your name with your face. Did you know it costs five times more to generate a new lead than to tap into people they already know? That is why we created this new program.
The program has eight postcards that will go out during the year to the broker’s selected contacts in our proprietary Office Management System.
Excel Printing & Mailing has worked with us to make the set-up process as simple as possible. A broker simply logs into the Office Management System, selects the contacts, uploads a personal photo, enters a client testimonial, and chooses from a set of real Sold and Saved images. Then the program will be set for the entire year. Brokers can make changes and add contacts throughout the year.
The front side of the postcards will contain information that cannot be edited. This is for cost-efficiency purposes. The reverse side of the cards will have the broker’s photo and contact information and either an office testimonial or a Sold and Saved image of the broker’s choosing.
The messaging of the postcards is a balance of general, timely information, such as a spring-cleaning tip, and Help-U-Sell Real Estate content, including the Easy Way chart.
The postcards will cost approximately 45 cents each, postage included.
Keep an eye out for more details and registration information for a webinar that will walk you through setting up the program.
Whether you’re selling your house yourself or hiring an agent, you need to have a realistic asking price in mind. It should be based on the prices of properties like yours that sold recently, the trend in home sale prices, and current competition.
If you overprice your home, you will miss out on its most important marketing period.
Watch our new video for advice on how to decide on a list price. If you want more information or are ready to put your house on the market, contact your local Help-U-Sell Real Estate office. You can find it on our website.
As our branding continues to evolve, so do our marketing postcards that you can order through our print vendor Excel Printing & Mailing.
Updated arounds postcards, which you send to households surrounding another broker’s listing, are available now. Log onto www.husmailnow.com to customize and order these. A two-listing brag card that matches the new look and feel of our other marketing materials is also on the site under ETM Postcards.
If there are other postcards you want to see updated or other marketing messages you want to send, let us know. We are here to help you.