Broker Focus: Debra Schmidt

Help-U-Sell Heritage Real Estate's Debra Schmidt
Help-U-Sell Heritage Real Estate's Debra Schmidt

One of the leaders of the Winter Warm-Up Contest, Debra Schmidt of Help-U-Sell Heritage Real Estate lives and works in Owatonna, Minn., a town of just over 25,000 residents.

Being smaller has its advantages, such as the ability to offer the personal touch. Schmidt maintains a database of past clients and sends them an item of value each month. This usually consists of timely information about home-care topics such as winterizing your house. Her office takes this one step further and occasionally goes door-to-door with gifts. Recently, Schmidt handed out pizza cutters emblazoned with the phrase “great service any way you slice it” and the Help-U-Sell logo. In the past, she has delivered Christmas cookies, Valentine’s candy and pumpkin bread.

Her eventual goal is to get 90 percent of her business from referrals. For now, half of her business remains foreclosures and short sales. Schmidt said the market is picking up in Owatonna. Her goal for 2012 is to increase the number of listings and sales by 50 percent over 2011.

Schmidt attributes her office’s success to and pins her future growth on the following simple-but-effective tactics: “Do what you say you’re going to do. Keep in touch with buyers and sellers. Know what’s going on in your market.”

For new brokers, she advises, “You need to be in real estate for more than just the money.”

If you have advice for new brokers or agents, please share it with us in the comments section.

Winter Warm-Up Contest Update

We have just six weeks left in our Winter Warm-Up Contest!

During the contest, which started Nov. 1, Help-U-Sell offices earn points for each new listing, each closed buyer side and each closed seller side. The top three offices in total points at the end of the contest win prizes in the form of admin fees, Help-U-Sell shirts and, of course, bragging rights. The top point-getter in each of the three categories (new listings, closed buyer sides and closed seller sides) will also win prizes. Note: Offices that won in the total-points category are not eligible to win in the categories. For more details, see our previous Connect post.

Because no one can win in more than one category, these would be our winners if the contest had ended Jan. 15:

Total Points:

1. Honolulu Properties

2. Heritage Real Estate

3. Detwiler Realty

New Listings:

Galleria Realty

Buyer Sides:

Select Real Estate

Seller Sides:

Select Services

But there’s still time to make your move up the leaderboards! Our standings as of Jan. 15 are as follows. We have listed the top five in each category to give a better idea of the big picture. [Note: There are a few ties.]

Total Points

  1. Honolulu Properties      251 points
  2. Heritage Real Estate       189
  3. Detwiler Realty                 139
  4. Galleria Realty                  126
  5. Select Real Estate            108

New Listings

  1. Honolulu Properties      225 points
  2. Heritage Real Estate       150
  3. Galleria Realty                  95
  4. Detwiler Realty                 90
  5. Quad Cities Realty           85

Closed Buyer Sides

  1. Select Real Estate            39 points
  2. Real Estate Specialists   30 (tied for 2nd)
  3. Triad Realty                       30 (tied for 2nd)
  4. Heritage Real Estate       21 (tied for 3rd)
  5. Galleria Realty                  21 (tied for 3rd)
  6. Detwiler Realty                 21 (tied for 3rd)
  7. Federal City Realty         18
  8. Edmond/OKC                    15 (tied for 5th)
  9. Distinctive Homes           15 (tied for 5th)
  10. Sims Realty                         15 (tied for 5th)

Closed Seller Sides

  1. Select Services                 46 points
  2. Honolulu Properties      26
  3. Central Properties          24
  4. Real Estate Specialists  18 (tied for 4th)
  5. Heritage Real Estate      18 (tied for 4th)
  6. Detwiler Realty                18 (tied for 4th)
  7. Select Real Estate            14

Good luck to everyone and keep up the great work! Remember, the contest ends on Feb. 29, and winners will officially be announced on March 7.

Top Producers for October 2011

Congratulations to October’s top producers, who closed a combined total of 45 sides! The offices represent diverse states, from Pennsylvania to Oklahoma.

1) Help-U-Sell Select Services, in Fort Myers, Fla., closed an impressive 14 sides to finish in first place.

2) Perennial top producer Help-U-Sell Detwiler Realty, out of Carlisle, Penn., tied for second with 11 closed sides.

2) Oklahoma City’s Help-U-Sell Ditto & Associates also closed 11 sides.

3) Help-U-Sell Heritage Real Estate, based in Owatonna, Minn., came in third with nine closed sides.

[Figures are as of Nov. 1, 2011.]