Help-U-Sell Real Estate’s corporate website has a new look and feel, and new functionality. The site is responsive, meaning it adjusts itself depending on the device being used. The main impetus for the changeover is the shift in how people are accessing the Internet. As laptop and desktop computer sales continue to decrease, and mobile devices’ popularity is on the rise, it is imperative that websites adjust. In addition, Google has just begun boosting the ranking of mobile-friendly pages on mobile search results.
One of the ways the site is more mobile-friendly is its streamlined menu, which is now easily accessed with the tap of a finger.
Because many people’s preferred way to receive information is now visual, videos appear on the homepage to explain the benefits of choosing Help-U-Sell Real Estate to sell or buy property. The homepage features four videos that focus on different client types or needs.
The site uses technology to determine a user’s location and help him or her find the nearest franchise office. The background image on the homepage also changes based on the user’s location. The image of the homepage (above) depicts a skyline in Florida, where the company’s headquarters are located.
The other major upgrade is the search functionality. Users can now search for properties in a specific neighborhood, on a particular street, or near a place. Once they are redirected to a local Help-U-Sell Real Estate office’s search results page, users can further home in on where they want to live by drawing a border on the map or by selecting criteria such as certain schools, subdivisions, and neighborhood amenities (like on a golf course).
The local office websites will be converted to the responsive design later this year.