At last week’s Success Summit in Las Vegas, Mike Paholke of Excel Printing and Mailing unveiled new marketing materials, including door hangers.
Melding old school with new technology, two of the three door hanger designs have QR codes that link directly to a lead-capture form on the broker’s website. One is for the free home evaluation, and the other goes to the Market Sketch registration page.
Excel has also introduced refreshed jumbo and standard Just Listed and Just Sold postcards that reflect the new branding. Like the door hangers, two of the three designs have QR codes for lead capture.
Alexander’s Print Advantage, our print-on-demand vendor, has created new options for the reverse side of the business cards, along with new handout cards. All of the designs incorporate the refreshed look and feel of the postcards and door hangers.
Brokers and agents can order the new pieces directly from Excel and Alexander’s. Excel is running a special co-op on the door hangers now through Nov. 8. Order before next Friday and save. Additional co-op opportunities will run next year. These are great ways to make the most of your marketing budget.
Let us know if you’ve taken advantage of Excel’s co-ops before. We’d love to hear your feedback!
We’ve just started day two of our annual Success Summit in Las Vegas!
Yesterday, we welcomed brokers and agents from all over the country, including our newest franchisee, who just signed with us at the meeting.
In addition to the opening session, we held three breakout sessions on technology, coaching and marketing; as well as a marketing roundtable session, where our offices shared marketing techniques that work for them. We ended the day with a reception overlooking the Strip.
Today, we have a full day of general and breakout sessions. A special thank-you to Mike Paholke of Excel Printing and Mailing for bringing new marketing materials and showing us how to order them, and to John Powell and Jack Bailey for their coaching sessions.
If you aren’t in attendance and would like to follow the happenings in Las Vegas, search #SuccessSummit13 on Twitter.
According to an article on CNNMoney last week, the number of homeowners selling their properties without a broker or agent has increased over the past year. One of the reasons FSBOs (for sale by owners) cite for going it on their own is to save the large commissions most brokers and agents charge.
Of course, at Help-U-Sell Real Estate, our low set fee can save FSBOs money and time and still be involved in the selling process, which is a compelling offer for some FSBOs. Others can successfully manage the sale of their homes on their own. This is something to keep in mind if you choose to market to FSBOs. The approach we advocate taking is that of a friendly resource, free of charge, unless we find a buyer for the FSBO. We are not trying to list the FSBO’s house.
To assist the seller, we recommend offering the following items or services of value:
* a suggested listing price
* showing the seller’s house to buyers
* monthly sales statistics from the MLS
* following up with open house visitors
This approach goes right along with the Help-U-Sell Real Estate founding principle of serving the consumer. Even if the broker or agent never gets the FSBO’s listing, he or she could acquire buyers’ names, be hired to help the FSBO with closing, and gain a new brand advocate.
For more advice and suggested dialogue when working with FSBOs, watch Help-U-Sell University video Module 4: Lesson 1.
How have you reached out to FSBOs successfully in the past? Share your experiences with us.
At Help-U-Sell Real Estate, we don’t recruit agents to help grow our business. We recruit agents to help us take care of the business we have created. That means our recruitment is much more strategic than most traditional brokerages.
To assist our brokers in their recruitment efforts, we’ve created a new campaign, which includes a drip email, a poster/flyer and a postcard.
All of these contain bullet-pointed benefits of joining Help-U-Sell Real Estate, a photo of an agent in one of our offices, and her testimonial.
You can find the postcard (coming soon) and poster on Alexander’s Print Advantage’s website under Recruitment, and the drip email in OMS. We also have recruitment signs and a brochure, as well as other recruitment drip emails.
Send out the drip email to agents from other brokerages or who you meet while networking. Hang the poster in your office and on community bulletin boards at coffee shops. Mail the postcard to agents in your area in addition to, or instead of, the drip email.
When will you be ready to recruit? The general rule of thumb for when to start hiring agents is when you are averaging three to four closed sides per month. Who should your targets be? Newly licensed agents and young, disillusioned agents often make the best candidates. For more about recruiting the Help-U-Sell Real Estate way, watch the University video “Hiring Buyer Agents.” It’s Lesson 1 in Module 6.
How have you successfully recruited agents in the past? Share your advice with us.