Starting Jan. 31, our friends at Excel Printing & Mailing will officially launch a new program just for us. Called Help-U-Mail, it is more cost-effective than door hangers, and the bulk of the work is done for you.
Excel will work with you to customize your 8.5” x 11” mailer and place their bulk rate postage permit on each one. You pay for the printing up-front and pay for the postage only when you mail out the flyers. You will be required to mail to at least one full carrier route each time you send the flyers, but you can choose to order as many flyers as you like ahead of time and mail them out in batches. After you take them to the post office, the flyers should be in mailboxes within two business days.
If you order 10,000, the cost will be $0.11 each for printing. If you order fewer, the cost per piece will increase. The postage per piece will be $0.142. However, Mike Paholke of Excel told us today to expect an “aggressive offer” on the launch date, so look for even lower pricing then.
John Powell of Help-U-Sell Galleria Realty and Craig Flint of Help-U-Sell Flint Realty have tested the program already. Powell is planning not to mail out half of his 10,000 order but to insert them into a local newspaper instead. You can see Flint’s flyer below. He has mailed out 9,000 so far and garnered several calls and a few likely listings.
Help-U-Sell brokers and their offices are working hard across the country. This month, we are highlighting now many of our team members are using technology and training to increase their business. Continue reading “Connections from the Field”
Coaching in at the top of Help-U-Sell’s “to do” list for 2010. In a recent video interview, COO John Powell spoke candidly with CDO James Dingman about the Help-U-Sell® corporate philosophy. “The only thing that remains of the old Help-U-Sell® is the brand,” Powell said. “We’ve got new management, an alliance with Bank of America and Help-U-Sell® is moving forward.”
In 2009, Help-U-Sell® coaches crisscrossed the United States and visited with Help-U-Sell members at 27 different rallies where all member teams were updated on the latest developments such as the new corporate website, new office management systems (OMS) for reporting, and the development of new broker websites. Look for additional rallies near you starting in January 2010.
“Our language has changed from franchisor/franchisee to CT (coaching team) and MT (member teams),” John explained. “We’ve moved away from the mentality of being a franchiser organization to being a real estate company focused on consumers.” John emphasized that while franchises will be important in the long run, the focus is now on the existing team members. “We are not looking to be the biggest, we’re looking to be the best,” he said. “Our goal for 2010 is, as our owner Ron Westman says, ‘for everybody to be smiling!’”