February 2020 Top Producers

There’s an old saying in New England, “If you don’t like the weather, wait a minute and it will change.” Not surprisingly, we have a similar theme in this month’s Top Producers report. After a few short weeks, there’s a new set of numbers to contend with and we have undergone a massive reorganization.

At the top of our list is Patrick Wood and his team at Help-U-Sell Prestige Properties in Chino Hills, CA. Patrick is in first place with 15 total sides for the month of February. Impressive!

Coming in at second place is Mike Bowling with Help-U-Sell Mike Bowling in Yuma, Arizona. Having been with Help-U-Sell for just over a year now, Mike and his team have already been making themselves a regular feature on our monthly reports. This month, Mike’s total is 7.

Broker/Owner, Coach, and author/trainer of the Buyer Consulting Training Program, Jack Bailey of Help-U-Sell Greensboro and his team are in third place with six total sides.

Then we have a whole slew of ties so populated, it nearly violates our new social gathering guidelines.

Fourth place is a three-way tie between Help-U-Sell 951 Realty, Help-U-Sell Metropolitan, and Help-U-Sell Options Unlimited, all with five sides for the month. That’s 1.25 deals closed a week!

Fifth place is even busier with five offices closing four sides each. 

OfficeBuyerSellerTotal
Help-U-Sell Prestige Properties31215
Help-U-Sell Mike Bowling347
Help-U-Sell Greensboro246
Help-U-Sell 951 Realty325
Help-U-Sell Metropolitan145
Help-U-Sell Options Unlimited235
Help-U-Sell Broward Realty224
Help-U-Sell Honolulu Properties224
Help-U-Sell Keystone Realty44
Help-U-Sell Sims Realty314
Help-U-Sell Treasure Coast44

Over here on our Gross Sales Volume report, we find once again, Patrick Wood of Help-U-Sell Prestige Properties in Chino Hills, CA. Patrick claims first place with February sales totaling $9.2 million. February turned out to be a stellar month for Patrick!

In second place is Yasumi Davis of Help-U-Sell Golden Homes in Martinez, CA. She has closed February with a spectacular $2.4 million in sales. Great hustle from a small office. The Help-U-Sell way exemplified!

David Bartels, Broker/Owner of Help-U-Sell Full Service Realty

Not far behind in third place, by a margin of only $58,000, is David Bartels of Help-U-Sell Full Service Realty in Westlake Village, CA, with $2.3 million in sales.

OfficeGross Sales Volume
Help-U-Sell Prestige Properties$9,257,300
Help-U-Sell Golden Homes$2,453,000
Help-U-Sell Full Service Realty$2,395,000
Help-U-Sell Honolulu Properties$2,337,500
Help-U-Sell Advance Realty$1,669,000
Help-U-Sell Treasure Coast$1,421,000
Help-U-Sell 951 Realty$1,305,000
Help-U-Sell Mike Bowling$1,290,255
Help-U-Sell Greensboro$1,212,400
Help-U-Sell Broward Realty$997,950
Help-U-Sell Sims Realty$980,900

There is much uncertainty ahead for all of us. Not just in the real estate market, but every market we know from the stock market to the corner market. Every day changes dramatically before our eyes. Our deepest hope is that the momentum exhibited here for February can somehow be carried over into March and April, to a degree meaningful enough to continue to support our businesses and our daily lives. 

May everyone stay safe, comfortable, and healthy. 

Work, Persevere, and Shine

John Metcalf, Broker/Owner of Help-U-Sell Inland Valley in Lake Elsinore, CA, began his real estate career in 1989, becoming versed in residential and commercial real estate, business opportunity sales, and brokerage management.

Equipped with a strong sales and entrepreneurial spirit, John has owned and operated several small businesses prior to real estate. Ranging from sales of home security systems and home theaters, to children’s clothing, a laundromat, and even a post office, John eventually settled into real estate.

“In the past I would buy a business, build it up, and sell it. My wife, Cerita, got her real estate license and started working with a traditional real estate company. I’ve always liked sales and have always been selling,” John said. “It occurred to me that real estate commissions were far greater than alarm company commissions, and I wanted to be involved. Cerita was already experienced, so I became licensed so we could get into business together.”

After spending several years in the traditional real estate model business, John and Cerita noticed the market was changing from the consumer standpoint.

John explained, “The 6% commission was being heavily questioned, especially in a high real estate market like California. What value were they were getting for 6%? Brokers and agents were competing over lowering commissions, and it seemed like a race to the bottom. Consumers sought another solution to selling. It was getting harder to stay competitive.”

They researched alternative business options. He shared, “We wanted to get ahead of the game. Help-U-Sell started in Orange County, which was a primary reason we chose it; People know and remember the brand here. We often hear folks say they sold with Help-U-Sell 20 years ago, and they seek us out again when they are selling the next house. That sort of name recognition has made it easier to obtain new business. The brand name sticks because people remember the savings.”

While there are misconceptions about a set-fee business model, John is quick to set people right. “Help-U-Sell looks like full service – because it is. We’ve been offering full service with a set-fee for two years now. Our office is comprised of Cerita and I, plus one agent. We plan to bring on one more new agent in the coming year. Last year we closed 26 sides. We set our goal for this year to 30 and we’ve changed some tactics that bring in new leads and business.”

John further elaborated, “When you explain to clients that the set fee is not a catch, we always get a great reception. We recently put our office in a storefront that is busy with lots of organic foot traffic. Having a storefront is huge for us. It is by far the best and smartest thing we’ve done and we did it completely on a leap of faith. We amplify this by offering notary services, and we have people’s undivided attention when we are helping them. We’re number one on Google searches for notaries in our area, and that links to our website, too. One thing that is priceless: the expressions on people’s faces when they learn about the set fee. ‘You sell homes for $6,000?’.  We know they will be back. We’re not in competition with the companies that list for 1%. We know their services can’t come close to ours. No one else does what we are doing.”

John also utilizes the OMS platform that is a part of the Help-U-Sell system. “We make sure to do the Center of Influence postcard mailings every month. We are in constant contact with our clients in one form or another.” Leads also come from working in the community and being involved with groups like the Women’s Club, and volunteering for cancer walks or cleft palate repair organizations. John is also known for being a reserve firefighter for 20 years. 

California can be tenuous and not just for real estate. John said, “When we bought the franchise, the market had shifted. It was very strange year with nature: between brush fires and the worst rains we’ve had in 25 years – there were at least eight evacuations. Residents have been through quite a lot, but will always be buying and selling homes. When the market is down, it’s actually an advantage for serious brokers and agents, because everyone else is a part-time real estate agent. Those folks don’t know how to handle a soft market. The upside of terrible environmental circumstances is a mass exodus of agents. People who know how to work continue to persevere and shine.” 

The housing market covers a broad spectrum. “This is an affordable area. People with young families can get a house for about $380,000. Prices have increased a lot over the last 10 years and jobs in San Diego and Orange County are not as attractive as they once were, but it’s still a great option,” he said. “There is more inventory today than there was a year ago. Average time on the market is about 70 days and that’s healthy! “

When not selling houses, John and Cerita spend time with their five grandkids, and enjoy boating off the river, and scuba diving. “When I learned about Help-U-Sell Real Estate, I believed the platform was the wave of the future. I think it is still ahead of the game. We made a great choice.”

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