Client Education: The Key to Leads

Beverly Sonnier has been the proud owner of Help-U-Sell South East Rita Ranch Realty for 15 years. Last weekend, Beverly joined forces with Maria Powell, the owner of Help-U-Sell Galleria Realty, at the SAHBA Home Show (Southern Arizona Home Builders Association) to spread the word about Help-U-Sell Real Estate and saving home sellers thousands of dollars.

Last year, Beverly and her husband, Jimmie, exhibited at the show on their own. This year, it made more sense to double up because the attending audience grew larger. “The show is held on two floors,” Beverly explained, “Downstairs are the companies that sell larger items such as spas, windows, and doors. Upstairs there is space for smaller vendors in the community, and that’s where we set up a booth. Last year we were the only realtors at this event.”

Beverly went on to share, “We had a very good response and ended up with lot of qualified leads. We gave away a small TV, and a large, flat-screen smart TV. The folks that registered are definitely interested in selling or buying a home. The great thing about these events is the opportunity to explain how the Help-U-Sell set-fee works. A commonly heard response is: ‘Wow, we had no idea’. So education is really a key component of success when it comes to the Help-U-Sell Real Estate model.”

With more than 27 years of real estate experience behind her, Beverly is a solid expert. She spent the first 12 years of her real estate career learning from one of our most successful mentors and coaches, John Powell. “I started off as an agent working with John, and went through all of his training. Prior to that, I was a mortgage banker. When Jimmie retired from the Air Force and Postal Service, he became an agent, too, which was a great contributor to our success when we opened our own shop,” she added.

To spread the word about Help-U-Sell in their Tucson community, Beverly advertises in a local newspaper with a 12,000 to 15,0000 audience reach. They also employ the automated postcards for “Center of Influence” contacts and the “Arounds” program. “That connects us with past and potential clients,” Beverly said, “It keeps us present in their minds. We are also starting a sanitation station (for shopping carts) at a local grocery store. Our signage is included, and we’re handing out reusable grocery bags with marketing materials and a snack bar inside. We’re excited to see how that’s going to go. We do not underestimate the benefit of being live in front of people. It makes a big difference in the number of qualified leads we get.”

Leave a Reply

Your email address will not be published. Required fields are marked *