James Dingman – Page 2 – Help-U-Sell® Connect

New Video: Pricing Your Home

Whether you’re selling your house yourself or hiring an agent, you need to have a realistic asking price in mind. It should be based on the prices of properties like yours that sold recently, the trend in home sale prices, and current competition.

If you overprice your home, you will miss out on its most important marketing period.

Watch our new video for advice on how to decide on a list price. If you want more information or are ready to put your house on the market, contact your local Help-U-Sell Real Estate office. You can find it on our website.

Preparing for Real Estate Success in 2014

At this time of year, everyone’s reflecting on the past 12 months and looking ahead to the next 12 (or just scrambling to get ready for Christmas!). If you’re looking for guidance on preparing for 2014, two articles I’ve read recently offer steps to follow.

Finances

Inman Next contributor ActiveRain suggests poring over your November credit card statement for any unnecessary business spending. I would add be sure to check your unpaid invoices and other sources of expense information, too.

Staffing

Our friend James Dingman encourages his readers to consider hiring support staff and perhaps a buyers’ agent or two and a listing agent. Analyze your workload and workflow to determine what business model would make the most sense for you at this stage. If you need more guidance on this important topic, set an appointment with your coach for next month.

Marketing

This is a broad topic that ActiveRain and James bestow with their attention. ActiveRain suggests attending holiday parties, and you might want to be prepared with a year-end market analysis you can summarize for anyone who asks. Knocking on doors with this information is another suggestion. Longer-term, the company’s blog post says you should re-examine your market niche. Who or what is your ideal target market? James thinks expanding your reach, specifically your targeted neighborhoods, could be a good move. He also advocates “supercharging your marketing” on the Internet, whether it’s on real estate sites like Trulia and Zillow or with pay-per-click, targeted ads on Google and Facebook.

Updating

ActiveRain says this is a good time to take control of your contact management system. Update it with your latest leads and any new contact information so that you can reach out to them next year. Get all of your social media profiles in order (or shut down ones you’re not actively using). Review your website page by page. Do you have inaccurate or expired information posted? What about pages that have not been localized with your office name and location?

If this seems overwhelming, it doesn’t all have to be completed by Dec. 31, just have it on your radar for early 2014.

You can read the full articles on the Set Fee Blog and Inman Next.

Have a prosperous New Year!

Help-U-Sell Success Summit 2012

We’re just back from the 2012 Help-U-Sell Success Summit, and the REALTORS Conference & Expo leading up to it. By all accounts, both were a great success! We loved seeing our brokers from all over the country. Several of them (Kim and Mike Zelena, Leigh Anne Losh, Kyna Baehr, and Walt Hippauf) drove hundreds of miles to be with us in Orlando.

Thank you to everyone who spent time at our expo booth. Your testimonials to prospective franchisees are more powerful than just about anything we can say to them or show them. A special thank-you to Dan Desmond, who made the trek from storm-damaged New Jersey to help out at the Expo and to attend the Summit.

We hope all who attended the Success Summit got some great takeaways. The hands-on approach and interactive discussions about OMS and website requests and your fee structures taught us, too. We also talked about partnering with a wonderful charity that gives food to the hungry and about adding a potential vendor to our program. As we get closer to finalizing those partnerships, we will keep you informed.

Those of you who couldn’t make it this year, please mark your calendars and start saving now for the 2013 events in San Francisco. The NAR dates are Nov. 8-11, and we will have our Success Summit immediately following. We’ll provide more information in the months to come.

Meanwhile, enjoy a few photos from the Expo and the Success Summit.

Help-U-Sell Real Estate's booth at the Realtors Expo — Help-U-Sell Real Estate's booth at the Realtors Conference & Expo in Orlando

Chris, Dee and Kendra working the Help-U-Sell booth at NAR — Chris, Dee and Kendra working the Help-U-Sell Real Estate booth at the Realtors Conference & Expo

Tracy Jacobs of Help-U-Sell Quad Cities Realty takes notes during the Success Summit.

Ron McCoy teaching about Instagram during the Help-U-Sell Success Summit

California Event Next Week

Where will you be next Wednesday, May 23? Our own Ron McCoy and James Dingman will be attending Agent Reboot Orange County, a one-day, tech-oriented event produced by Inman News, and they would love for you to join them.

“In real estate, survival depends on doing large numbers of transactions with fewer people,” says Dingman, Help-U-Sell Real Estate’s Chief Development Officer. “Smart brokers use technology to become more efficient, freeing up time that used to be spent on marketing and administrative tasks, for more important things like making new contacts and putting more transactions together. I know of no better place to get an understanding of the tech tools available and how they function in a real estate operation than Agent Reboot.”

During the fast-paced day, presentations will last no more than 20 minutes and will cover topics ranging from video marketing to generating business on Facebook to nurturing your clients. Inman News’ Chris Smith and Katie Lance will be among the speakers, along with experts like Zillow’s Industry Outreach Manager Brad Andersohn.

Agent Reboot Orange County will take place at the Hyatt Regency Irvine, and it runs from 9 a.m. to 3:30 p.m. If you’re in the area, we encourage you to attend with us. The registration fee is only $49 if you book online. Go to the official site to sign up.

If you’re not based in Southern California, there are other Agent Reboot events scheduled from now through the fall, with stops in Portland, Ore.; Phoenix; Denver; South Florida; and Honolulu, to name a few. You can see the full list of locations on the Agent Reboot site.