Tag: Help-U-Sell Select Real Estate

Top Producers for February 2013

Several of our Help-U-Sell offices loved February! Six of them made our top producers list last month.

1) Charlotte’s Help-U-Sell Buy Today closed eight sides to tie for first place. Living up to the office’s name, more than half of the sides were buyer’s side.
1) No stranger to the top, Tucson’s Help-U-Sell Galleria Realty also had eight sides, four of which were seller, two buyer and one was a dual-sided transaction.
2) In second place, Help-U-Sell Select Real Estate, out of Eugene, Ore., came in with seven sides. Fairly evenly balanced, the sides were composed of three seller sides, two buyer sides and one dual-sided transaction.
2) Also with seven sides, Greensboro, N.C.’s Help-U-Sell Triad Realty had four buyer sides, one seller side and one dual-sided transaction.
3) Help-U-Sell Federal City Realty, in Washington, D.C., finished February with five seller sides and one buyer side.
3) Down in Alabama, Help-U-Sell Quad Cities Realty also had six sides, one buyer, one seller and two dual-sided transactions.

Congratulations to all of our top-producing offices!

[Figures as of March 5, 2013.]

Broker Focus: Lona Murphy

Lona Murphy of Help-U-Sell Select Real Estate, Eugene, Oregon
Lona Murphy, owner of Help-U-Sell Select Real Estate in Eugene, Oregon

Lona Murphy, broker/owner of Help-U-Sell Select Real Estate in Eugene, Ore., has owned her franchise since April 2011. In that short amount of time, she took the office, previously known as Help-U-Sell By Owner, and made it into an even more successful business.

Murphy attributes the growth to a strategic approach that started with the name change. She wanted to ensure that potential clients knew that her office offered full representation, not just assistance to FSBOs. She improved the company image by moving the office from a retail location to a corner office downtown. New marketing materials, taking advantage of inexpensive online marketing tools, and focusing on being proactive and following up furthered the efforts to be seen as a great option for home sellers in Eugene.

The office also incorporated Murphy’s existing rental program into the revenue stream. Their 20 rental units have provided a consistent source of income and of buyers and sellers. She says their property management clients have made many referrals to her office.

One of the biggest challenges Select Real Estate has encountered has been from competitors claiming Help-U-Sell is a discount brokerage and that other agents won’t show its listings. Murphy and fellow broker Tiffany Guerin assertively overcome objections using facts and statistics. “We don’t use negative references to other Realtors,” she says. “[But] we don’t back down.” She has rarely lost a listing to a traditional brokerage.

Murphy has begun to turn down certain listings, however. “I don’t take overpriced listings anymore,” she says. Her slogan is “I don’t list properties to list them; I list properties to sell them.”

For new Help-U-Sell brokers, she advises not to take it personally when traditional agents and brokers say you’re inferior. “Persevere and be committed to what you do, and that’s to help people and save them money,” Murphy says.

Winter Warm-Up Contest Update

We have just six weeks left in our Winter Warm-Up Contest!

During the contest, which started Nov. 1, Help-U-Sell offices earn points for each new listing, each closed buyer side and each closed seller side. The top three offices in total points at the end of the contest win prizes in the form of admin fees, Help-U-Sell shirts and, of course, bragging rights. The top point-getter in each of the three categories (new listings, closed buyer sides and closed seller sides) will also win prizes. Note: Offices that won in the total-points category are not eligible to win in the categories. For more details, see our previous Connect post.

Because no one can win in more than one category, these would be our winners if the contest had ended Jan. 15:

Total Points:

1. Honolulu Properties

2. Heritage Real Estate

3. Detwiler Realty

New Listings:

Galleria Realty

Buyer Sides:

Select Real Estate

Seller Sides:

Select Services

But there’s still time to make your move up the leaderboards! Our standings as of Jan. 15 are as follows. We have listed the top five in each category to give a better idea of the big picture. [Note: There are a few ties.]

Total Points

  1. Honolulu Properties      251 points
  2. Heritage Real Estate       189
  3. Detwiler Realty                 139
  4. Galleria Realty                  126
  5. Select Real Estate            108

New Listings

  1. Honolulu Properties      225 points
  2. Heritage Real Estate       150
  3. Galleria Realty                  95
  4. Detwiler Realty                 90
  5. Quad Cities Realty           85

Closed Buyer Sides

  1. Select Real Estate            39 points
  2. Real Estate Specialists   30 (tied for 2nd)
  3. Triad Realty                       30 (tied for 2nd)
  4. Heritage Real Estate       21 (tied for 3rd)
  5. Galleria Realty                  21 (tied for 3rd)
  6. Detwiler Realty                 21 (tied for 3rd)
  7. Federal City Realty         18
  8. Edmond/OKC                    15 (tied for 5th)
  9. Distinctive Homes           15 (tied for 5th)
  10. Sims Realty                         15 (tied for 5th)

Closed Seller Sides

  1. Select Services                 46 points
  2. Honolulu Properties      26
  3. Central Properties          24
  4. Real Estate Specialists  18 (tied for 4th)
  5. Heritage Real Estate      18 (tied for 4th)
  6. Detwiler Realty                18 (tied for 4th)
  7. Select Real Estate            14

Good luck to everyone and keep up the great work! Remember, the contest ends on Feb. 29, and winners will officially be announced on March 7.

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Top Producers for December 2011

Our top producers for December didn’t let the holidays or the cooler temperatures slow them down! The three offices had a combined total of 34 closed sides to finish out 2011.

1) Help-U-Sell Real Estate Specialists, located in Lake Havasu City, Ariz., moves up from a tie for second place in November to the top spot with 13 closed sides.

2) Oregon’s Help-U-Sell Select Real Estate also improves on ranking, going from third to second and closing 11 sides.

3) Help-U-Sell Select Services, out of Fort Myers, Fla., took third place with 10 closed sides.

Congratulations to all!

[Figures as of Jan. 3, 2012.]

Top Producers for November 2011

Congratulations to our top producers for November. Competition was fierce last month, with four offices tied for second place, three of them based in Arizona.

1) North Carolina’s Help-U-Sell Triad Realty closed 10 sides to take first place.

2) Help-U-Sell Galleria Realty closed seven sides, part of a four-way tie for second place. The office is in Tucson, Ariz.

2) Help-U-Sell Hometown Realty, out of York, Penn., also closed seven sides.

2) Help-U-Sell Real Estate Specialists, in Lake Havasu City, Ariz., hit lucky number seven, as well.

2) Tucson’s Help-U-Sell Southeast Rita Ranch Realty joined the rest of the second-place finishers with seven sides.

3) Help-U-Sell Central Properties, also in Arizona, closed six sides to tie for third place.

3) Help-U-Sell Select Real Estate, based in Eugene, Ore., rounds out November’s list with six closed sides.

Reminder: Be sure to enter your closed transactions as soon as possible to be considered for the monthly top producers list and our Winter Warm-Up Contest.

[Figures as of Dec. 2, 2011.]

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