Based on franchisees’ requests, we have created two new widgets that can be placed on any webpage, either on the Help-U-Sell Real Estate broker website or on a third-party site.
The testimonials widget displays the reviews that have been entered in the Office Management System. The widget can be vertical or horizontal, and its size can be adjusted as needed. Brokers can enter text or video testimonials into OMS.
The seller savings calculator widget enables a homeowner to enter his house’s value and find out approximately how much he could save by listing with the broker’s office in comparison to a traditional, percentage-based brokerage.
Both widgets would work well on landing pages that have contact forms, enabling brokers to generate leads.
The widgets will be ready to use next week. If you are a Help-U-Sell Real Estate broker and want help creating a widget or a landing page with one of these widgets, contact us at support.
Last month, several of our offices ushered in autumn with a windfall. The top six averaged 13.8 closed sides each.
1) Help-U-Sell Honolulu Properties closed 21 sides in September, five buyer sides, 10 seller sides, and three dual-sided transactions. The office also received awards at our annual Success Summit for closing the most sides and for taking the most new listings in the past 12 months.
2) Charlotte’s Help-U-Sell Buy Today had five buyer sides, eight seller sides, and one dual-sided transaction for a total of 15 closed sides. Appropriately, Buy Today also topped all offices for most buyer sides. It also made fourth place for overall closed sides.
3) Help-U-Sell Metropolitan wrapped the month with 13 closed sides. The Detroit-area office finished nine buyer sides and four seller sides. It took home the second-place award for most buyer sides in the past 12 months.
4) Help-U-Sell Edmond/OKC completed an even dozen sides: two buyer sides, six seller sides, and two dual-sided transactions.
4) Help-U-Sell Prestige Properties also had 12 closed sides. Eight of them were seller sides and two were dual-sided transactions. Broker/owner Pat Wood and his team earned second-place awards at our annual Success Summit for closed sides and for new listings.
5) Pennsylvania office Help-U-Sell Detwiler Realty rounded out the top producers with 10 closed sides, consisting of one buyer side, seven seller sides, and one dual-sided transaction.
We’re in the middle of day two of the annual Success Summit in Las Vegas. So far, our 40+ attendees have learned about lead generation and marketing to Millennials, how to use social media tools, and how to double your buyer side production, among other topics.
There have also been opportunities to share knowledge and ideas and just to mingle and reconnect.
See more photos on our Facebook page and by searching #HUSSummit15 on Twitter.
Next year, the program will have four additional postcards, an increase of 50 percent, so that recipients will receive one card per month. In addition, we recently enabled agents to send out postcards to their own contacts.
The 4.25-inch x 6-inch postcards’ topics include seasonal tips such as spring cleaning ideas and back-to-school organization, as well as real estate messages, from financing programs to how Help-U-Sell Real Estate helps buyers. The postcards’ messages cannot be customized in order to keep costs down, but brokers and agents can add a personal testimonial or choose a sold-and-saved example for the reverse of the cards.
The program was created to help our brokers (and now agents) stay in touch with their centers of influence (CIs), who are loosely defined as anyone who can put your name with your face. These people are highly important because most buyers and sellers turn to people they know to help them with their real estate needs. According to the National Association of REALTORS, in 2014, 52 percent of buyers either used a former agent or found an agent by referral from a family member or friend. That figure jumps to 60 percent for sellers.
Agents and brokers can send out as many or as few postcards as they would like. The postcards will cost approximately 45 cents each, postage included, depending on how many are sent out collectively. The price can drop by another 15 percent if the agent or broker opts to take advantage of a co-op with Movement Mortgage, which simply requires including the company’s logo and disclaimer on the reverse of the postcard.
The last mailing of 2015 has a holiday message, and the 2016 postcards will begin mailing out in January. Look for reminders toward the end of the year. If you did not participate in the program this year, get prepared for next year by uploading your contacts into the OMS. If you have any questions, please contact us at support.
August marks the opening of the school year in many cities, while our offices continued to close many deals for their clients.
1) Help-U-Sell Detwiler Realty, out of Carlisle, Penn., had 13 closed sides, consisting of two buyer sides, seven seller sides, and two dual-sided transactions.
2) In a two-way tie for second place, Help-U-Sell Buy Today closed 12 sides. The Charlotte-based office worked with four buyers and eight sellers.