At last week’s Success Summit in Las Vegas, Mike Paholke of Excel Printing and Mailing unveiled new marketing materials, including door hangers.
Melding old school with new technology, two of the three door hanger designs have QR codes that link directly to a lead-capture form on the broker’s website. One is for the free home evaluation, and the other goes to the Market Sketch registration page.
Excel has also introduced refreshed jumbo and standard Just Listed and Just Sold postcards that reflect the new branding. Like the door hangers, two of the three designs have QR codes for lead capture.
Alexander’s Print Advantage, our print-on-demand vendor, has created new options for the reverse side of the business cards, along with new handout cards. All of the designs incorporate the refreshed look and feel of the postcards and door hangers.
Brokers and agents can order the new pieces directly from Excel and Alexander’s. Excel is running a special co-op on the door hangers now through Nov. 8. Order before next Friday and save. Additional co-op opportunities will run next year. These are great ways to make the most of your marketing budget.
Let us know if you’ve taken advantage of Excel’s co-ops before. We’d love to hear your feedback!