marketing – Page 3 – Help-U-Sell® Connect

Spring Marketing Postcards Co-Op

Help-U-Sell Real Estate's new marketing postcard — Help-U-Sell Real Estate has two new marketing postcard designs for spring. Both are geared toward sellers.

Spring brings fresh flowers and new EDDM (every door direct mail) postcards. Excel Printing & Mailing has set up a co-op for Help-U-Sell Real Estate franchisees to enable a lower cost per piece. The postcards, with postage and shipping, are only $0.28 each.

Mark your calendars! The co-op starts on Mon., Apr. 7, and ends Mon., Apr. 21. We have designed two new seller-targeted postcards. One is based on the “8 Questions Every Home Owner Should Ask Their Agent” flyer. You can customize the eight questions and localize the contact information. The other new design (pictured) promotes Market Sketch, our tool that offers real-time data on the local real estate market. A QR code will direct recipients to a page like this one. If you would like to send out the Market Sketch postcard and do not have a page set up, contact the home office so that we can create the page on your site.

Once you’ve logged into Excel’s site, you will click on Office Co-Op to see the designs, customize them and place your order. You can still order the two designs from earlier this year.

Be sure to order enough postcards for the next three months. The next co-op for EDDMs will start on July 7, 2014.

Video: Why Percentage-Based Commissions Don’t Make Sense

At Help-U-Sell Real Estate, we believe there’s a more fair way to charge our clients when we sell their homes than the traditional percentage-based commission. To explain our system and the way many traditional brokerages work when it comes to commission structure, we’ve created an informative video.

Watch this video:

* if you want to know how your commission gets distributed when you sell your house.

* if you want to learn about a real estate business model that’s still full-service but can save you thousands of dollars.

* if you’re a broker or an agent in search of a better way to work with clients and differentiate yourself.

Help-U-Sell Real Estate's video explains why percentage commissions don't make sense for sellers or for real estate professionals.

See how much our franchise offices have saved sellers and how our system works on our website.

New Widget to Display Key Performance Indicators

Help-U-Sell Real Estate Key Performance Indicator Widget — The new widget displays an office's sold and saved information and key performance indicators.

Help-U-Sell Real Estate brokers can show off their offices’ achievements, including how much they saved their seller clients, with a new widget. The widget displays as a table and can also contain data on other key performance indicators, such as total number of listings sold, days on market, and percentage of listings sold by MLS agents and sold in-house.

The widget will show the closing date, address, sale prices, days on market, and seller savings for each property an office sold. The data are pulled from the reported transactions in the Office Management System dating back to 2009. Offices can manually enter transactions that took place prior to that year. All data fields are optional, so offices can select to display the ones that most effectively reflect the offices’ success and abilities.

Because it is a widget, it automatically updates and it can be placed on any web page that an office can access from the back-end. So, a broker can embed the code on his blog, a third-party website, or on any page on his Help-U-Sell site.

Sold and Saved Widget in the Help-U-Sell Real Estate OMS — Brokers can customize the sold and saved widget in Help-U-Sell Real Estate's Office Management System.

Brokers can access the new widget in OMS by clicking Website Widgets on the “Setup” tab. On the Website Widgets page, select Sold and Save Widget from the drop-down menu. All customization, from resizing to choosing what is displayed, happens here. Once everything is set up the way you want it, copy the code in the box and place it on the page where you want the widget to appear.

Car Wraps Can Drive Lead Generation

Help-U-Sell Real Estate unveils new car wrap designs.

What’s better than a billboard advertising your office? How about a moving vehicle that goes where you go, or that could be parked in various high-visibility locations around town? We have worked with our on-demand print vendor, Alexander’s Print Advantage, to create new car wrap designs that can be adapted to any make or model.

The designs come in three coverage options for now. The cost increases with the amount of surface that is decorated, and the size of the vehicle also affects the price. Alexander’s will print the design and ship to the customer’s local installer, which Alexander’s can help the customer select.

After a trial run with the first three customers, Alexander’s plans to automate the ordering process on its website. If you are a Help-U-Sell Real Estate franchisee or agent and want to participate in the trial run, call or email us.

Have you had your car wrapped before? Share with us your success story.

New Marketing Co-Op

New co-op postcard for Help-U-Sell Real Estate — Excel Printing & Mailing has two new postcard designs for this month's co-op. Order no later than Jan. 20 to take advantage of the savings.

It’s a new year and time for new EDDM (every door direct mail) postcards. Excel Printing & Mailing has set up a co-op for Help-U-Sell Real Estate franchisees to enable a lower cost per piece. The postcards, with postage and shipping, are only $0.28 each.

The co-op runs from Mon., Jan. 6, through Mon., Jan. 20. There are two new postcards directed toward sellers, and you can customize the message and the contact information, as well as the Sold & Saved and Testimonials.

Once you’ve logged into Excel’s site, you will click on Office Co-Op to see the designs, customize them and place your order.

Be sure to order enough postcards for the next three months. The next co-op for EDDMs will start on Apr. 7, 2014.