New Video: Pricing Your Home

Whether you’re selling your house yourself or hiring an agent, you need to have a realistic asking price in mind. It should be based on the prices of properties like yours that sold recently, the trend in home sale prices, and current competition.

If you overprice your home, you will miss out on its most important marketing period.

Watch our new video for advice on how to decide on a list price. If you want more information or are ready to put your house on the market, contact your local Help-U-Sell Real Estate office. You can find it on our website.

Help-U-Sell Family Gatherings

Help-U-Sell Real Estate Training in Southern California
Several Help-U-Sell Real Estate franchisees from Southern California attended a training day in Irvine, Calif., in March.

Last week, Help-U-Sell Real Estate franchisees from Southern California gathered to network and connect in Irvine, Calif. The home office’s Ron McCoy led the group, which included owners of Help-U-Sell Advance Realty, Coast and Valley, Conejo Valley, Distinctive Homes, Flint Realty, Irvine, Riverside Realty, Santa Maria, Sunrise, and Wright Realtors.

One attendee raved about the meeting, saying it was full of “really meaningful content.”

If you missed the gathering, don’t worry. You can join us for our annual Success Summit this fall! Brokers and agents from the entire country will get together for a few days of learning, networking, and enjoying each other’s company.

Last year, we had a phenomenal turnout and, by all accounts, it was worth attending. One Summit-goer wrote about his experience, “Here we can give and receive; we benefit from the experience of others; we establish and renew friendships; we participate in a generosity of spirit evidenced by a desire to help everyone else. You can’t get it from a book. You can’t get it from a webinar. You have to be there.”

This year’s Summit will take place in Las Vegas at Planet Hollywood. The dates are Tues., Oct. 14 through Thurs., Oct. 16. Please mark your calendars and watch for more details, including how to register and how to reserve your hotel room.

We want to see you in Las Vegas this October!

Recruiting, Help-U-Sell Real Estate Style

At Help-U-Sell Real Estate, we don’t recruit agents to help grow our business. We recruit agents to help us take care of the business we have created. That means our recruitment is much more strategic than most traditional brokerages.

To assist our brokers in their recruitment efforts, we’ve created a new campaign, which includes a drip email, a poster/flyer and a postcard.

All of these contain bullet-pointed benefits of joining Help-U-Sell Real Estate, a photo of an agent in one of our offices, and her testimonial.

Help-U-Sell Real Estate Recruitment Poster
Help-U-Sell Real Estate's new recruitment poster can be customized with your office contact information.

You can find the postcard (coming soon) and poster on Alexander’s Print Advantage’s website under Recruitment, and the drip email in OMS. We also have recruitment signs and a brochure, as well as other recruitment drip emails.

Send out the drip email to agents from other brokerages or who you meet while networking. Hang the poster in your office and on community bulletin boards at coffee shops. Mail the postcard to agents in your area in addition to, or instead of, the drip email.

When will you be ready to recruit? The general rule of thumb for when to start hiring agents is when you are averaging three to four closed sides per month. Who should your targets be? Newly licensed agents and young, disillusioned agents often make the best candidates. For more about recruiting the Help-U-Sell Real Estate way, watch the University video “Hiring Buyer Agents.” It’s Lesson 1 in Module 6.

How have you successfully recruited agents in the past? Share your advice with us.

Help-U-Sell University Preview: Handling Objections

One of the challenges real estate professionals have to face (and ideally overcome) every day is objections from potential clients.

In another video lesson from our training program, Help-U-Sell University, we dissect potential objections and what they really mean so that our brokers and agents can respond. You won’t find a memorized sales pitch that will magically help you “win” the client. Your client is your partner, not someone to defeat. Most objections are really requests for more information in disguise. The best response to any concern is truth as you observed it in your career.

Help-U-Sell University Objections video lesson
Help-U-Sell University's video lesson on handling objections advises to respond to client concerns with truth, research, data and your experience, not a canned script.

The video reviews possible objections to expect and how to be prepared with statistics or solutions. It also suggests a key phrase to use to tap into the reason for a client’s objection. It’s simply “help me understand…”

Before your next listing presentation or buyer consultation, write down the most common objections you’ve heard and come up with factual information you can use to help your client make a better decision.

Help-U-Sell brokers, if you would like to have access to Help-U-Sell University, contact us so that we can set up your account. If you’re not a franchisee yet, you can join the Help-U-Sell family for as little as $2,500 in up-front fees and gain access to our online and one-on-one coaching training. Learn more at our Franchise Opportunity Center.

ProCoach University Preview: Lead Management

We are wrapping up production of the video lessons for ProCoach University, our new online training tool for new and seasoned franchisees. One of the lessons covers lead management and how to effectively convert leads into clients. With the tight inventory situations many markets are facing, it’s more important than ever to cultivate and convert leads, especially seller leads.

The video begins by posing two questions you should know how to answer before starting any marketing campaign:

    * What are you trying to accomplish?
    * How will you measure results?
ProCoach University's Lead Management video lesson
Help-U-Sell Real Estate's ProCoach University video on lead management teaches brokers to start out with clear goals.

Packed into fewer than eight minutes are a list of five things you should know prior to any campaign’s kickoff (current status, where your advertising will appear and why, what it’s costing, what specific results you hope to achieve, what success will look like) and the six moments of truth in the lead management cycle. What are those half dozen revealing junctures? They’re the different phases on your way to converting an inquiry to a closing, and you need to examine each one to uncover any areas where there could be improvement.

The final segment of the video lesson looks at lead management step by step, including documenting your inquiries and keeping your lead records up to date.

Measuring against benchmarks and goals every step of the way from generation to conversion will help you to refine your generation and management system, making it more cost-effective so that you can save clients even more money.

Help-U-Sell brokers, if you would like to have access to ProCoach University, contact us so that we can set up your account. If you’re not a franchisee yet, you can join the Help-U-Sell family for as little as $2,500 in up-front fees and gain access to our online and one-on-one coaching training. Learn more at our Franchise Opportunity Center.