Help-U-Sell Updates – Page 8 – Help-U-Sell® Connect

Help-U-Sell Real Estate Updates High-End Home Marketing Program

Platinum Edge Properties Sign — Help-U-Sell Real Estate's marketing program for luxury homes has been revamped.

At Help-U-Sell Real Estate, we can save sellers the most money when they’re selling $1 million (and up) homes. Several of our offices regularly handle these high-end transactions, helping clients keep tens of thousands of dollars they would have paid an agent who charges a standard commission. But some of these more upscale sellers would prefer to display signage that has a more elegant look and feel than the Help-U-Sell Real Estate red and black.

Our revamped marketing program, Platinum Edge Properties, fulfills these sellers’ wishes, but almost everything else is the same as the Help-U-Sell business model. Most importantly, sellers still receive full service from licensed real estate professionals and save money.

Platinum Edge Properties marketing materials include yard signage (pictured above), business cards, an informational brochure, a property flyer, and an advertisement.

Help-U-Sell Real Estate offices have begun to use the new signage already. Signs can be ordered through both of our preferred sign vendors, Oakley Signs & Graphics and Realty Sign Xpress. Business cards are available from Alexander’s Print Advantage, and brochures will be up in the next few weeks. Design files can be accessed using the Download Library in the Office Management System if brokers would prefer to print materials using local vendors.

More details about the program, such as the criteria a property must meet to use the Platinum Edge Properties program, will be revealed soon.

New Automated Postcard Marketing Program

The eight postcards in Help-U-Sell Real Estate's new program include testimonials.

At last week’s annual Success Summit, we unveiled a new automated postcard program to help our brokers stay in touch with their centers of influence (CIs). The broad definition of a CI is anyone who can put your name with your face. Did you know it costs five times more to generate a new lead than to tap into people they already know? That is why we created this new program.

The program has eight postcards that will go out during the year to the broker’s selected contacts in our proprietary Office Management System.

Excel Printing & Mailing has worked with us to make the set-up process as simple as possible. A broker simply logs into the Office Management System, selects the contacts, uploads a personal photo, enters a client testimonial, and chooses from a set of real Sold and Saved images. Then the program will be set for the entire year. Brokers can make changes and add contacts throughout the year.

The front side of the postcards will contain information that cannot be edited. This is for cost-efficiency purposes. The reverse side of the cards will have the broker’s photo and contact information and either an office testimonial or a Sold and Saved image of the broker’s choosing.

The messaging of the postcards is a balance of general, timely information, such as a spring-cleaning tip, and Help-U-Sell Real Estate content, including the Easy Way chart.

The postcards will cost approximately 45 cents each, postage included.

Keep an eye out for more details and registration information for a webinar that will walk you through setting up the program.

Live from Help-U-Sell Success Summit 2014

We’re in the middle of the fourth annual Help-U-Sell Success Summit in Las Vegas.

So far, we’ve learned about public relations, time management, Google AdWords, effective use of videos in real estate marketing, social media, and our proprietary technology tools.

Help-U-Sell Success Summit 2014Help-U-Sell Success Summit 2014 — Robbie Stevens informs us about video marketing during the annual Success Summit.

We’ve also had some fun mingling with each other and sharing knowledge and tips during roundtable discussions and at our opening reception.

Help-U-Sell Success Summit 2014 — Lona Murphy, Tiffany Guerin and Debbie Desmond at the opening reception

There’s still more to come, including unveilings of a new partnership and new marketing programs and technology tools. We’ll also hear from some of our top offices during a panel discussion.

If you’re on Twitter, use the hashtag #HUSSummit14 to tweet from the Summit and to follow the action!

Our Help-U-Sell brokers and agents who could not attend will be able to download the presentations from our Office Management System next week.

Help-U-Sell Real Estate to Exhibit at CALIFORNIA REALTOR® EXPO 2014

California Association of REALTORS Expo — Help-U-Sell Real Estate will exhibit at the CALIFORNIA REALTOR® EXPO 2014.

October will be a busy month for Help-U-Sell Real Estate! Before our fourth annual Success Summit in mid-October, we’ll make an appearance at the CALIFORNIA REALTOR® EXPO 2014 in Anaheim.

If you plan to attend the expo, which takes place Oct. 7-9, stop by booth #112 and visit Ron McCoy, our vice president of business development. He would love to see our franchisees and meet brokers who are interested in learning about Help-U-Sell Real Estate.

In addition to the more than 200 exhibitors, there will be 40 sessions on everything from the latest in legal real estate to working with international investors. Members of the California Association of REALTORS can attend all three days for free, but you have to register.

We hope to see you in Anaheim in October!

Help-U-Sell Options Unlimited Marches in Labor Day Parade

An eight-foot Help-U-Sell Real Estate banner led the Army of Red.

Help-U-Sell Options Unlimited‘s broker/owners Brenda and Robert Fischer love giving back to their community, and one of their favorite traditions is to march in the annual Terre Haute Labor Day parade. One of 48 entrants in the parade, the Fischers’ “Army of Red” consisted of more than 40 people all dressed in red Help-U-Sell Real Estate T-shirts. Family, friends, and past clients all handed out more than 2,500 informational cards explaining how Help-U-Sell Options Unlimited helps sellers save money. Two red trucks and five wagons/strollers with Help-U-Sell Real Estate signs accompanied the walkers, who carried an eight-foot banner.

Help-U-Sell Options Unlimited's 'Army of Red,' made up of staff, family, and past clients, marched in the Terre Haute Labor Day parade earlier this month.

“It was a lot of fun,” says Brenda Fischer. “We handed out over 6,600 pieces of candy.” The Labor Day parade is a perfect fit for Help-U-Sell Options Unlimited because “We want to support the ‘Labor Force’ and to give them an alternative to the ‘normal’ 6 to 9 percent real estate commission, in order for them to sell their homes,” she says.

The Army of Red included enthusiastic kids and 'future Help-U-Sell brokers.'

How do you participate in your community activities while promoting your office? Share how you’re involved in the comments.