New Automated Postcard Marketing Program

Help-U-Sell Real Estate Postcard Program
The eight postcards in Help-U-Sell Real Estate's new program include testimonials.

At last week’s annual Success Summit, we unveiled a new automated postcard program to help our brokers stay in touch with their centers of influence (CIs). The broad definition of a CI is anyone who can put your name with your face. Did you know it costs five times more to generate a new lead than to tap into people they already know? That is why we created this new program.

The program has eight postcards that will go out during the year to the broker’s selected contacts in our proprietary Office Management System.

Excel Printing & Mailing has worked with us to make the set-up process as simple as possible. A broker simply logs into the Office Management System, selects the contacts, uploads a personal photo, enters a client testimonial, and chooses from a set of real Sold and Saved images. Then the program will be set for the entire year. Brokers can make changes and add contacts throughout the year.

The front side of the postcards will contain information that cannot be edited. This is for cost-efficiency purposes. The reverse side of the cards will have the broker’s photo and contact information and either an office testimonial or a Sold and Saved image of the broker’s choosing.

The messaging of the postcards is a balance of general, timely information, such as a spring-cleaning tip, and Help-U-Sell Real Estate content, including the Easy Way chart.

The postcards will cost approximately 45 cents each, postage included.

Keep an eye out for more details and registration information for a webinar that will walk you through setting up the program.

Live from Help-U-Sell Success Summit 2014

We’re in the middle of the fourth annual Help-U-Sell Success Summit in Las Vegas.

So far, we’ve learned about public relations, time management, Google AdWords, effective use of videos in real estate marketing, social media, and our proprietary technology tools.

Help-U-Sell Success Summit 2014Help-U-Sell Success Summit 2014
Robbie Stevens informs us about video marketing during the annual Success Summit.

We’ve also had some fun mingling with each other and sharing knowledge and tips during roundtable discussions and at our opening reception.

Help-U-Sell Success Summit 2014
Lona Murphy, Tiffany Guerin and Debbie Desmond at the opening reception

There’s still more to come, including unveilings of a new partnership and new marketing programs and technology tools. We’ll also hear from some of our top offices during a panel discussion.

If you’re on Twitter, use the hashtag #HUSSummit14 to tweet from the Summit and to follow the action!

Our Help-U-Sell brokers and agents who could not attend will be able to download the presentations from our Office Management System next week.

Top Producers for September 2014

Our offices had another stellar month! Eight of them made our list for September.

The entire staff of one of our most successful offices, Help-U-Sell Direct Savings Real Estate
Help-U-Sell Direct Savings Real Estate in Waynesboro, Va., closed 17 sides in September 2014.

1) Virginia’s Help-U-Sell Direct Savings Real Estate tied for first place with 17 closed sides, with four being buyer sides, 11 seller, and one dual-sided transaction.

1) Help-U-Sell Honolulu Properties had 17 closed sides: one buyer, 12 seller, and two dual-sided transactions.

2) Help-U-Sell Prestige Properties, in Chino Hills, Calif., finished September with 16 closed sides that consisted of one buyer side, nine seller sides, and three dual-sided transactions.

3) Charlotte-based Help-U-Sell Buy Today kept things symmetrical with seven buyer and seven seller closed sides.

4) In a three-way tie for fifth place, Help-U-Sell Central Properties, out of Chandler, Ariz., closed 12 sides: two buyer sides, eight seller sides, and one dual-sided transaction.

4) Help-U-Sell Edmond/OKC‘s dozen sides were made up of eight seller sides and two dual-sided transactions.

4) North Carolina’s Help-U-Sell Triad Realty closed two buyer sides, four seller sides, and two dual-sided transactions.

5) Rounding out September’s list, Help-U-Sell Greensboro completed 10 sides: four buyer sides, five seller sides, and one dual-sided transaction.

A special acknowledgement goes out to Help-U-Sell Bay Beach Realty, Help-U-Sell Honolulu Properties, and Help-U-Sell Prestige Properties for selling homes with sale prices of more than $1 million and saving their sellers thousands of dollars in commission.

[Figures as of Oct. 8, 2014.]

Skip to content