Online marketing may be growing in popularity, but, especially in real estate, old-fashioned, on-the-ground marketing is still powerful. It helps you to be seen and interact with your people in your community and enables you to build relationships with them face to face.
A few of our offices have recently implemented marketing tactics that increase their visibility in their markets.
Help-U-Sell Conejo Valley wrapped a moving truck with their logo, contact information, and marketing messages. The truck is available for their clients’ use, and when it’s not helping someone move, it’s parked strategically for high impact.
Help-U-Sell Dream Homes set up a tent in its parking lot in front of a popular car wash to be able to introduce themselves to potential clients and answer questions about how the brokerage can save sellers money and help buyers secure a mortgage.
Help-U-Sell Options Unlimited has increased its brand awareness in its hometown of Terre Haute, Ind., by marching in the city’s annual Labor Day parade. Read more about it here.
Other offices have wrapped their vehicles and sponsored children’s sports teams. What have you done to get the attention of your potential clients?
Whether you are planning to expand into new markets this year or you’re a new office, we have created a new postcard for you to announce your debut in an area. The “Now in Your Neighborhood” design is available through our print vendor Excel Printing & Mailing.
The postcard can be customized in almost every aspect, from images to message. Tailor it to fit your climate, your target clients, and your office.
The new postcard is available as an EDDM (every door direct mail) item, so you can target a specific area to receive the mailing. Excel Printing & Mailing has set up a co-op for Help-U-Sell Real Estate franchisees to enable a lower cost per piece. The postcards, with postage and shipping, are only $0.28 each.
Once you’ve logged into Excel’s site, you will click on Office Co-Op to see all six of the available designs, customize them, and place your order. The co-op ends Mon., Jan. 19.
Be sure to order enough postcards for the next three months. The next co-op for EDDMs will start in April.
At Help-U-Sell Real Estate, we can save sellers the most money when they’re selling $1 million (and up) homes. Several of our offices regularly handle these high-end transactions, helping clients keep tens of thousands of dollars they would have paid an agent who charges a standard commission. But some of these more upscale sellers would prefer to display signage that has a more elegant look and feel than the Help-U-Sell Real Estate red and black.
Our revamped marketing program, Platinum Edge Properties, fulfills these sellers’ wishes, but almost everything else is the same as the Help-U-Sell business model. Most importantly, sellers still receive full service from licensed real estate professionals and save money.
Platinum Edge Properties marketing materials include yard signage (pictured above), business cards, an informational brochure, a property flyer, and an advertisement.
Help-U-Sell Real Estate offices have begun to use the new signage already. Signs can be ordered through both of our preferred sign vendors, Oakley Signs & Graphics and Realty Sign Xpress. Business cards are available from Alexander’s Print Advantage, and brochures will be up in the next few weeks. Design files can be accessed using the Download Library in the Office Management System if brokers would prefer to print materials using local vendors.
More details about the program, such as the criteria a property must meet to use the Platinum Edge Properties program, will be revealed soon.
At last week’s annual Success Summit, we unveiled a new automated postcard program to help our brokers stay in touch with their centers of influence (CIs). The broad definition of a CI is anyone who can put your name with your face. Did you know it costs five times more to generate a new lead than to tap into people they already know? That is why we created this new program.
The program has eight postcards that will go out during the year to the broker’s selected contacts in our proprietary Office Management System.
Excel Printing & Mailing has worked with us to make the set-up process as simple as possible. A broker simply logs into the Office Management System, selects the contacts, uploads a personal photo, enters a client testimonial, and chooses from a set of real Sold and Saved images. Then the program will be set for the entire year. Brokers can make changes and add contacts throughout the year.
The front side of the postcards will contain information that cannot be edited. This is for cost-efficiency purposes. The reverse side of the cards will have the broker’s photo and contact information and either an office testimonial or a Sold and Saved image of the broker’s choosing.
The messaging of the postcards is a balance of general, timely information, such as a spring-cleaning tip, and Help-U-Sell Real Estate content, including the Easy Way chart.
The postcards will cost approximately 45 cents each, postage included.
Keep an eye out for more details and registration information for a webinar that will walk you through setting up the program.
Help-U-Sell Options Unlimited‘s broker/owners Brenda and Robert Fischer love giving back to their community, and one of their favorite traditions is to march in the annual Terre Haute Labor Day parade. One of 48 entrants in the parade, the Fischers’ “Army of Red” consisted of more than 40 people all dressed in red Help-U-Sell Real Estate T-shirts. Family, friends, and past clients all handed out more than 2,500 informational cards explaining how Help-U-Sell Options Unlimited helps sellers save money. Two red trucks and five wagons/strollers with Help-U-Sell Real Estate signs accompanied the walkers, who carried an eight-foot banner.
“It was a lot of fun,” says Brenda Fischer. “We handed out over 6,600 pieces of candy.” The Labor Day parade is a perfect fit for Help-U-Sell Options Unlimited because “We want to support the ‘Labor Force’ and to give them an alternative to the ‘normal’ 6 to 9 percent real estate commission, in order for them to sell their homes,” she says.
How do you participate in your community activities while promoting your office? Share how you’re involved in the comments.