The new Facebook Timeline for business pages will become mandatory on this Friday, March 30. If you haven’t set up your page for the changeover, we can help.
One of the most important and easy ways to prepare your new Timeline is by adding a cover photo. The recommended dimensions are 850 pixels by 315 pixels. We have a cover photo on our Facebook timeline that you are welcome to use until you have your own image. You can access our cover image in the download library. Open the folder named Broker Website Tools, where you’ll find another folder called New Website Artwork. The cover image is in the NewSocialMedia subfolder.
When you are ready to select your own cover image, keep these rules and suggestions in mind.
Facebook does not allow promotional or text-based cover images. You also can’t include pricing or your website URL. Avoid stock images and try to incorporate the Help-U-Sell colors. A couple of ideas: a quality photo of your office building or an image of you and your friendly staff wearing Help-U-Sell shirts.
The new profile picture dimensions are 180 pixels by 180 pixels. You can use a logo or a photo of yourself. The key is to be consistent with your branding and be identifiable.
If you have any questions or want feedback on your Facebook cover image, please contact Kendra or Tony.
We’re about to unveil a new version of the Seller Savings Comparison chart for the broker websites. The new version will allow you to personalize the chart to show your set fee, and your sellers can enter their home’s value and calculate their potential savings.
We have some design work to complete before we recommend adding the page to your site, but here is a preview of the basic structure. In the example, the seller has entered $200,000 as his home’s value, and the broker has a set fee of $3,690 and a showing fee of $2,000.
You can populate the chart with your set fee and showing fee by logging into your OMS, clicking on “Setup” in the drop-down menu and selecting “website” from the submenu. You will add in your set fee and showing fee as shown in the example below.
If you have any questions about how to use the chart or how to fill it in with your set fee and showing fee, please contact us. The chart will be ready for you to publish soon. We will keep you updated.
Cynthia Stevens has weathered her local market’s ups and downs and secured fourth place in seller-side closings in the Winter Warm-Up Contest. Her office, Help-U-Sell Central Properties in Chandler, Ariz., is growing, partially due to the market for distressed properties.
“I was fortunate enough to get hired by Fannie Mae as a listing broker for their REO properties,” says Stevens. “Overall, we are seeing fewer REOs but more short sales and also more new home sales. I think this year will be very interesting!”
Stevens says she enjoys helping people with their real estate transactions. In fact, the largest factor in her decision to purchase a Help-U-Sell office was the concept of consumer choice. “By allowing consumers to have a say in how they sell their home, they are more connected to the process,” she says.
Central Properties’ goals for 2012 are to continue to work with Fannie Mae and also to try to obtain more short sale listings. Stevens would like to increase the office’s sales by 25 percent over 2011, when the office closed 42 sides.
She advises new brokers to connect with other brokers, agents, loan officers and any other people who can provide insight into the local market. A broker should also really know his product and be able to discuss it with anyone he meets. Lastly, she advocates consistent marketing: “Let everyone know you are here!”
The results are in for our Winter Warm-Up Contest! During the contest, which started Nov. 1 and ended Feb. 29, Help-U-Sell offices earned points for each new listing, each closed buyer side and each closed seller side.
The top three offices in total points have earned admin fees and Help-U-Sell shirts. The top point-getter in each of the three categories (new listings, closed buyer sides and closed seller sides) also have won prizes. Note: Offices that won in the total-points category were not eligible to win in the individual categories, and no one could win in more than one category. For more information about the points and the prizes, read the initial Connect post about the contest.
We are proud of all of our participants. You all really stepped up your efforts, and in a year-over-year comparison, Help-U-Sell offices produced 15% more listings and closings in the November 2011-February 2012 period than in the November 2010-February 2011 period.