We had such a great turnout for the Success Summit last October in Las Vegas that we’re returning there this year.
Stay tuned for the agenda later this spring or early in the summer. We are planning on more roundtable discussions and networking opportunities, based on feedback we received after last year’s Summit. Attendees can expect to see new technology and new marketing materials and to leave with new knowledge, new friends and new skills.
The dates of the Summit are Oct. 14-16. Like last year, the event will begin midday on Tuesday and end midday Thursday so that attendees can come in on the first day and leave on the last day. There will be a welcome reception on Tuesday evening, as well as free time for everyone to mingle or explore the Strip on their own.
We have arranged for discounted rooms at our location for the Summit, Planet Hollywood. Rates will be $109 per night (not including a daily $20 resort fee, which includes WiFi and fitness center access). Call the hotel at 800-634-6661 and say you’re with Help-U-Sell to get this rate. The deadline for booking your rooms is September 12. There are some rooms available in our block starting Oct. 13, if you are arriving the day before the Summit begins.
We want to see you in Vegas! If you’re not a Help-U-Sell franchisee yet, don’t worry. It’s not too late to become one. Last year, we had new franchisees sign the paperwork just days before attending. Afterward, one of them said, “We left so excited, so pumped up and ready to go. Anyone new should always go to the Summit.”
We’ve just started day two of our annual Success Summit in Las Vegas!
Yesterday, we welcomed brokers and agents from all over the country, including our newest franchisee, who just signed with us at the meeting.
In addition to the opening session, we held three breakout sessions on technology, coaching and marketing; as well as a marketing roundtable session, where our offices shared marketing techniques that work for them. We ended the day with a reception overlooking the Strip.
Today, we have a full day of general and breakout sessions. A special thank-you to Mike Paholke of Excel Printing and Mailing for bringing new marketing materials and showing us how to order them, and to John Powell and Jack Bailey for their coaching sessions.
If you aren’t in attendance and would like to follow the happenings in Las Vegas, search #SuccessSummit13 on Twitter.
As many of you know, our third annual Success Summit will take place from October 22-24 in Las Vegas. Read more about it, including how to book your hotel rooms, in an earlier Connect post.
So far, we have about 30 registered attendees from coast to coast: Virginia and North Carolina to Arizona and California. If you have not yet registered, please do so at seminars.helpusell.com.
What’s on the Agenda
The survey results are in! Thank you all for responding to the Summit Survey. In the coming weeks, we will flesh out the agenda. Based on your input, topics will include:
* brainstorming new marketing materials
* creating your marketing plan and analysis
* optimizing your Facebook business page
* generating web leads
* creating drip email campaigns
* taking your business to the next level
* troubleshooting your office
Many of you told us that learning from your fellow Help-U-Sell brokers was highly important, so we will also set aside time for fluid, purposeful networking conversations.
We have other surprises up our sleeves that you won’t want to miss. See you in Vegas!
We are wrapping up production of the video lessons for ProCoach University, our new online training tool for new and seasoned franchisees. One of the lessons covers lead management and how to effectively convert leads into clients. With the tight inventory situations many markets are facing, it’s more important than ever to cultivate and convert leads, especially seller leads.
The video begins by posing two questions you should know how to answer before starting any marketing campaign:
* What are you trying to accomplish?
* How will you measure results?
Packed into fewer than eight minutes are a list of five things you should know prior to any campaign’s kickoff (current status, where your advertising will appear and why, what it’s costing, what specific results you hope to achieve, what success will look like) and the six moments of truth in the lead management cycle. What are those half dozen revealing junctures? They’re the different phases on your way to converting an inquiry to a closing, and you need to examine each one to uncover any areas where there could be improvement.
The final segment of the video lesson looks at lead management step by step, including documenting your inquiries and keeping your lead records up to date.
Measuring against benchmarks and goals every step of the way from generation to conversion will help you to refine your generation and management system, making it more cost-effective so that you can save clients even more money.
Help-U-Sell brokers, if you would like to have access to ProCoach University, contact us so that we can set up your account. If you’re not a franchisee yet, you can join the Help-U-Sell family for as little as $2,500 in up-front fees and gain access to our online and one-on-one coaching training. Learn more at our Franchise Opportunity Center.
We’re just back from the 2012 Help-U-Sell Success Summit, and the REALTORS Conference & Expo leading up to it. By all accounts, both were a great success! We loved seeing our brokers from all over the country. Several of them (Kim and Mike Zelena, Leigh Anne Losh, Kyna Baehr, and Walt Hippauf) drove hundreds of miles to be with us in Orlando.
Thank you to everyone who spent time at our expo booth. Your testimonials to prospective franchisees are more powerful than just about anything we can say to them or show them. A special thank-you to Dan Desmond, who made the trek from storm-damaged New Jersey to help out at the Expo and to attend the Summit.
We hope all who attended the Success Summit got some great takeaways. The hands-on approach and interactive discussions about OMS and website requests and your fee structures taught us, too. We also talked about partnering with a wonderful charity that gives food to the hungry and about adding a potential vendor to our program. As we get closer to finalizing those partnerships, we will keep you informed.
Those of you who couldn’t make it this year, please mark your calendars and start saving now for the 2013 events in San Francisco. The NAR dates are Nov. 8-11, and we will have our Success Summit immediately following. We’ll provide more information in the months to come.
Meanwhile, enjoy a few photos from the Expo and the Success Summit.