Help-U-Sell® Connect

Recruiting, Help-U-Sell Real Estate Style

At Help-U-Sell Real Estate, we don’t recruit agents to help grow our business. We recruit agents to help us take care of the business we have created. That means our recruitment is much more strategic than most traditional brokerages.

To assist our brokers in their recruitment efforts, we’ve created a new campaign, which includes a drip email, a poster/flyer and a postcard.

All of these contain bullet-pointed benefits of joining Help-U-Sell Real Estate, a photo of an agent in one of our offices, and her testimonial.

Help-U-Sell Real Estate Recruitment Poster — Help-U-Sell Real Estate's new recruitment poster can be customized with your office contact information.

You can find the postcard (coming soon) and poster on Alexander’s Print Advantage’s website under Recruitment, and the drip email in OMS. We also have recruitment signs and a brochure, as well as other recruitment drip emails.

Send out the drip email to agents from other brokerages or who you meet while networking. Hang the poster in your office and on community bulletin boards at coffee shops. Mail the postcard to agents in your area in addition to, or instead of, the drip email.

When will you be ready to recruit? The general rule of thumb for when to start hiring agents is when you are averaging three to four closed sides per month. Who should your targets be? Newly licensed agents and young, disillusioned agents often make the best candidates. For more about recruiting the Help-U-Sell Real Estate way, watch the University video “Hiring Buyer Agents.” It’s Lesson 1 in Module 6.

How have you successfully recruited agents in the past? Share your advice with us.

Help-U-Sell in October

The theme for this year's Success Summit is Making Connections.

We have an exciting and busy October planned! We look forward to seeing you at one or both of our big events.

* The California Realtor Expo will be held October 8-10 in Long Beach. We will be exhibiting, and our booth number is 217. Please stop by if you will be there. CAR members can attend some sessions and the expo for free. Just register online to get access.

* Our annual Success Summit will be better and bigger than ever this October 22-24 in Las Vegas. With a theme of Making Connections, the event will have four general sessions and four blocks of breakout sessions that are separated into Coaching/Training, Marketing, and Technology tracks. Attendees can choose to concentrate on one track or mix and match. Many of the breakout sessions will have hands-on portions so that everyone can leave the Summit having accomplished tasks such as setting up a drip email campaign and creating a marketing plan for next year.

In addition to staff, John Powell and Jack Bailey will be presenting, and there will be a panel discussion along with opportunities to network with fellow franchisees. Our representative from Excel Printing & Mailing will present new marketing materials and hear the results of our brainstorming session we’ll have during the Summit. We have a few surprises up our sleeves, too!

Almost 60 Help-U-Sell family members are already planning to attend. If you are a franchisee or an agent in a Help-U-Sell office and want to join us in Las Vegas, please register today and make your hotel and transportation arrangements.

Use the hashtag #SuccessSummit13 on Twitter to follow and get involved in the Summit, even if you’re not with us.

The Power of Community Involvement

Help-U-Sell Options Unlimited sponsored the Terre Haute South Little League team this past spring.

Real estate is ultimately a people business and a local business. So getting involved in your community makes a lot of sense from a marketing standpoint, and, of course, it can be emotionally rewarding and fun, too.

This past spring, Bob and Brenda Fischer of Help-U-Sell Options Unlimited sponsored the Terre Haute South Little League team, knowing the area was impoverished and, therefore, not attractive to other marketers. The Fischers attended games so regularly, Brenda was recognized by a team parent as a Help-U-Sell broker while she was at the supermarket. Sponsorship achieved brand recognition, but more importantly helped kids in the community get to play a game they love. Options Unlimited is sponsoring a team this fall, too.

Help-U-Sell Options Unlimited's Army of Red getting ready to march in the Terre Haute Labor Day Parade

Options Unlimited’s support from the community showed earlier this month at the Terre Haute Labor Day Parade. The biggest Labor Day parade in Indiana, it was televised throughout the state. The Fischers mustered up 25 walkers. Besides family, agents and friends, the “Army of Red” contained previous clients who were “more than willing to participate,” says Bob. The Army passed out candy and promotional cards along the parade route.

Options Unlimited has closed 23 sides so far this year in a metropolitan area of only 170,000.

How are you involved in your community? What are your plans to get more involved?

Top Producers for August 2013

Lona Murphy of Help-U-Sell Select Real Estate, Eugene, Oregon — Help-U-Sell Select Real Estate, owned by Lona Murphy, had 11 closed sides in August.

August’s top offices fought head to head, with two two-way ties and a photo finish for first place.

1) On top with 15 closed sides, Help-U-Sell Honolulu Properties assisted four buyers and nine sellers and completed one dual-sided transaction.

2) Help-U-Sell Detwiler Realty, in Carlisle, Penn., had 14 closed sides, consisting of five buyer sides, seven seller sides and one dual-sided transaction.

3) Utah’s Help-U-Sell Legacy tied for third place with 11 closed sides: three buyer sides, six seller sides and one dual-sided transaction.

3) Help-U-Sell Select Real Estate‘s 11 closed sides were two buyer sides, five seller sides and two dual-sided transactions. The office is based out of Eugene, Ore.

4) Help-U-Sell Direct Savings Real Estate closed 10 sides, eight of which were seller sides. The Waynesboro, Va., office had one dual-sided transaction.

4) Rounding out the top offices for August, Help-U-Sell Keystone Realty, located in Chambersburg, Penn., had 10 closed sides made up of three buyer sides and seven seller sides.

Last month, three of our offices closed transactions on properties that sold for more than $1 million. Congratulations to Help-U-Sell Honolulu Properties, Help-U-Sell Prestige Properties and Help-U-Sell East Bay.

[Figures as of September 10, 2013.]

Help-U-Sell Real Estate Featured in Investing Publication

John Powell of Help-U-Sell Galleria Realty was interviewed for the Investing in Real Estate publication.

Help-U-Sell Real Estate is featured in a new publication called “Investing in Real Estate.” Produced as an independent supplement to USA Today, it was distributed in select markets, including Phoenix, the Carolinas, Los Angeles and DC/Baltimore.

Help-U-Sell Galleria Realty‘s John Powell offered advice for investors who are looking for a representative in the article titled “Game of Homes: Finding Your Agent.” One of Powell’s pieces of wisdom: “Remember that your Realtor’s market knowledge affects whether or not you make a good investment.”

We also have an advertisement in the publication that promotes Market Sketch, our new real-time, local data tool.

Regardless of your location, you can view and download the entire publication online. Feel free to share it on your social media accounts and with your clients.