Starting Jan. 31, our friends at Excel Printing & Mailing will officially launch a new program just for us. Called Help-U-Mail, it is more cost-effective than door hangers, and the bulk of the work is done for you.
Excel will work with you to customize your 8.5” x 11” mailer and place their bulk rate postage permit on each one. You pay for the printing up-front and pay for the postage only when you mail out the flyers. You will be required to mail to at least one full carrier route each time you send the flyers, but you can choose to order as many flyers as you like ahead of time and mail them out in batches. After you take them to the post office, the flyers should be in mailboxes within two business days.
If you order 10,000, the cost will be $0.11 each for printing. If you order fewer, the cost per piece will increase. The postage per piece will be $0.142. However, Mike Paholke of Excel told us today to expect an “aggressive offer” on the launch date, so look for even lower pricing then.
John Powell of Help-U-Sell Galleria Realty and Craig Flint of Help-U-Sell Flint Realty have tested the program already. Powell is planning not to mail out half of his 10,000 order but to insert them into a local newspaper instead. You can see Flint’s flyer below. He has mailed out 9,000 so far and garnered several calls and a few likely listings.
We have just six weeks left in our Winter Warm-Up Contest!
During the contest, which started Nov. 1, Help-U-Sell offices earn points for each new listing, each closed buyer side and each closed seller side. The top three offices in total points at the end of the contest win prizes in the form of admin fees, Help-U-Sell shirts and, of course, bragging rights. The top point-getter in each of the three categories (new listings, closed buyer sides and closed seller sides) will also win prizes. Note: Offices that won in the total-points category are not eligible to win in the categories. For more details, see our previous Connect post.
Because no one can win in more than one category, these would be our winners if the contest had ended Jan. 15:
But there’s still time to make your move up the leaderboards! Our standings as of Jan. 15 are as follows. We have listed the top five in each category to give a better idea of the big picture. [Note: There are a few ties.]
Honolulu Properties 251 points
Heritage Real Estate 189
Detwiler Realty 139
Galleria Realty 126
Select Real Estate 108
Honolulu Properties 225 points
Heritage Real Estate 150
Galleria Realty 95
Detwiler Realty 90
Quad Cities Realty 85
Closed Buyer Sides
Select Real Estate 39 points
Real Estate Specialists 30 (tied for 2nd)
Triad Realty 30 (tied for 2nd)
Heritage Real Estate 21 (tied for 3rd)
Galleria Realty 21 (tied for 3rd)
Detwiler Realty 21 (tied for 3rd)
Federal City Realty 18
Edmond/OKC 15 (tied for 5th)
Distinctive Homes 15 (tied for 5th)
Sims Realty 15 (tied for 5th)
Closed Seller Sides
Select Services 46 points
Honolulu Properties 26
Central Properties 24
Real Estate Specialists 18 (tied for 4th)
Heritage Real Estate 18 (tied for 4th)
Detwiler Realty 18 (tied for 4th)
Select Real Estate 14
Good luck to everyone and keep up the great work! Remember, the contest ends on Feb. 29, and winners will officially be announced on March 7.