We’re in growth mode at Help-U-Sell Real Estate! Our franchise sales team has been hard at work creating advertisements, securing booth space at a real estate expo, and updating crucial sales tools to help get the word out to potential franchisees.
Help-U-Sell Real Estate’s ad is in the July issue of the “Arizona Journal of Real Estate & Business.”
Arizona and Nevada Ads: We have created advertisements for the “Arizona Journal of Real Estate & Business,” as well as the Greater Las Vegas Association of Realtors publication. You can read the July issue of the Arizona publication (our ad is on page 37) online. Our ad will appear in the next five issues. We will also have a full-page ad in the August issue of the Las Vegas publication.
California Realtor Expo and More: Look for us at this year’s CAR Expo, September 27-29 in Long Beach. Not only are we exhibiting, but we’re also a sponsor and we’ll have advertorials and ads in three issues of the association’s magazine, “California Real Estate.”
Updated Franchise Website and Brochure: Our franchise website and sales brochure are getting face lifts this summer. Stay tuned for more information on these.
While we are concentrating on Arizona, Las Vegas, and Southern California, we are open to working with franchisees in any part of the country. If you are interested in joining Help-U-Sell Real Estate or if you know someone who is, visit our website.
Our newest office, Help-U-Sell Columbia Basin, is based in Moses Lake, Washington.
The first week of May is proving to be an eventful one for us at Help-U-Sell Real Estate. From the opening of a new office to the plans for our 40th anniversary Success Summit, things are hopping here!
New Office Opens: Welcome, Brent and Marianne Kirwan, owners of Help-U-Sell Columbia Basin! Their office, based in Moses Lake, Washington, officially opens this week. The Kirwans have decades of experience in real estate and look forward to spreading the word about the Help-U-Sell Real Estate business model and growing their office.
Buyer Consultant Training Class Graduates: Five students graduated this week from the third Jack Bailey Buyer Consultant Training course. The 10-week program teaches everything from financing and construction knowledge to writing upside down and time management. Congratulations to Audrey LeCount (Help-U-Sell Jeff Braun Realty), Chantell Stevens and Frank Cryan (Help-U-Sell Gulf Coast Properties), Chris Burton (Help-U-Sell Conejo Valley), and Kelly Spasic (Help-U-Sell Detwiler Realty).
The 40th Anniversary Cruise Is Ready for Booking: This year, we’re commemorating our 40th anniversary with a cruise! Serving as host for our celebration/annual Success Summit, the Carnival Inspiration will set sail out of Long Beach, California, on Monday, October 10, at 5:30 p.m. and returns Friday, October 14, at 7 a.m. There will be two ports of call, Catalina Island and Enseñada, Mexico, as well as an awards ceremony, a look back and a look ahead at Help-U-Sell Real Estate, and mingling with fellow franchisees.
We’re eager to see what the rest of the month and the year hold for us and our offices. If you want to join the excitement, please visit our Franchise Opportunity Center to learn more about how you can become a franchisee.
Help-U-Sell Real Estate celebrates its 40th anniversary with a commemorative logo.
If you aren’t a fan of ours on Facebook yet, you may not be aware that we’re celebrating our 40th anniversary this year. Time flies when you’re saving people money!
Don Taylor founded Help-U-Sell Real Estate in 1976 as a consumer-friendly alternative to the high percentage-based commissions most other real estate agents charged. He believed a low set fee, information without obligation, and freedom of choice were the wave of the future. Four decades and thousands of happy clients later, and we’re still helping sellers (and buyers) across the country!
This is one of four new website banners.
To commemorate this milestone, we’ve created an anniversary logo and marketing collateral (with more to come), including website banners and a new postcard. The EDDM postcard will be available in the next co-op from our print vendor, Excel Printing and Mailing, on April 1.
Brokers can access variations of the new logo and the website banners in the Office Management System’s Download Library. The postcard will be on Excel Printing & Mailing’s website soon.
Update: Excel Printing & Mailing now has eight postcards of varying messages and sizes with the 40th anniversary logo. They have their own section on the site. Look for the “40-Year Materials” title to see the selections and customize your order.
The new Help-U-Sell Real Estate broker websites' homepage will feature video, so creating your own videos is on our list of top marketing ideas for 2016.
The first full week of the year is usually focused on catching up from the holidays, but the 51 weeks ahead should get some attention, too. What are your marketing plans for 2016? We have outlined five ideas to get you started.
1. Website Content. The new Help-U-Sell Real Estate broker website template will debut shortly. The new site is responsive, meaning it adapts to the size of the user’s device screen whether it’s a desktop computer, a tablet, or a smartphone. We have created new pages for the broker sites that will replace the outdated, text-heavy pages on most of our brokers’ sites now. We encourage brokers to localize the new pages’ content and to consider making landing pages on other topics that fit their market and their expertise. Ask yourself: Whom do you want to attract to your website and, ultimately, as your clients? We can help you with the creation of any pages you might want to add to your broker site.
2. Video. The new website template prominently features video, on the homepage and on many of the new landing pages. These videos are narrated by James Dingman and can be used in your marketing, as well, but we strongly suggest filming your own videos that can replace the landing page videos and the ones on the homepage. The personal touch means a great deal in this day of social media, where consumers want to get to know people before they conduct business.
3. Social Media. Speaking of social media, do you post consistently to your accounts? Take stock of your social media profiles (update any contact information, photos, etc.) and make an editorial calendar with what to post when. Think about adding new networks, such as Instagram or Periscope, to the mix, or removing ones that you never use. Also, you might want to advertise on these platforms, especially Facebook. You can target specific audiences based on place of residence (down to zip code), age, income level, and other factors for a low cost.
4. Co-Op/EDDMs. Print marketing isn’t dead, it just needs to be highly targeted to make the most impact. Our print/mail vendor, Excel Printing and Mailing, is running a co-op through January 15 on EDDMs (the U.S. Postal Service’s Every Door Direct Mail program), where you can print and mail customized postcards for only $0.29 each. The mailings go to the post office’s carrier routes that you select. We recommend doing research using your MLS to discover the carrier routes in your market that have the highest turnover rates. Read more about how to do this on James Dingman’s Set Fee Real Estate Blog (see the Target Your Market post).
5. Center of Influence Postcards. If you didn’t participate last year, or even if you did, the CI postcard program is a must for staying top of mind with your colleagues, past clients, friends, acquaintances, et al…anyone who knows you. This year, we’ve expanded from eight to 10 postcard mailings for the year. Excel Printing and Mailing handles the logistics of the program, and you can opt in and customize your postcards via your OMS. Read more about the CI postcards.
With a focus on marketing in the right places, you can make 2016 your best year yet. If you’re a Help-U-Sell Real Estate broker and you want any guidance from the corporate office, send us an email. We’d be happy to help you!
We’re in Atlantic City, New Jersey, this week for the annual Triple Play Realtor Convention & Trade Expo! If you’re in attendance and looking for a new franchise opportunity, we’d love to meet you.
Stop by to see us at booth #203. Ron McCoy, our vice president of business development, is on hand to answer your questions about Help-U-Sell Real Estate’s franchise opportunity.
